Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from May 2013

Good to see NRL support for newsagents

May 31st, 2013 · No Comments

It’s good to see the NRL’s Big League promoting newsagents as the go to retailers for Big League magazine. Check out the tweet from a couple of hours ago. This issue they are promoting is all about the state of origin. 6 likes

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Tags: newsagency marketing

Time alone to think about and plan the future

May 31st, 2013 · 7 Comments

I was fortunate yesterday to have time alone in a room with a massive whiteboard, no interruptions and a view out to the sea to do some thinking and planning. It was like a vacation being disconnected for those few hours. At first it took time to shake off my own constraints on what business […]

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Tags: Newsagency management

How newsagency shoppers engage with discount vouchers

May 31st, 2013 · 3 Comments

Further to my blog post recently about the success I’m seeing with Discount Vouchers, here is an extract from a report showing shoppers use the vouchers. The image – click on it – is part of a page from a four page report showing vouchers earned and redeemed by departments and categories. This report one […]

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Tags: Newsagency management · newsagency marketing · retail

Looking forward to Batman Automobilia partwork

May 31st, 2013 · 4 Comments

I’m fortunate to have been sent the first tow issues of the new Batman Automobilia partwork due for launch on Monday June 17 from Gordon & Gotch. part two is the car from the 1970s TV series. I had this car when it first came out so I understand the nostalgia value. The Batman movies […]

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Tags: partworks

The Italian issue of Better Homes and Gardens selling well in just two days

May 31st, 2013 · No Comments

The latest issue of Better Homes and Gardens has taken off thanks to the Italian feature and our placement in four locations in-store: with weeklies, newspapers, usual location and floor unit in front of store.  We’ll support this for the next week in these four locations and then pull back to the usual two locations […]

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Tags: magazines

Why newsagents should not use a manual stocktaker this year

May 30th, 2013 · 10 Comments

Every year I see newsagents bring in a stocktaker who does a great job counting and valuing stock but who adds nothing to the business operationally. A stocktake is less about the value of the stock than about getting accurate data on which to base smarter business decisions. Using newsagency software, newsagents can do the […]

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Tags: Newsagency challenges · Newsagency management · Newsagency opportunities · newsagent software

Marketing idea for newsagent comment & feedback

May 30th, 2013 · 13 Comments

I received this marketing idea from the publisher of Australian Family Tree Connections magazine and share it here for newsagent feedback and comment: This year the month of August is being trialled as ‘National Family History Month’ (having previously been a week). I’m not aware of other promotions newsagents might be running in August, but […]

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Tags: magazines

Promoting ink at the newsagency counter

May 30th, 2013 · No Comments

In addition to sending flyers out to 15,000 houses and businesses around our shopping centre, we are pitching the latest brand name ink sale with this placement of some collateral at the counter. What I love about this is that a team member took the initiative himself – brilliant! Visually connecting in-store with external marketing […]

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Tags: marketing · newsagency marketing

Queensland newsagents upset at change to News Limited terms

May 29th, 2013 · 41 Comments

Queensland newsagents, still reeling from the impact of the suspended/cancelled T2020 newspaper distribution reorganisation, were shocked to be advised last week by News that they will be transferring from 30 day accounts to 7 day accounts. With their marketplace particularly challenged, as identified by News Limited itself, the significant change in trading terms puts more […]

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Tags: Newspaper distribution · newspaper home delivery

Contingent liability a factor in loyalty programs

May 29th, 2013 · 1 Comment

An article in The Age yesterday is a reminder about how old points-based loyalty programs are and about the exposure to businesses of contingent liabilities. While some loyalty programs operators reserve the right to change the rules and points balances without reference to shoppers, the risk of this is considerable – given that the program […]

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Tags: marketing · Newsagency management · newsagency marketing

Chasing a younger demographic with the Top Model range

May 29th, 2013 · 3 Comments

We are chasing a younger girl demographic with this placement of the broad Top Model stationery and related range capping the entrance to two aisles in our newsagency. We have given plenty of space to the actual Top Model branding since this will be well known by girls and some of their parents. The brand is the […]

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Tags: Gifts

Newsagents, where are you?

May 28th, 2013 · 5 Comments

I have taken to searching for stationery, magazines, ink and cards using Google on my iPhone when I am away from home. It’s disappointing that local newsagency businesses are not coming up in Google searches. To be listed is free yet newsagents seem to ignore this vital marketing opportunity. There are no excuses for missing […]

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Tags: marketing · newsagency marketing · Ugh!

New news site for Australia

May 28th, 2013 · No Comments

I am liking the new Guardian website for Australian news. Launched yesterday, this site provides a news experience competitive with Fairfax sites. The additional diversity brought to covering local news is a good thing. 3 likes

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Tags: Media disruption

Is Fairfax against newsagents who pursue more efficient newspaper home delivery?

May 28th, 2013 · 8 Comments

For years, Fairfax has taken a back seat on many issues relating to newspaper distribution and home delivery. Through then on/off T2020 discussions, fairfax has publicly said that they will most likely follow the News Limited lead. Recent events suggest that Fairfax is no longer taking a back seat. Indeed, the company appears to have […]

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Tags: Newsagency challenges · Newspaper distribution · newspaper home delivery · Newspapers

Newspaper masthead cover-up promoting digital edition

May 28th, 2013 · 7 Comments

The masthead of The Australian was partially covered yesterday with a sticker promoting a $10 28-day home delivery / digital subscription offer. While the masthead and editorial content coverup is disappointing, the offer itself got my attention. For 35 cents a day subscribers get the paper (six out of seven days) and digital access. The […]

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Tags: Newsagency challenges · newsagency of the future · newspaper home delivery · Newspaper marketing · newspaper masthead desecration · Newspapers

Promoting Donna Hay magazine

May 28th, 2013 · No Comments

We’re giving the current issue of Donna Hay magazine a push with this in-location promotion as well as promotion with newspapers through the last week. This issue has a delicious looking cover, one we felt could help drive impulse purchases – hence the co-location. 2 likes

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Tags: magazines

Survey reveals level of newsagent unhappiness with mobile phone recharge commission

May 27th, 2013 · 2 Comments

The results from my quick phone recharge survey are in and while one could reasonably argue my survey questions were leading, the results from 137 participants make sobering reading for Optus, Vodafone and Telstra. I hope the telcos take time to read what newsagents think and what they want. They would be ill-advised to ignore […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Newsagent representation

Tapping into the Game of Thrones mega brand

May 27th, 2013 · No Comments

We are promoting the latest issue of SciFi Now magazine in a better position thanks o the Game of Thrones cover story. Game of Thrones is a worldwide mega-brand with the TV show attracting extraordinary numbers of viewers. This is a title to use to attract shoppers. 4 likes

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Tags: magazines

Slow Cooker 3 selling better off-location

May 27th, 2013 · No Comments

FYI we are having more success selling the recently released Slow Cooker 3 away from our cookbooks, on the shop floor outside of the magazine department itself, than in the usual location for our range of cookbook titles. We’re using the Bauer basket builder stand for this. 1 likes

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Tags: magazines

Sunday newsagency marketing tip: shoppers love positive products

May 26th, 2013 · No Comments

Thanks to good buying by many newsagency suppliers we have access to an excellent range of positive products – products that promote happiness, optimism and generally positive messages – like the signs in the photo. When we first got them they sold out in just over a week. Now, with more stock, we are using […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: clean up as if your business is for sale

May 26th, 2013 · 2 Comments

Housing real estate agents provide good advice to people selling their homes: clean it up, fix up obvious problems, remove rubbish, make the home look appealing. Many retail newsagencies could benefit from following this advice … it’s my management tip today. Clean out the junk in the shop, the back room and behind the counter. […]

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Tags: Management tip · Newsagency management

Newsagents being pressured by Optus

May 26th, 2013 · 6 Comments

I’ve had several newsagents and people from one of my own newsagencies tell me that the calls and visits from Optus trying to get them to sign up to sell Optus products in-store are pressure-focuses. They don’t take no for an answer. Nothing like the Jenlist relationship at all. As well as product and marketing […]

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Tags: phone recharge

Pitching Better Homes and Gardens as shoppers leave

May 26th, 2013 · No Comments

We moved Better Homes and Gardens, our top selling magazine, from newspapers this weekend to this stand in the photo – facing shoppers as they head to the counter. It’s a tactical placement to change things up and drive sales to our weekend specific visitors. 0 likes

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Tags: magazines

Are newsagency suppliers not up for a debate?

May 25th, 2013 · 6 Comments

While I applaud News Limited for commenting on my recent blog posts here about their move to add a 80 cent surcharge to each copy of The Advertiser they deliver to select parts of regional South Australia, their comments reinforce a view that newsagent suppliers don’t like it when newsagents publicly disagree with them. I […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · Newsagent representation · Newsagent suppliers

Art of Crochet selling out

May 25th, 2013 · 11 Comments

Our sales of the reissue of Art of Crochet have been excellent. We’re not alone. I’ve spoken to plenty of newsagents this week who are reporting the same thing – the launch has been excellent and many newsagencies are sold our and scrambling for more stock. The TV campaign has been for more successful that […]

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Tags: partworks