Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from July 2013

April – June 2013 Newsagency sales benchmark study results

July 31st, 2013 · 15 Comments

Overall newsagency sales decline. 57% of participating newsagencies reported a decline in revenue. This is an improvement on the previous quarter. Of those reporting a decline, the average was 4% – also an improvement. Of those reporting growth, the average was 3%. Traffic. Customer traffic was down for 54% of newsagents recording an average decline […]

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Tags: Newsagency benchmark · Newsagency management · newsagency marketing

National sales manager role vacancy

July 31st, 2013 · 4 Comments

I’ve been asked to put a call out for candidates for a national sales manager role. Current newsagency sales management experience is essential. Contact me if you’d like details passed on. 2 likes

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Tags: Newsagency management

Gift pack helps drive InStyle sales

July 31st, 2013 · No Comments

Even though it’s been a challenge to display the latest InStyle magazine is selling well thanks to the free hair products bagged with it. We have placed this issue with the gift in our feature magazine display stand on the lease line at the front of the store as well as the usual location with women’s […]

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Tags: magazines

News Limited swings punches at Fairfax

July 30th, 2013 · 3 Comments

The Media pages of The Australian yesterday led with Fairfax shortens print timetable, a report claiming that Fairfax insiders leaked that the timetable of retreat from print had been shortened. Fairfax management yesterday denied the report. This report is the type of punch that News Limited swings at their biggest competitor, Fairfax. The frequency of […]

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Tags: Media disruption · Newspapers

Pixi Photo in administration

July 30th, 2013 · No Comments

The Pixi Photo group was put into administration yesterday. They operated photography and printing services in major retailers across the country. The administrator said that the use of digital devices for sharing photos had hurt revenue. Connect this story with the downturn in ink sales reported by ink retailers and the decline in copy paper […]

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Tags: Media disruption · Newsagency challenges · Newsagency management · newsagency of the future

Preparing for the new Smurf movie

July 30th, 2013 · No Comments

I was in Hong Kong on the weekend and saw Smurf products displayed in several stores including the shop in this photo. What impressed me was the range of products on display from a variety of suppliers. The display presented good ideas for preparing for the launch of the new Smurf movie in Australia later […]

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Tags: Newsagency management

Newsagents could have sold more copies of Locomotives of the World partwork

July 30th, 2013 · 22 Comments

The supply of the Locomotives of the World partwork is another example of how the distribution model does not achieve the sales it could. I know of newsagents who could have sold more stock had the allocation more accurately reflected local interest in trains. I know of others who will return their supply because of […]

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Tags: magazine distribution · partworks

Just read: Killing Fairfax

July 29th, 2013 · 17 Comments

Killing Fairfax is an excellent read, I couldn’t put it down over the last couple of days. Beyond telling the story of how successive leaders of the once giant media company missed online opportunities, the book takes us deep into Australian media family rivalries thanks to excellent on the record sources. Newsagents wondering about the […]

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Tags: Media disruption · Media regulation · Newsagency · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities · Newspaper distribution · newspaper home delivery · Newspapers

Vogue discounts digital edition 50%

July 29th, 2013 · No Comments

Vogue Australia has announced a 50% discount digital subscription offer until Aug. 1. They pitch the offer as a thank you. At Vogue, we’re constantly overwhelmed by your ongoing support. To say thank you, we’ve teamed up with Zinio for a very special offer. But wouldn’t the people they want to thank already have a […]

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Tags: magazines · Media disruption

Terrific Hugh Jackman magazine display

July 29th, 2013 · No Comments

I love this Hugh Jackman display created by a team member at one of my newsagencies. It’s in the men’s magazine area toward the rear of the store. I love the display because of its intensity. It captures the drama of his most famous character. It forces you to stop and notice … and hopefully […]

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Tags: magazines · visual merchandising

One Direction interest on the rise

July 29th, 2013 · No Comments

I’ve noticed a reawakening of interest in One Direction products. This is probably due to the proximity of their tour of Australia. We have adjusted placement to cash in on what feels like stronger interest. 0 likes

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Tags: magazines

UK newsagency immigration raid results in deportations

July 28th, 2013 · 1 Comment

The Hull Daily Mail reports that an immigration raid on a newsagency resulted in the deportation of three Sri Lankan employees who had overstayed their visas. When I hire people I require evidence of their visa status if I’m in doubt. BTW … Click on the link and see out the good branding of the newsagency. […]

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Tags: Newsagency management

Sunday newsagency management tip: planning for 2020

July 28th, 2013 · No Comments

A few months ago I shot a video for newsXpress members about planning for 2020. It looks specifically at challenges categories and growth categories in the context of my Newsagency of the Future series.  I am sharing the video here as today’s newsagency management tip to encourage newsagents to work on their future. No one […]

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Tags: Management tip · Newsagency management · newsagency of the future

Sunday newsagency marketing tip: show off your knowledge with an in-store training event

July 28th, 2013 · No Comments

Newsagents regularly tell me that they have better product knowledge than their competitors. This is usually mentioned in relation to stationery, ink, cards and magazines. My tip today is in the form of a question: if you think your product knowledge is better that your competitors how are you leveraging that leadership? Being more knowledgeable […]

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Tags: marketing · marketing tip · newsagency marketing

Can we use newspapers to sell greeting cards and plush?

July 27th, 2013 · 2 Comments

Okay this may be a flippant but I’m wondering whether we place newspapers with a front page story about the Essendon AFL drug scandal next to our range of Hallmark AFL  team greeting cards and our AFL team Beanie Kids. 4 likes

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Tags: retail

Onesies show up the innovative newsagents

July 27th, 2013 · 5 Comments

Onesies have featured on Facebook and Pinterest this week with office pyjama days raising money for charity and last night on TV with them being worn on the Living Room show on Network Ten. Newsagents who have had onesies in stock leading up to and during Winter need to be congratulated – you;’re the early […]

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Tags: Gifts

Evidence N is irrelevant branding for newsagents

July 27th, 2013 · No Comments

The version of the N displayed in front of a newsagency I passed recently is the original version from when it all started, when the N was created as a logo for distribution newsagents. It’s visually out of date. That it can be used reflects a lack of discipline around the logo. This is just […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing

The ATO continues to do nothing to address appalling treatment of newsagents

July 27th, 2013 · No Comments

The questions from customers about the tax packs keep coming and we keep answering them and the ATO does nothing but talk. While many newsagents have written to their members of parliament and the issue has received considerable media attention, nothing has been done. Newsagents continue to provide a valuable public service for free. As […]

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Tags: Ethics · Social responsibility

Moderate interest in the royal baby magazines

July 27th, 2013 · 5 Comments

We saw a sales bump for the royal baby special editions of magazines in my newsagencies. No mad rush, just a bump. hence my labelling interest moderate. As the photo shows, in one of my stores we promoted several of the magazines with newspapers – as well as their usual location. In another of my […]

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Tags: magazines

21st Century Australia party uses newsagents to distribute election propaganda in the form of a ‘magazine’

July 26th, 2013 · 16 Comments

Yesterday some newsagents received 21st Century Australia from magazine distributor Gordon & Gotch. Retail price is $9.95 and the on sale period is around three months. 21st Century Australia is not a magazine. It’s election propaganda from a political party: 21st Century Australia. Go to their website and see for yourself. Indeed, go to their […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines · Social responsibility · Ugh!

Travel agents hit back at US Woman’s Day magazine

July 26th, 2013 · No Comments

The response to 9 Things Travel Agents Won’t Tell You in the US Woman’s Day magazine has been ferocious in social media. Twitter and Facebook are alight with travel agents striking back at the magazine, seeking to hurt it commercially for an article they claim will commercially hurt them. Not only do publishers have to […]

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Tags: Media disruption · Social Media

Good gift but no help with magazine sales

July 26th, 2013 · No Comments

The free bamboo kitchen utensil with the latest issue of Cook Vegetarian is good value in my view but it’s done nothing for sales. We’ve had the full cover on show at eye level – showing off the gift. We’ve seen no uplift. We’re in gift with a magazine season right now with plenty of […]

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Tags: magazines

Come on magazine publishers where’s your support for newsagents?

July 25th, 2013 · 27 Comments

Both Bauer and Pacific have been using social media to promote their special issues out early with coverage of the royal baby. Their engagement was a perfect opportunity to remind shoppers to pick up the magazine at their local newsagency. I’ve not seen them do this.  Why should they promote us? … because they say […]

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Tags: magazines

Updating the royal baby poster

July 25th, 2013 · No Comments

With the announcement of a name for the royal baby we updated the poster. We were tempted to go with boy george in the headline but baby worked better. Early indications are that interest will be strong. My feeling, however, is that interest will fade faster than it would have for this content five or ten […]

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Tags: magazines

Promoting Friday’s royal baby special issues

July 25th, 2013 · No Comments

We have an A3 poster out promoting the special issues of magazines out tomorrow with royal baby coverage. We’re currently the only magazine outlet in the shopping centre promoting this. The supermarkets won’t. To me it’s a good way to promote a point of difference – by giving shoppers a heads up and doing it […]

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Tags: magazines