Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from August 2013

Fairfax misses an opportunity

August 31st, 2013 · 3 Comments

The Saturday Age today is promoting a deal offering the 2014 Good Food Guide for a discount with the newspaper. Because of a disconnect between Fairfax and retail newsagents we did not have the Good Food Guide. We lost sales. News Corp. in Victoria is building its connection with retail newsagents. fairfax should do the […]

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Tags: Newspapers · Ugh!

Great window promoting Father’s Day

August 31st, 2013 · 2 Comments

I love this window display promoting Father’s Day that I saw in Auckland on Tuesday it ikoiko. The display is funny, smart and engaging. When I was there people of all ages were stopping and reading. This window display was doing exactly what it needed to do and doing it in a way that connected […]

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Tags: marketing

NSW State Government shows lack of support for small business

August 31st, 2013 · No Comments

Many years ago the Labor government of NSW hurt small business newsagents by cutting commission on transport tickets. The Liberal government is showing they are no different by crowing that 75% of OPAL card users top up their accounts online, thereby cutting out retailers like newsagents. Their website guides users on this. While top-up online is […]

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Tags: Ethics · Newsagency challenges · Newsagent representation · Social responsibility

Peppermint magazine supports newsagents

August 31st, 2013 · No Comments

Great to see Peppermint magazine promoting newsagents as the for the latest issue out this Monday. They tweeted 14,000+ followers with the news. In checking them out I discovered Peppermint is Australia’s first and only eco and ethical fashion magazine. I did not know that. The information makes it useful in promoting the title. Every social […]

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Tags: magazines · Newsagency opportunities · Social Media

delicious not promoting newsagents

August 31st, 2013 · 2 Comments

I was disappointed to hear an advertising for delicious magazine on the radio a couple of days advertising a number of outlets but not mentioning newsagents. In the past these ads certainly mentioned our channel but not this ad. It left me wondering if it was deliberate – I hope not. 3 likes

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Tags: magazines

Does Hubbed prefer to attack the questioner rather than answer the questions?

August 30th, 2013 · 36 Comments

A newsagent attending a recent Hubbed presentation promoted by and held at the ANF / QNF offices in Brisbane says that Hubbed CEO David McLean said that he had an intense dislike of me and intended to bring Mark Fletcher down. He is reported to have said that he has met me to discuss Hubbed.  I […]

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Tags: Hubbed · Newsagency challenges · Newsagency management

The Walking Dead 2014 calendar hot!

August 30th, 2013 · 2 Comments

I’d urge newsagents to get The Walking Dead calendar in-store. We sold our initial order in a couple of days and have plenty more on the way. The TV series is very popular and the calendar is an easy gift for fans. One customer earlier this week bought the calendar and as a result of […]

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Tags: Calendars · Gifts · Newsagency opportunities

Promoting Disney and Marvel plush

August 30th, 2013 · 2 Comments

We’re promoting a range of Disney and Marvel themed plush is a good tie-in with other products we have in-store. This is another example where connection with well-known brands can help us connect products from several suppliers to tell a better retail story in-store. I’d urge newsagents to look at this, at branded products they […]

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Tags: Newsagency management · Newsagency opportunities · Plush

Promoting diaries and calendars

August 30th, 2013 · No Comments

We’re promoting diaries and calendars in our magazine department with special interest titles placed with or adjacent to magazines appealing to the same shopper.  This placement is using recently released magazine space for the next couple of months before we replace it with regular shelving for other product. 0 likes

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Tags: Calendars

Unfortunate QNF communication on insurance

August 29th, 2013 · 2 Comments

In a communication to members yesterday, Ann Nugent QLD CEO of the ANF provided advice on insurance. My understanding is that Ann is not licenced to provide this advice. If Ann was licenced to provide the advice the licence number ought to appear on the advice. Ann could have sent the information saying as advised by […]

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Tags: Newsagent representation

State and federal politicians should be required to undertake a week of genuine paid work experience in a small business every year

August 29th, 2013 · 1 Comment

Despite small businesses employing more Australians than any other business block we receive less attention from our politicians. This is in part our own fault driven by disconnected representation and a lack of unity on issues. One way to redress the disconnect between small business and politicians would be to require every politician, federal and […]

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Tags: Newsagency management · Newsagent representation · Social responsibility

Slippery Wiggler another fun product for newsagency shoppers

August 29th, 2013 · No Comments

We’re enjoying this Slippery Wiggler product. It’s another impulse-purchase fun item we have our team members playing with, showing off to shoppers and selling as a result. It’s hard to hang onto – hence the name. It’s a perfect product to demonstrate. Slippery Wiggler connects with the newsagency shopper as a gift line and as […]

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Tags: Fun · Gifts

Herald Sun promoting digital subs

August 29th, 2013 · No Comments

Check out the two-page spread in the Herald Sun yesterday, promoting their print and digital offering.  It’s a deal I suspect is more about the digital sub. I was wrong. The original post earlier today said this ad covered the front page. This was my mistake – the ad was deep inside the newspaper. I could […]

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Tags: newspaper masthead desecration · Newspapers

There must be an election, politicians are engaging with newsagents

August 28th, 2013 · 9 Comments

Liberal leader Tony Abbott picked up a Geelong Advertiser at Highton Newsagency and then Tweeted about it. Welcome to another election stunt designed to promote a local candidate and show a small business connection. As I found out when John Howard visited my Forest Hill newsagency in the 1998 election campaign, they want the photo […]

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Tags: Australia Post · Newsagency challenges · Newsagency management

Great timing for P!NK 2014 calendar for newsagents

August 28th, 2013 · 2 Comments

We’re lucky to have the P!NK 2014 calendar in-store in time for more P!NK concerts in town. We are embracing the timing opportunity with prominent placement of the calendar where shoppers who may like P!NK can see the calendar since they are probably not shopping today for a calendar. By buying the calendars we want […]

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Tags: Calendars

Promoting Peppa Pig products and partwork

August 28th, 2013 · 1 Comment

We’re promoting the new Peppa Pig partwork along with Peppa Pig plush and activity packs in a move that is driving sales of all products. Our only frustration is the lack of stock of the Peppa Pig partwork. I am surprised the publisher was not more prepared for the success of this. The data on […]

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Tags: magazine distribution · magazines · partworks

Strong Father’s Day collateral in New Zealand

August 28th, 2013 · No Comments

Check out the collateral for Father’s Day being used by Whitcoulls in their downtown Auckland store. The poster has good visual cit-through – I noticed it from across the street. I like that it’s used consistently from the window through the store as it presents a consistent call-to-action message. My first reaction was that the […]

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Tags: Gifts · marketing

Video: How discount vouchers are changing shopper behaviour

August 27th, 2013 · 11 Comments

When I meet with newsagents at industry events and conferences the most common question I’m asked at the moment is about the new discount vouchers approach to shopper loyalty. Better than the old and me-too approach of VIP card points-based programs, discount vouchers are changing shopper behaviour as I outline in a new video: The […]

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Tags: marketing · marketing tip · Newsagency management · Newsagency management video · newsagency marketing · Newsagency opportunities

Working the counter beyond confectionery

August 27th, 2013 · 2 Comments

In one of my newsagencies confectionery is not strong enough to justify premium counter space so we have been trying more impulse purchase items. Our requirements are 50% GP or more, rapid turn and small footprint. These USB car chargers are ideal for our purpose – easily understood, good margin and good price point. We’re […]

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Tags: confectionary · Convenience retail · Counter offers

Network Services needs to lift its game in recycling magazines

August 27th, 2013 · 3 Comments

Check out the photo from a newsagent yesterday showing off the quality of NRL Poweplay as received in-store. labels from other newsagents stuck on the product. T his is shameful. Network should have cleaned up this returned stock before sending it out to other newsagents. Now they have to make the product merchantable. 6 likes

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Tags: magazine distribution · magazines

Another bagged magazine bundle from Bauer

August 27th, 2013 · No Comments

The bagged bundle of Cosmopolitan and OK! is frustrating. With OK! at the front the expectation is that we have it with weeklies. There’s no spare room there though. There is no point putting this with Cosmopolitan as it would look out of place. My understanding is supermarkets are paid for extra pockets. That we’re […]

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Tags: Bagged magazines · magazines · Ugh!

Tweeting the closure of a newsagency

August 26th, 2013 · No Comments

In an example of social media chronicling more than we’re used to from traditional media, Anne O’Keeffe a producer for ABC radio in Brisbane posted on Twitter about the closure of Nextra Booval Fair. Accompanying her tweet was a photo of the closed newsagency. 2 likes

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Tags: Newsagency challenges

Is Hubbed good for newsagents?

August 26th, 2013 · 5 Comments

More and more newsagents are asking what I think about Hubbed. My answer is the same to all: do your homework, make sure you understand how it works, be certain it is right for your business before you sign anything and get every promise and commitment in writing. I don’t know if Hubbed is good […]

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Tags: Hubbed · Newsagency challenges · Newsagency opportunities · Newsagent representation

538 Magazine sales growth video views

August 26th, 2013 · No Comments

The Grow Your Magazine Sales video I posted here Thursday last week has been viewed 538 times as of this morning. While I’m pleased with this number, I’ll be even happier if newsagents watching the video chase magazine sales growth as a result. 1 likes

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Tags: magazines

Network Services vs. Gordon & Gotch

August 26th, 2013 · 5 Comments

Several newsagents have mentioned to me that during the Bauer Connections conference last week a comparison was drawn between the performance of magazine titles from Gotch versus Network with the inference being that Network success reads as Bauer success over Pacific. If the feedback I’ve heard is anything to go by the comparison did not […]

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Tags: magazine distribution