Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from October 2013

Tatts Coles Express trial to move beyond trial

October 31st, 2013 · 16 Comments

I’ve been told that the trial of Tatts product sales in some Coles Express outlets has been so successful that Coles and Tatts are planning on rolling out across the Coles Express network in Victoria. What happens beyond Victoria will depend on state based legislation – certainly in NSW and QLD. I’m also told that […]

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Tags: Lotteries

WHO wins The Maggies: Magazine Cover of the Year 2013

October 31st, 2013 · No Comments

WHO  (October 15, 2012 issue) is the winner of The Maggies: Magazine Cover of the Year 2013. I voted for this cover as one of the judges voting for the shortlist for public voting. It’s a stunning cover for the 20th anniversary issue of WHO. The Maggies are terrific awards, driving reader engagement in magazines by […]

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Tags: magazines

Magazine oversupply an environmental issue

October 31st, 2013 · 39 Comments

This photo showing unsold magazines from a regional newsagency yesterday is evidence of what I suspect will (or should) ultimately drive change in the magazine supply model. What is on show in the photo is waste – magazines that have been topped. This newsagency is not required to return full copies so they remove the cover, […]

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Tags: Environment · Ethics · magazine distribution · Magazine oversupply · Social responsibility

Traffic at the newsagency blog

October 31st, 2013 · 2 Comments

Every so often I check the traffic this blog attracts to gauge audience size and to see what brings people here. The latest analysis shows we’re attracting on average between 1,100 and 1,300 visits a day with that dipping on there weekend to between 650 and 850 a day. People tend to visit multiple pages […]

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Tags: Blogging · Newsagency management · Newsagency opportunities

Timely cover on

October 31st, 2013 · No Comments

The cover of The Monthly magazine a timely with two books about News and Rupert Murdoch receiving excellent media coverage in Australia right now. We are pitching the magazine with newspapers as well as its usual location. I’d expect it to be especially popular on weekends when our sales of more serious newspapers increase. 0 […]

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Tags: magazines

Reminder:LinkedIn group for newsagents and suppliers

October 30th, 2013 · No Comments

I have created a new group on LinkedIn for Australian newsagents and suppliers. Click on the name to join. Anyone can join, comment and initiate discussions. I included suppliers in the mix to facilitate more newsagent / supplier discussion. LinkedIn is a worldwide network for professionals to connect with each other. My LinkedIn profile is here. 1 […]

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Tags: Newsagency opportunities

Dumbo Feather magazine promotes newsagents on Twitter

October 30th, 2013 · No Comments

It’s great to see special the publisher of interest magazine Dumbo Feather promoting newsagents on Twitter. Their 8,682 Twitter followers received this tweet. This type of social media engagement by publishers of special interest titles is excellent for newsagents as it plays to our strengths as the go to retailers for special interest magazines. Folks, […]

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Tags: magazines · newsagency marketing

Scary magazine supply day on October 31

October 30th, 2013 · 14 Comments

A newsagent contacted me yesterday reporting extraordinary magazine oversupply planned for their business by Network Services for tomorrow, October 31. In their own words here are their concerns: Just thought this might be interesting to post on your Blog, Network are saying the last day to submit returns for this month is Wednesday 30th .My […]

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Tags: magazine distribution · Magazine oversupply

Classy clocks selling well

October 30th, 2013 · 1 Comment

We’re selling these classy  clock gift items from a $99 stand from Aldi and placed next to the sales counter. The smart looking price tags placed next to the items are helping drive sales. It’s important to use price cards / signs that match the quality of what you’re selling. 6 likes

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Tags: Gifts

Great Halloween ideas in food network magazine

October 30th, 2013 · No Comments

Check out the terrific Halloween party treat ideas in the latest food network magazine on our shelves. This is a magazine to open and place with Halloween displays – the photos show the theatre of Halloween from a US perspective. 3 likes

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Tags: Gifts

Bacon makes anything taste good

October 29th, 2013 · 2 Comments

Bacon makes anything taste good said a very wise person. Check out the bacon-themed candy I saw on a trip to the US earlier this year. This range reflects a specialisation that surprises me. Talk to a bacon fan and they will want to know where to get this in Australia – as I found […]

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Tags: Gifts

Australia Post to expand its waiting room?

October 29th, 2013 · 9 Comments

The federal government is reportedly considering expanding the services of Australia Post outlets to include some customer-fcing Centrelink service. I’d be happy if this happened as it would extend the services focus of Australia Post retail outlets and extend the people waiting in what some call the waiting room – the lines can be so […]

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Tags: Australia Post

men’s style magazine oversupplied by Bauer

October 29th, 2013 · No Comments

Despite not even coming close to selling out, Bauer has increased our supply of men’s style magazine. Their wastage of our time and money is most frustrating since they have data showing that we will not sell the extra copies. The last issue had a sell through of 36% and the one before it just […]

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Tags: magazines

Magbook junk from Network Services

October 29th, 2013 · No Comments

We are early returning the bagged discount Ultimate Fitness Pack Magbook bundle from Network Services yesterday. That they didn’t have the courtesy to remove the labels from previous newsagencies where the titles failed to sell makes this pack unmerchantable in my view. Network should know better. They wouldn’t get away with this with Coles or Woolworths. Shame […]

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Tags: magazine distribution · Magazine oversupply · magazines

News Corp. apology to newsagents

October 28th, 2013 · 19 Comments

Good to see News Corp’s Herald and Weekly Times apologise to newsagents about late delivery of the Sunday Herald Sun due to production problems yesterday. This letter was distributed today. Click on the image for details. 3 likes

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Tags: Uncategorized

Connecting with Halloween through food network magazine

October 28th, 2013 · No Comments

Newsagents should check their shelves for the food network magazine. If you have the Halloween issue and you have a Halloween display place the magazine in the display. This themed issue is an excellent opportunity to show the title off to people who would probably not know that you stock this. It also broadens the […]

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Tags: Newsagency management · Newsagency opportunities

Too much Elle?

October 28th, 2013 · 4 Comments

Several newsagents have contacted me to say they have been oversupplied the latest issue of Elle with little regard to launch issue sales. This is not my experience with supply but to a reasonable level based on Issue #1 sales data. That said, Elle sales will need to grow considerably to warrant permanent space allocation […]

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Tags: Magazine oversupply · magazines

Just read: Breaking News: Sex, Lies & The Murdoch Succession

October 28th, 2013 · 2 Comments

I’ve just finished reading Breaking News: Sex, Lies & The Murdoch Succession by Paul Barry. This is an excellent book – I highly recommend it. It documents the facts of the dreadful phone hacking scandal and contemplates the future leadership of the new split News businesses. The author, Paul Barry, extensively documents his sources. His writing […]

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Tags: Media disruption · Media regulation · New media · Newspapers

An ideal add-on with tattoo magazines

October 28th, 2013 · No Comments

These Tattoo Goo products present an opportunity to build margin dollars from tattoo magazine traffic. We are introducing them to the business with a promotion at the counter along with a selection of tattoo titles. Too often newsagents see magazines as a chore. The reality is that the interests reflected in our deep magazine range […]

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Tags: Gifts · magazines

AWW in Coles comes with a free cookbook

October 28th, 2013 · No Comments

The Australian Women’s Weekly at Coles supermarkets comes bagged with a free AWW cookbook. This is a pretty nice bonus gift, ideal for a promotion in a supermarket. The only downside is the packaging – it detracts from what is an excellent cover featuring Jackie Kennedy on this issue of AWW. It makes me wonder […]

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Tags: magazines

Herald Sun production delays

October 27th, 2013 · 4 Comments

Due to production problems, trucks carrying the Herald Sun were at least two hours late this morning. News has done an excellent job informing people. 1 likes

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Tags: Newspapers

Sunday newsagency management tip: sales ratios to measure your business by

October 27th, 2013 · 2 Comments

I have developed sales ratio benchmarks newsagents can use to determine what they can achieve in their businesses. I use these in turnaround situations to show an old-school newsagent what they can achieve using data from their traditional business to pivot to a more relevant newsagency business. These sales ratio benchmarks are different to stock […]

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Tags: Management tip · Newsagency management

Sunday newsagency marketing tip: use brands to promote your business

October 27th, 2013 · 3 Comments

Our stand of Peppa Pig attracts tremendously valuable traffic for our newsagency. Not only to purchase Peppa Pig product but other product as well. I watch kids drag their parents and grandparents to our entrance. Once there, it’s a step into the business for other browsing.  I have seen people diverted to look at the […]

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Tags: marketing · marketing tip · newsagency marketing

Promoting crossword title for impulse purchase

October 27th, 2013 · No Comments

We are promoting Lovatts Holiday Crosswords on a floor display unit at the entrance to our main magazine aisle in our newsagency. This high-profile placement is designed to boost sales for Lovatts Holiday Crosswords and to increase awareness of Lovatts crossword titles more broadly. Crosswords currently account for 5.37% of magazine sales and we are keen […]

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Tags: crosswords · magazines

Front page cover-up on The Weekend Australian

October 27th, 2013 · No Comments

In Adelaide yesterday the front page of The Weekend Australia has a post-it note type ad stuck over the  the lead photo of the day. I guess the photo editor is wondering why bother when they see their work treated this way. 1 likes

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Tags: newspaper masthead desecration