Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from November 2013

Newspapers and magazines heavily discounted in US Black Friday promotion

November 30th, 2013 · No Comments

Poynter has a report about the extraordinary discounts offered by newspaper and magazine publishers as part of the traditional Black Friday (post Thanksgiving) sales. Check out dealseekingmom for a list of magazine subscription deals like a year of Country Living for US$5.99 or a year of Elle for US$4.99. Magazine subscriptions are much bigger business […]

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Tags: Magazine subscriptions · magazines · Media disruption

Trivia packs make excellent impulse

November 30th, 2013 · 2 Comments

We’re achieving excellent sales with the trivia packs we have been selling for quite a while now. We have tried a range of ‘titles’ and we have not found any not working for us. It is items like these that are giving us terrific growth in basket depth as well as growth in overall GP. […]

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Tags: Gifts

Terrific World of Knowledge cover

November 30th, 2013 · No Comments

I love the cover of the latest issue of World of Knowledge magazine. Life after death – what really happens when you die is a headline that grabs attention – especially in a newsagency surrounded by nursing homes and retirement villages. We’re giving this issue prominent display to attract shoppers who may not usually consider […]

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Tags: magazines

Serving Doctor Who fans

November 30th, 2013 · 1 Comment

With the Doctor Who media coverage last week and this we and many newsagents have been promoting Doctor Who products so as to maximise the opportunity. It has been frustrating seeing product that we could have sold had we been sent it. Yes, I am complaining abut short supply. 4 likes

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Tags: marketing · Newsagency opportunities

Pacific Magazines promotion requires a trip to Woolworths for redemption

November 29th, 2013 · 13 Comments

Pacific Magazines this afternoon announced that free Baby Wildlife Aussie Animal Cards will be available to New Idea readers by way of a coupon in next week’s issue. Customers will need to take the coupon to Woolworths to redeem the free cards. This is a marketing promotion developed by Woolworths and Taronga Park Zoo. The […]

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Tags: magazines · Social responsibility

Hubbed take up slow?

November 29th, 2013 · 5 Comments

I have heard from several people in the channel that the take up of the Hubbed bill payment agency has been slow and that people in and supporting Hubbed are wondering why this could be the case. While I have had no discussions with Hubbed, from what I have seen of their documentation I can […]

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Tags: Hubbed

Newsagents tweeting about appalling treatment of our channel by Optus

November 29th, 2013 · 9 Comments

Several newsagents have taken to Twitter this week to complain about the 25% margin cut being applied by Optus against small business newsagents. The more tweets the better for our campaign to get the telco giant to take notice. it’s great to see newsagents engaged in a campaign like this. It’s disappointing, however, that newsagent […]

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Tags: phone recharge

Bauer cookbook collateral does not work in traditional magazine fixtures

November 29th, 2013 · 1 Comment

The photo shows the placement of the latest small-format cookbook offer from Bauer. If newsagents do what Bauer ask they cover-up most of the titles in the waterfall display. Whoever is responsible for this promotion and the associated collateral ought to spend more time in newsagencies. Besides the product size not being magazine fixture friendly, […]

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Tags: magazines · Ugh!

good chef bad chef issue 2 looks terrific

November 29th, 2013 · 15 Comments

I’ve been fortunate to see a copy of good chef bad chef 2 that comes out in newsagencies on Monday. This is an excellent title that connects with the popular TV show.  It will be promoted on the TV show, their facebook page (19,000+ fans) and elsewhere. One newsagent sold close to 40 copies of […]

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Tags: magazines

Now this is a newspaper masthead cover-up

November 29th, 2013 · No Comments

The masthead of The Australian was well and truly trashed with a house post-it note type ad promoting subscriptions to the newspaper. Given the money they spend promoting their masthead I’m surprised they covered it up for this promotion. 4 likes

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Tags: newspaper masthead desecration

Some customers trash cards

November 28th, 2013 · 17 Comments

I got a severe tongue-lashing from a customer last weekend in response to a request that they take more care when browsing our greeting card range. This lady, in her eighties I am guessing, was quickly and aggressively pulling down on cards –  further than the example I have in the photo I took after. […]

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Tags: Greeting Cards

Expanded gift range – odd teapots

November 28th, 2013 · 1 Comment

Check out one of the odd teapots we’re trying out as part of an expanded gift range appealing to tea drinkers and those who buy gifts for tea drinkers. This is not something I’d have expected to see in a newsagency a few years ago. Today it’s not so unusual as we seek to expand […]

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Tags: Gifts

Best practice magazine fixtures

November 28th, 2013 · 3 Comments

Of all the new magazine fixtures I have seen installed in newsagencies and other retailers in recent years this fixture is, in my view, the best for a free-standing shop floor magazine fixture. The fixtures – the backing frame and the three clip-in shelf units are space efficient, easily shopped. The shelves display more full […]

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Tags: Newsagency management

Katie Couric joining Yahoo is a world-changing moment

November 27th, 2013 · 10 Comments

The announcement that Katie Couric will anchor a news program for Yahoo is a marker of significant change to how, when and where we access news, information and entertainment. That Yahoo is able to attract a star of Couric’s stature speaks to the extent of the changes we are experiencing. This is media disruption! This […]

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Tags: Media disruption

Connecting with Mandarin & Cantonese speaking newsagents

November 27th, 2013 · 2 Comments

I’m proud that my newsagency software company has offered Mandarin and cantonese language help for newsagents on software and general newsagency matters for more than ten years. Click on the video to see one of several videos added to the video training library for this niche of newsagents. 8 likes

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Tags: Newsagency management

Negotiating a high street lease with the landlord

November 27th, 2013 · 11 Comments

I have recently negotiated a lease extension with the landlord for a high street retail business I own and share the story here. I nominated that I wanted to take up the extension permitted in the current lease. This triggered a market review opportunity for them which they embraced. The landlord engaged a single local […]

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Tags: Newsagency challenges · Newsagency management · retail · retail leases

Making room for magazines

November 27th, 2013 · 5 Comments

With more and more lower volume magazine segments we are overlapping titles to drive space use efficiency. Fitting three and four titles where we would usually fit three helps us reduce the retail space costs of these titles thereby enabling us to offer range for a longer period of time. I’ve been in this business […]

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Tags: magazines

Displaying Christmas bags and cards

November 27th, 2013 · No Comments

I love the placement of Christmas bags above the single Christmas cards in one of my newsagencies by the creative in-store team. In addition to efficient use of space, this placement provide a stronger Christmas pitch above cards and thereby makes them more noticeable. Click on the image. 13 likes

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Tags: giftwrap · Greeting Cards

Excellent sales of named Christmas decorations

November 27th, 2013 · No Comments

These Christmas decorations form Jacman which light up and have a name on each have been selling exceptionally well. We’ve had customers buying four and five at a time. We have used them on the lease line to attract shoppers. What’s interesting is that cheap and nasty discount retailers nearby have similar looking but inferior […]

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Tags: Gifts · Newsagency management · newsagency marketing

The cost of being in a shopping centre

November 26th, 2013 · 10 Comments

I’ve encountered two expensive and frustrating shopping centre landlord situations recently: The imposition of a post box fee – it now costs $50 to have a post box where mail is delivered. This is the box we’d always used. It’s in a location where it’s always been. It’s a location they can’t make other money […]

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Tags: Newsagency management

Newsagents should get angry at Optus over 25% pay cut

November 26th, 2013 · 2 Comments

Newsagents should read the financial performance report from SingTel and consider this in the light of the 25% pay cut Optus has hit us with. I think Optus is targeting small business retailers because they expect we will live with the cut and not do anything about it. The only way to deal with this […]

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Tags: Ethics · Social responsibility

Shop Til You Drop / Sun Herald promotion

November 26th, 2013 · 3 Comments

Bauer and Fairfax were scrambling last week to sort out the mechanics of an offer promoting Shop Til You Drop and the Sun Herald newspaper – the bundle is priced at $5. Key stakeholders had not been informed and had to work through processes to ensure that the offer could run as proposed. The sooner […]

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Tags: magazines · Newspapers

Symply Too Good To Be True 7 selling well

November 26th, 2013 · No Comments

We’ve achieved a sell-through of more than 85% of Symply Too Good To Be True 7, justifying the decision to NOT rely return the new title in the very successful range. I know one newsagent who early returned all copies – they will have missed out on certain sales given how this issue has sold. […]

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Tags: magazines · Newsagency opportunities

Promoting One handed Cooks

November 26th, 2013 · 1 Comment

I’m thrilled we were able to get stock of the launch issue of One Handed Cooks magazine. This is a very cool magazine, a nice addition to our food title section, a section we’re particularly proud of. One Handed Cooks magazine is being promoted on social media and newsagents are benefiting. 1 likes

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Tags: magazines

Promoting Christmas issue of AWW

November 26th, 2013 · 1 Comment

We’re promoting the Christmas issues of The Australian Women’s Weekly with prime placement next to our top selling magazine. We are also supporting the title with a second location placement to attract impulse purchases and will maintain this for another few days. 0 likes

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Tags: magazines