Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from December 2013

New Year resolution for newsagents

December 31st, 2013 · 6 Comments

While the best personal resolutions are those we keep to ourselves and work toward without being all look at me, people and businesses with common interests can gain from sharing resolutions that serve our common goals. With this in mind, here are resolutions / goals I have for the newsagency channel for 2014: Achieve meaningful […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities

Correction on miss-reporting re Lotterywest

December 31st, 2013 · No Comments

A senior media adviser to the WA Premier yesterday contacted me re my blog post about reports of a sale of Lotterywest being on the government agenda. Here is what they said: Please note the State Government has not stated that Lotterywest is being considered for sale. The story you refer to on WAToday was […]

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Tags: Lotteries

The perfect time of the year for trivia products

December 31st, 2013 · No Comments

We’re enjoying good results from sales of trivia products as people stock up for New Years Eve parties and other gatherings to follow tonight.  This range is selling especially well to baby boomers and Gen. X. While there are apps on smart phones covering trivia, these card packs are preferred. 4 likes

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Tags: Gifts

Promoting Girlfriend to holiday shoppers

December 31st, 2013 · No Comments

With shopping centres full of kids and teenagers it’s a perfect opportunity to shine a light on Girlfriend magazine. We have this impulse floor unit in front of the main magazine aisle. This placement will be seen by twice as many as would usually walk past or see the title. We’ll give Girlfriend seven days […]

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Tags: magazines

Dealing with the breach of privacy by magazine distributor Gordon and Gotch

December 30th, 2013 · 20 Comments

Further to my post Friday about the breach of privacy by Gordon and Gotch with their publishing of email addresses of many newsagents they claim to be delinquent in paying accounts, The Office of the Australian Information Commissioner offers newsagents an entry point for complaining about the breach and requesting it be investigated. In the states […]

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Tags: magazine distribution · Magazine oversupply · magazines

Ad covers barcode on Melbourne Bride

December 30th, 2013 · No Comments

In a production blunder, the ad booklet for Rydges stuck to the latest issue of Melbourne Bride magazine covered the barcode.  The ad booklet is also falling off when browsers put the magazine back on the shelves. Part of the problem is the thickness of the magazine and the flimsiness of the ad booklet. I’ve removed […]

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Tags: magazines · Ugh!

Zombies are hot!

December 30th, 2013 · No Comments

Thanks to a slew of TV shows and movies, zombies are hot right now. We have achieved excellent sales of zombie-themed gift lines, toys and calendars. We’re trying to tap into that interest, somewhat obscurely, with placement of the latest issue of Australian Sky & Telescope to attract impulse purchases as a result of the […]

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Tags: Impulse lines · magazines

Magazine placement fun

December 30th, 2013 · No Comments

I mucked around a few days ago and put Fortean Times with the Ghost story for Christmas cover story next to Time with the Pope on the cover as their Man of the Year. I had a laugh to myself (yeah, small things…) and was about to put them back in their positions when a […]

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Tags: magazines

Sunday newsagency marketing tip: host a singles dating event

December 29th, 2013 · No Comments

This is a crazy idea that could just work. Open your newsagency one evening for a singles speed-type dating event. Get guys browsing their areas of interest or areas they thing reflects who they are and then bring the girls in to check them out.  Or vice versa. In our magazine and card departments we […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: reconcile your bank account regularly

December 29th, 2013 · 4 Comments

A newsagent recently told me that they reconcile their accounts with their bank account every six months when their accountant does their books. This is crazy. My recommendation is that you reconcile your bank account at least weekly and preferably daily if you bank daily. By reconcile – and as someone without any accounting training […]

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Tags: Management tip · Newsagency management · theft

The Onion closes print edition

December 28th, 2013 · 1 Comment

I love The Onion. It’s satire is cutting edge, very funny. In fact, some see it as a real news outlet and have quoted satirical stories as if they are true. Anyway, the last print edition has been published.  This makes sense since the audience for their satire is more likely wired and getting entertainment online. 3 […]

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Tags: Media disruption · Newspapers

WA State Government confirms sale of Lotterywest to be considered?

December 28th, 2013 · 3 Comments

Even the discussion of a possible sale of Lotterywest that we have seen recently is disruptive to newsagency businesses and their plans – as we saw was the case in the lead up to state owned lottery enterprises elsewhere in Australia. While WA Today reported on this prior to Christmas, it really only reached the radar of […]

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Tags: Lotteries · Social responsibility

We’re selling plenty of fans this summer

December 28th, 2013 · No Comments

These fans are a perfect product to have at the counter. In the lead up to Christmas and since we have had customers purchasing two and three at a time. What really makes the fans a business hit is that they are bought on impulse. They drive margin dollars per sale and push the business […]

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Tags: Gifts · Impulse lines · Newsagency management

Showing off the free gift with InStyle

December 28th, 2013 · 2 Comments

While the latest issue of InStyle magazine is a challenge to display we have been driving good sales with a half waterfall and with a copy placed above the displays showing off the free beach bag that comes with this issue. We will sell out of this issue without a doubt and having the bag […]

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Tags: magazines

Extraordinary breach of confidentiality by PMP’s Gordon & Gotch

December 27th, 2013 · 8 Comments

Gordon and Gotch, the magazine distribution business owned by public company PMP today breached the confidentiality of many newsagents by disclosing email addresses of all small business newsagencies that it claims are in arrears with their accounts. I was sent a copy of the email by several newsagents and the email list appears to be […]

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Tags: Ethics · Newsagency challenges · Newsagency management · Social responsibility

Post Christmas sales are not for amateurs – we need rules of etiquette for shopping mall shopping

December 27th, 2013 · 48 Comments

The pre and post Christmas rush, crush and tumble in shopping centres is enough to test the nerves of even the most hardened retailer and most experienced shopper. It’s the shopping amateurs who make it difficult, the people who shop less than ten times a year who slow us down and detract from our experience. […]

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Tags: Fun · retail · Social responsibility

What a day! Boxing day success in the newsagency

December 26th, 2013 · No Comments

Boxing Day customers are the best! They are full of Christmas cheer and they are thrilled to bag bargains. Average basket value today was excellent with most people buying five or more items. Boxed cards lead in popularity followed by Christmas decorations. Our decision to offer everyday plush at 25% off worked a treat with […]

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Tags: newsagency marketing · Newsagency opportunities

Christmas is over, let the sales begin!

December 26th, 2013 · No Comments

For some retail newsagents today, Christmas is over. They will either be at their shops by now or heading in to be ready for the Boxing Day Sale. For those of us in a shopping centre with major tenants embracing the Boxing Day Sale opportunity, today and the next few days could be huge. Indeed, […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future

Merry Christmas!

December 25th, 2013 · 3 Comments

I hope everyone has a wonderful Christmas Day today. Enjoy! 12 likes

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Tags: Uncategorized

A very busy lead up to Christmas

December 24th, 2013 · No Comments

With the last sale completed and the shop all packed up for at least one day off, many newsagents will be reflecting tonight on a strong pre-Christmas season. Early indications are of good year on year growth for city, country, high street and shopping centre newsagencies – especially in the last two weeks.  Christmas cards […]

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Tags: Newsagency management

Customers love the Hallmark countdown

December 24th, 2013 · No Comments

I saw a kid getting their photo taken next to the Hallmark Christmas countdown we have out the front of the newsagency today. Especially in the last week the countdown works a treat at signposting cards and providing interactivity with younger shoppers. Hallmark does this well and have done for many years. 3 likes

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Tags: Greeting Cards · retail

Magazine publishers need to more clearly promote double issues

December 24th, 2013 · No Comments

While we have tried to catch people before they purchase one of the weekly magazines with a double issue some have slipped through.  Some customers won;t care while others will come back – kicking off the store refund policy. I’d like to see magazine publishers more clearly identify double issues in future. 7 likes

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Tags: magazines

It’s like we’re in a foreign land sometimes

December 24th, 2013 · 6 Comments

We’re seeing many out of state shoppers with people on the move for their Christmas holidays. It’s fun watching and listening to them. Often I pick up tips, especially the things they like. These non-regular customers are a delight. On the weekend a mum and her 10+ daughter were shopping with us and asked to […]

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Tags: Newsagency challenges · Newsagency management

This perfect impulse line brings out disgusting behaviour at the counter

December 24th, 2013 · No Comments

These small plastic rings that light up sell easily at the counter. Kids eyes light up when they see them. They are a perfect counter line. Two days ago a male customer in his late seventies was belittling his female companion, aged in her late thirties. I heard him snap get over here – that’s when […]

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Tags: Gifts · Impulse lines · retail · Ugh!

Shock as Network Services is guilty of magazine oversupply again!

December 24th, 2013 · 4 Comments

V8X Supercar magazine failed the last time we had it in 2011. Network Services responded to the failure supplying the title to us recently as a volume three times the failed 2011 supply. This scale out by Network doesn’t many any sense. The Bauer controlled Network expects newsagents to pay their accounts on time yet […]

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Tags: magazine distribution · Magazine oversupply