Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from January 2014

Are you chasing money from the ACP / Bauer growth incentive program?

January 31st, 2014 · 3 Comments

I’d be interested in feedback from newsagents about their experience in getting rebates from Bauer owed under the growth incentive program that was launched a couple of years ago.  While the program as launched is no longer, I have heard that monies owed from last year has not been paid. The incentive program was always […]

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Tags: magazines

The five day training course for newsagents quietly slips away

January 31st, 2014 · 27 Comments

Ten years ago the then federal Minister for Small Business Joe Hockey launched the magazine distributor and newspaper publisher mandated new newsagency training program at the offices of the ANF in Sydney. I was at the launch and supported the introduction of the training. The goal of the five-day training program was to ensure that […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · newsagency of the future · Newsagent representation

Promoting magazines anywhere and the new retail paradigm of shopping 24/7

January 30th, 2014 · 1 Comment

I was on Apple’s AppStore last night and noticed this ad: Magazines for Him. Clicking on the ad and I was offered what at first appeared to be free access to apps for Rolling Stone, Money, T3 and other titles. With many magazine apps, however, the content is not free, just the app for accessing […]

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Tags: Media disruption · Newsagency management · newsagency of the future · Newsagency opportunities · Newsagent representation · Optimism

Covering the newspaper headline

January 30th, 2014 · 4 Comments

The front page headline on the Herald Sun newspaper today is promoting a 23% discount for seven-day home delivery. So much for headlines selling newspapers. Retail only newsagents might want to remove this as a courtesy for the many customer who remove these stickers themselves. 3 likes

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Tags: newspaper masthead desecration · Newspapers

Another good example of colour based VM

January 29th, 2014 · No Comments

Here is another example of a retailer’s use of colour blocking with good effect. I took this photo at a subterranean mall of pop-up shops in Guangzhou. I noticed the shop, in a sea of shops, because of the colour blocking. very basic but effective visual merchandising. 6 likes

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Tags: Colour blocking · visual merchandising

Promoting the business in looking for new employees

January 29th, 2014 · No Comments

This is a poster at the front of a BE COSY story looking for new employees. The pitch itself is promoting the business which is smart. Whereas here in Australia we’d put out a sign saying staff wanted, many corporate Asian businesses that I have seen promote the business – probably reflecting the more competitive […]

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Tags: retail

Competition for scratchie business in China

January 29th, 2014 · No Comments

I was in China earlier this week and bought some scratch tickets from this stall near Tee Mall in Guangzhou. Look at the photo carefully and see four scratchie sellers lined up next to each other. each offering the same range. Tough competition! 5 likes

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Tags: Lotteries

Tatts declares online and supermarket expansion key to growth

January 29th, 2014 · 26 Comments

The Fairfax press yesterday ran an interview with Tatts CEO Robbie Cooke that all newsagents should read. In the interview to mark his first anniversary in the job, Cooke outlines what Tatts is focused on: ”In 12 months time the things I’d be looking for in the business would be a new lotteries website, new […]

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Tags: Lotteries · Newsagency challenges · Newsagency management · newsagency of the future

US shoppers damning of target data breach

January 29th, 2014 · No Comments

The ramifications of the data breach affecting more than 100 million shoppers at US retailer Target will continue for sometime – not only for target but for retailers generally.  The TV networks have been running stories of shoppers switching to cash because of the breach. The Huffington Post published a piece yesterday about Target specifically, […]

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Tags: Social responsibility

Wall of inspiration brings good vibes to the newsagency

January 28th, 2014 · No Comments

We setup this wall on Saturday to promote more of the inspirational / positive / happy / good feeling products we have in-store. This range of signs, part of a broader range of inspirational products we have deliberately sourced, had been placed with gifts on the shop floor and they were getting missed, lost in […]

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Tags: Gifts · visual merchandising

Convenience stores battlefront

January 28th, 2014 · 3 Comments

UK supermarket giant tesco is taking on c-store giant 7-Eleven in Thailand with the opening of a new model called 365. My understanding is that this is a trial of a new smaller-format c-store. In Australia we see Coles and Woolworths continuing to change their core supermarket model and, to a lesser extent unit now, […]

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Tags: Newsagency challenges · newsagency of the future

Why is it overseas magazines still take so long to get to Australia?

January 28th, 2014 · No Comments

My newsagency like plenty of others I am sure has Christmas themed titles still arriving from our magazine distributors. International shipping has changed dramatically in recent years. Many online retailers offer free fast shipping on low margin items.  Hence the question: Why is it we can get single copy overseas magazines here on time but not […]

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Tags: magazine distribution · magazines

A good Australia Day impulse line for newsagents

January 28th, 2014 · No Comments

This Grow Koala – just add water – is an ideal impulse line for around the time of Australia Day. It’s an easy purchase due to cost and the fun factor. Good margin too. We have plenty of opportunities to grab extra $$$ from core product purchases with smart buying for the counter. 1 likes

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Tags: Gifts · Impulse lines

Do you have people asking for off-book cash payment to avoid penalty rates?

January 27th, 2014 · 5 Comments

A newsagent told me last week that for the first time they are planning on paying two staff members off-book, with no record of their employment. They employees asked to be paid the regular award week-day per hour amount including the equivalent of super but for Saturdays and Sundays – responding to the prospect of […]

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Tags: Newsagency management

Yen cover helps newsagents reach an important demographic

January 27th, 2014 · 1 Comment

The cover of the latest issue of Yen features Lorde, a singer songwriter from New Zealand who is achieving extraordinary success internationally – including the cover of Rolling Stone magazine. Her success is extraordinary for someone so young. Her fans are loyal and engaged on social media – this issue of Yen is being discussed […]

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Tags: magazines · newsagency marketing · newsagency of the future · Newsagency opportunities

Bauer continues to oversupply Elle

January 27th, 2014 · 12 Comments

The allocations experts at Bauer have increased our supply of Elle Australia on the back of a sell through of less than 50%. Five issues in and this magazine is loss making for us and, I suspect, many newsagents. We have promoted the title, given is excellent positioning, co-located a couple of issues and ensured […]

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Tags: magazine distribution · Magazine oversupply · magazines

Stunning cover on Vogue Australia

January 27th, 2014 · No Comments

The Cate Blanchett cover shot on the latest issue of Vogue Australia is stunning – better than in the photo I took on the weekend. We are leveraging the value of the full cover by ensuring it is completely on display – placing it in a usual magazine pocket dilutes impact. I urge newsagents to […]

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Tags: magazines

Sunday newsagency management tip: take selfies of your business

January 26th, 2014 · No Comments

Selfies (pictures of oneself) are all the rage: sexy and not so sexy. They feed off and into the obsession with living life publicly. They are facilitated and encouraged by the ease of sharing through social media. The easy access to cameras on phones and other portable devices make selfies easy, allowing people catch moments […]

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Tags: Management tip · Newsagency management · newsagency marketing · newsagency of the future

Sunday newsagency marketing tip: loving your community for Valentine’s Day

January 26th, 2014 · No Comments

Embrace the love theme of Valentine’s Day but focus on your community. Cut out hundreds of hearts and ask your customers to write what they love about your town / community. Put the hearts on show – so people can read the messages. Create a display in or on your window or create a tree-shaped […]

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Tags: marketing · marketing tip · newsagency marketing · Social responsibility

Fly swats the perfect Australia Day impulse purchase

January 26th, 2014 · No Comments

We’re maintaining our attention on impulse purchase lines beyond Christmas and the school holidays. Our buying focus is on items that connect either with a season or some other opportunity that is relevant to us and our customers. These Extendable Fly Swats are part of a range of items we sourced for selling around Australia […]

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Tags: Gifts · Impulse lines

Dealing with changes in lottery fit-out requirements

January 25th, 2014 · 7 Comments

Further to my brief post yesterday about changes to Tatts lottery fit out requirements, any newsagent facing a re-fit in the next three to six months should, in my view: Immediately write to Tatts asking that they timing be put on hold until they, Tatts, issue new guidelines. Explain that you have heard that some […]

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Tags: Lotteries · Newsagency management

Refresh your view of your newsagency business

January 25th, 2014 · 1 Comment

WARNING. This is a crazy idea. You could feel foolish for trying it. That’s the worst case. The best case is you get to see your newsagency through fresh eyes and from that flows ideas for making your business more successful. Okay, here it is: Go to your shop at night time. Leave the lights off. […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future

Broaden the appeal of Valentine’s Day with a broader gift range

January 25th, 2014 · No Comments

The range of gifts we sell at Valentine’s Day is only limited by the range of gifts we carry. There was a time when Valentine’s Day was about plush and chocolates. Now, with the season being embraced by more, we can sell all sorts of gifts. We’re having a crack with a range of retro-themed […]

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Tags: Gifts

Mollie Makes magazine in supermarkets

January 25th, 2014 · 21 Comments

I was surprised to see Mollie Makes in a Woolworths supermarket yesterday. I see this as a specialist title, too fringe / specialist for the limited pockets in a supermarket. Makes me look at them even more competitively. A difference between newsagents and supermarkets on magazines is our range in niche titles. If supermarkets enter […]

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Tags: magazines

Tatts changes fit-out requirements

January 24th, 2014 · 15 Comments

Tatts has changed its fit-out requirements to help make meeting corporate image requirements for commercially viable. I wonder how the newsagents who have paid for the more expensive fit-outs will feel about the change. 11 likes

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Tags: Lotteries