Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from February 2014

The Guardian on The Saturday Paper

February 28th, 2014 · 4 Comments

The Guardian has published an excellent piece on The Saturday Paper – it’s good to read more about this exciting launch and the people behind it and why they are bucking the trend and launching a print newspaper. 2 likes

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Tags: Media disruption · Newspapers

Stalking by text message

February 28th, 2014 · No Comments

I was in Guangzhou China Monday and walking past a shopping mall on Tianhe Road I received this text message. Apparently, the retailer involved pays China Mobile a fee to send advertising via text to people nearby. I thought this was pretty cool – marketing to possible shoppers near your store. TheI thought it could […]

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Tags: marketing

Understanding the new competitor: WH Smith

February 28th, 2014 · No Comments

This photo shows the impulse item pitch at a WH Smith store in Melbourne. It’s compelling, driving customers to purchase multiple items, a blending of what we see in convenience stores here already but in a more traditional newsagency model. As WH Smith rolls out more into Australia it will challenge the traditional Aussie newsagency […]

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Tags: WH Smith

The danger in returning bagged discount magazine packs

February 28th, 2014 · 9 Comments

This bagged pack of current (when released) issues of Elle and Cosmopolitan is tagged by the publisher as a topped return. If we did that we’d top the covers and return both separately. This could open us to a fraud allegation by the publisher owned distribution business. Instead, we return the whole bagged pack – to […]

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Tags: magazine distribution · magazines

Promoting People’s Friend Special

February 28th, 2014 · No Comments

We are featuring the latest People’s Friend Special at the entrance to our main magazine aisle. People’s Friend is in our top three weekly magazines so it makes sense we promote this special. The promotion will drive incremental purchases and traffic. Tactical placement of a title like this in the simple stand as shown continues to […]

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Tags: magazines

Making the most from magazine traffic

February 28th, 2014 · No Comments

I never see magazines as a single item or single category purchase. The location of the category, promotion of other products in the category and traffic interruptors going in and coming out help leverage greater efficiency from the magazine shopper. This photo shows one example of a small step we have taken to drive sales […]

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Tags: magazines

Remembering Charlotte Dawson

February 28th, 2014 · No Comments

We’ve ensured we have magazines with the late Charlotte Dawson on the cover placed with each other. While this should be the case with Who and OK! I mention it here in case newsagents have not done this. Who did particularly well for us yesterday – helped by a second front of store placement. 3 […]

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Tags: magazines

You think the newsagency channel is changing?

February 27th, 2014 · No Comments

If you think your newsagency world is challenged by disruptive and challenging changes, consider what optometrists are dealing with. Opernative is a startup business in the US offering online and app based eye tests – bringing to your desktop and tablet computer a service you hitherto had to go to a medical professional for.  They […]

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Tags: Newsagency challenges · Newsagency management

Newsagent frustration at Network Services invoice changes

February 27th, 2014 · 41 Comments

Following off-topic comments here about recent EDI changed by magazine distributor Network Services, as promised I am opening a post here so newsagents can comment and through this provide feedback to Network. This week, Network released EDI changes including the following (I have pulled this info from correspondence from Network – the image is the […]

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Tags: magazine distribution · XchangeIT

Bill Express parent company OnQ news

February 26th, 2014 · No Comments

I received a creditors report from the administrator of OnQ yesterday. OnQ is the parent company of Bill Express. Both companies were public companies. Both failed.  In this latest report, the administrator proposes a deed of company arrangement through which a backdoor listing business would take control of the OnQ shell. Click here to read […]

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Tags: Bill Express

Tatts promotes OZLotto jackpot – for themselves

February 26th, 2014 · 1 Comment

On Twitter yesterday tatts tweeted about the OzLotto $10M jackpot – in support of punters buying online from them. They could have easily supported their retail network. 9 likes

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Tags: Lotteries

Understanding the new competitor: WH Smith

February 26th, 2014 · No Comments

WH Smith is expanding its newsagency footprint on several fronts in Australia including opening what look like more traditional newsagency businesses. This photo os from the WH Smith at Melbourne airport – before customs in the international terminal. This WH Smith store is a traditional large-format WH Smith transit store. What you see is an […]

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Tags: Competition · Newsagency management · WH Smith

What happened with your NW supplies this week?

February 26th, 2014 · 6 Comments

Our supplies of NW were cut in the same week we received a stack of NW bagged with Woman’s Day. I can’t see why regular supply of NW would be cut unless they want people to buy the discounted bundle. As for the bundling – anyone watching how women’s weekly magazine shoppers interact with the […]

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Tags: magazines

Understanding the new competitor: Zoodle by WH Smith

February 25th, 2014 · 2 Comments

Given the increasing presence of WH Smith in Australia – they are opening more stores and have reportedly taken over Wild cards and gifts (I say reportedly since WH Smith has not made an announcement) – I am planning a few posts about them. Zoodle is a kids retail format from WH Smith at Melbourne […]

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Tags: Newsagency management · newsagency of the future · retail · WH Smith

Using Disney Princess to sell across product categories

February 25th, 2014 · No Comments

The Disney Princess brand topped the 2012 licencing franchise list as the brand generating the most revenue – sales in excess of $1B – according to industry newsletter The Licencing Letter. In 2013 it continued to play a vital role in the financial success of the Disney corporation. This matters to newsagents because we have […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · visual merchandising

Excellent Daphne’s Diary sales

February 25th, 2014 · 9 Comments

We are on track to sell out of the first issue of Daphne’s Diary we stocked – encouraging us to request more of the next issue. One customer I spoke with told me she would be back for the next issue. It’s special interest / fringe magazine titles that are most important to newsagencies and […]

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Tags: magazines

Tatts fails to promote its retail network

February 24th, 2014 · 2 Comments

Tatts expects (requires?) its retail partners including newsagents to promote online and over the counter purchase of its lottery products through its mandated shop-fits and the marketing material its retailers are required to display and distribute. Tatts does not reciprocate with its own marketing spend. Take the current Facebook campaign – it seeks to drive […]

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Tags: Lotteries

Matt Handbury out of Hubbed?

February 24th, 2014 · 4 Comments

I’m told that Matt Handbury is no longer involved in Hubbed – the bill payment and parcel business he actively promoted as the future of newsagency businesses for more than a year.  I am also told that the ANF no longer has its 5% stake in Hubbed but that Hubbed moved into the ANF offices […]

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Tags: Hubbed

Excellent display unit promoting Yours in Coles

February 24th, 2014 · 7 Comments

The Coles supermarket a few metres opposite my newsagency has this excellent floor display unit promoting Yours magazine from Bauer Media. It’s been suggested to me that Coles is being paid a fee by Bauer for the placement of this unit. Regardless, the display unit gives Coles a competitive advantage over my newsagency, it reinforces […]

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Tags: magazines · Newsagency challenges · Newsagency management · newsagency of the future

Magazine inserts in the bin

February 24th, 2014 · No Comments

Moving Gardening Australia on the weekend and these ads and subscription flyers fell out. I didn’t put them back – it’s not my job. Some newsagents remove inserts. I don’t. What I have described is what happened. Flyers and ads falling out are trash in my view. Publishers and advertisers take note. 5 likes

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Tags: magazines

Social media catches SA newsagent and would-be MP

February 23rd, 2014 · 2 Comments

The Advertiser reports how social media posts by a SA newsagent and Liberal Party candidate for the state election pitch him as rude and offensive. The story is a reminder that posts on social media are like sharing your thoughts through a megaphone that remembers forever what you have said. 5 likes

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Tags: Social Media

Sunday newsagency marketing tip: buy for your business as a marketing activity

February 23rd, 2014 · No Comments

One of the most effective ways newsagents and other independent retailers can compete with much bigger competitors is by buying stock with more care. If you look carefully in major retail outlets, it is rare they have the full range of the same brand of products you might stock. A big retailer will jump on […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: you owe your business the truth

February 23rd, 2014 · 1 Comment

We small business owners can be a pretty delusional bunch: blaming others for our own lack of business planning, expecting suppliers to create our future, complaining about an injustice or wrong but not acting to remedy the situation, expecting suppliers to give us big business terms while failing to match the big business benefits. Too […]

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Tags: Management tip · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Blocking traffic can drive sales

February 23rd, 2014 · 1 Comment

We moved the floor display unit promoting the Pacific Magazines win a car promotion to partially block one of the entrances to the business Thursday. It’s worked a treat – delivering more sales of the promoted titles. That’s Life and Who have especially benefited. I think the incremental sales have been as a result of […]

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Tags: magazines · visual merchandising

Insights into the ACCC and how they could help newsagents

February 22nd, 2014 · No Comments

ACCC Chairman Rod Sims, provided an insight into the activity of the ACCC in a speech this week at the CEDA conference. Early in the speech he shared some useful stats: Each year the ACCC receives roughly 160,000 complaints and inquiries. From this pool we have to make a judgment on which matters merit an […]

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Tags: magazine distribution · magazines