Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from March 2014

How long before we see a capital city daily newspaper retreat to weekend publication?

March 31st, 2014 · No Comments

Each of the Melbourne daily newspapers carried full page ads on the weekend promoting Saturday / Sunday home delivery. It leads to the question: How long before we see a capital city daily newspaper retreat to weekend publication? The Age promotion is a pure weekend-only play for the home-delivered print product while offering seven day a […]

[Read more →]

Tags: Newspapers

AFL footy cards challenge cash-flow for a micro margin

March 31st, 2014 · 11 Comments

While I like the traffic for the AFL foot cards being promoted with the Herald Sun, there needs to be a discussion about billing and margin. The slim margin and the early payment coupled with customers who only want cards challenges the viability. While you could say it’s up to use to sell something else, […]

[Read more →]

Tags: Newspapers

Promoting The Block Fans + Faves

March 31st, 2014 · No Comments

We have been promoting The Block Fans + Faves here at the entrance to the magazine aisle, with weeklies and with home improvement titles. While sales are not what we need, we will keep these three locations at least until Thursday after which we will scale back to the location with weekly magazines. 1 likes

[Read more →]

Tags: magazines

Should we read anything into discounting Yours magazine?

March 30th, 2014 · 2 Comments

I was surprised to see Yours and Woman’s Day bundled together in a discount pack last week. Yours is just a few issues old and should be enjoying a honeymoon period. Also, I thought it was targeting an older demographic than Woman’s Day. This discounting leaves me wondering if we should read anything into the […]

[Read more →]

Tags: magazines

Sunday newsagency management tip: use your receipt as a powerful marketing and management platform

March 30th, 2014 · No Comments

Receipts are important in retail. In addition to documenting a sale, they remind a shopper of your professionalism and they act as a lure to bring a customer back. Too many newsagents treat receipts as a cost of business. They either don’t give them out or their receipts are not professional. Receipts should be printed […]

[Read more →]

Tags: magazines · Management tip · Newsagency management

Sunday newsagency marketing tip: leveraging brands to get more from magazines

March 30th, 2014 · No Comments

Every week magazines offer us opportunities to earn more than the 25% of the cover price of a title. Investing time in looking at each issue and leveraging opportunities can deliver handsome rewords. The latest issue of Practical Parenting is a good example. The Peppa Pig DVD gift with purchase makes it an ideal magazine […]

[Read more →]

Tags: magazines · marketing · marketing tip · newsagency marketing

To the person taking photos in my newsagency

March 30th, 2014 · 1 Comment

Ask. Next time you want to take photos of products and displays, ask. Twice yesterday someone, a middle-aged male, walked around my newsagency taking photos. The first time as I approached him he fled. The second time he fled when a team member made eye contact with him. If I take photos inside another shop […]

[Read more →]

Tags: Ethics

Must read: The Demographic Cliff: How To Survive And Prosper During The Great Deflation Of 2014-2019 by Harry S. Dent

March 29th, 2014 · 1 Comment

I’ve just finished reading The Demographic Cliff: How To Survive And Prosper During The Great Deflation Of 2014-2019 by Harry S. Dent. To take in a book like this you need to trust the author. While Dent has his critics, he has an excellent track record of success in predicting economic  trends. The book itself […]

[Read more →]

Tags: Newsagency challenges · newsagency marketing · newsagency of the future · Newsagency opportunities

Night Owl evolving the convenience store of the future

March 29th, 2014 · 2 Comments

Convenience World reports the Night Owl convenience store group is refining its model to chase growth as part of a broader push by several c-store operators to expand and refine. The latest Night Owl store reflecting next steps in their future model is in Townsville: “The concept of the convenience outlet has evolved and customers […]

[Read more →]

Tags: Newsagency challenges · newsagency of the future · Newsagency opportunities

ACCC set to authorise VANA to negotiate with Tatts and Intralot

March 29th, 2014 · 5 Comments

The ACCC announced Thursday that it proposes to authorise VANA to negotiate with Tatts and Intralot on behalf of its members. The proposed ten year authorisation covers collective negotiations with Tattersall’s Sweeps Pty Ltd (Tatts), Intralot Australia Pty Ltd (Intralot) and any other public lottery provider who may become licensed to operate a public lottery […]

[Read more →]

Tags: Lotteries · Newsagent representation

We need to look for stationery that sells outside the stationery department

March 28th, 2014 · 6 Comments

One way retailers Smiggle and Typo are driving traffic and sales success with stationery is by pitching stationery outside of the usual approach for pitching stationery. They are doing this through innovative packaging and product selection whereby everyday items look more appealing that much of what newsagents have in their everyday stationery department. They focus […]

[Read more →]

Tags: Newsagency opportunities · Stationery

Oversupply of Franchising magazine has to be a mistake Network Services

March 28th, 2014 · 15 Comments

I feel for the newsagent who had their supply of Franchising magazine bumped from one copy an issue to eleven copies of the latest issue – on the back of zero sales for each of the last eight issues. Click on the image to see for yourself. I’m sure that this bump from one copy […]

[Read more →]

Tags: Magazine oversupply

H&M wraps up Vogue

March 28th, 2014 · No Comments

While the ribbon around Vogue magazine holding a tag promoting the arrival of H&M in Australia is sure to raise awareness of the new store, it will frustrate the many shoppers who want to browse Vogue. Browsing is important to magazine sales – just check out the magazine browsers at any newsagency almost any time of […]

[Read more →]

Tags: magazines

Found! Old Partworks

March 28th, 2014 · No Comments

Overseas earlier this week I found a large bookshop with plenty of old issues of partworks including these Treasures of the Earth priced at A$5 a copy. I could have bought up and satisfied some customers seeking back orders. 1 likes

[Read more →]

Tags: partworks

Newspaper publishers should work together to help the category

March 27th, 2014 · 1 Comment

It is frustrating that Fairfax and News often work against each other in their support of newsagents with collateral and fixtures. Where both company have local capital city dailies they target different shoppers – so there is no reason to block working together. I’d like to see both publishers invest in a small footprint movable […]

[Read more →]

Tags: Uncategorized

Newsagency marketing tip: be the local news outlet

March 27th, 2014 · 2 Comments

This is an old-world approach to driving the relevance of your business. It’s also a repeat with a twist on the idea of a noticeboard in-store that I have written about many times before. Setup a news-themed noticeboard. Local stories only. Weddings. Passings. Featuring a community group some weeks. Done well, this becomes a living […]

[Read more →]

Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

A different looking Easter Egg

March 27th, 2014 · No Comments

Check out one of the different Easter Eggs I saw yesterday at a Marks & Spencer store. This ‘egg’ is targeted at a younger person, broadening the appeal of the season opportunity in UK retailer Marks & Spencer.  Very clever. Easter is under-done by some newsagents. It can be a growth season. Cards, gifts, chocolate, […]

[Read more →]

Tags: Gifts

Be careful how much you rely on Facebook to promote your business

March 26th, 2014 · No Comments

Sam Biddle, writing at Valleywag, raises questions about the viability of Facebook as a marketing platform for business, saying the company could be about to make businesses pay. Will Oremus writing for Slate and republished in Australia by Fairfax, picks up on the story and explores further the place of facebook in promoting businesses and […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing · Social Media

Newsagency marketing tip: Improving customer service

March 26th, 2014 · No Comments

Good customer service is facilitated with open communication with customers. A great way to hear what retail customers think is through a feedback book. While a facebook page, Twitter and other online platforms can provide feedback channels, a book in the shop can provide a more immediate opportunity. A customer feedback book can also give […]

[Read more →]

Tags: Customer Service · Management tip · marketing tip · Newsagency management

Reusing a supplier stand can confuse newsagency shoppers

March 26th, 2014 · No Comments

I was intrigued by the tins of Chupa Chups on the stand I noticed in a shop (not a newsagency) yesterday. On closer inspection I discovered that they were tins of shortbread biscuits on a Chupa Chup branded stand. The message was confusing. If I was this retailer and I no longer had access to […]

[Read more →]

Tags: Ethics

Report published by News Corp. says newsagents will be gone in five years

March 25th, 2014 · 24 Comments

Michael McQueen, writing for news.com.au in a report published this morning says, among other things, newsagents will be gone in five years: Newsagencies were once a gold-plated business. They had a bulletproof revenue model centring on the exclusive rights to distribute and sell the magazines and newspapers we all purchased on a daily basis. Then came […]

[Read more →]

Tags: Newsagency challenges · newsagency of the future · Optimism

Gifts for the frankie shopper

March 25th, 2014 · No Comments

This Gorjuss range from Artique appeals to the younger frankie magazine reader. We’re using it to attract possible frankie customers and to be purchased by a destination frankie shopper. Gorjuss is out of the UK. It has achieved extraordinary commercial success.  The keys for the brand to work in a newsagency are to have a […]

[Read more →]

Tags: Gifts · magazines

How to use plush and known brands to drive newsagency traffic

March 25th, 2014 · No Comments

Following my recent post about Hubbed, newsagency software company POS Solutions responded on their blog in a welcome addition to the discussion. In their post they said they did not believe plush was a destination product.  As a retailer, I say their claim is not supported by the facts. Plush can be a destination product. […]

[Read more →]

Tags: Management tip · marketing · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Optimism · Plush

US retail giant Walmart enters the convenience store space

March 25th, 2014 · No Comments

Walmart has opened its first convenience store / petrol (gas) station in the US – as reported by Liberty Voice. This move by Walmart is not new from an Australian context with the moves here already by Coles and Woolworths. What we are seeing in Australia now is further evolution of the petrol and convenience […]

[Read more →]

Tags: Newsagency challenges · Newsagency management

Newsagents – 4WD fans love this magazine!

March 25th, 2014 · No Comments

The publisher of 4WD Touring Australia magazine sent me several issues to take a look at. I shared these with friends in to four-wheel driving. Each of them said they love the magazine and asked where they could get it. This is an excellent special interest magazine. I encourage newsagents to stock it. I’ve not been […]

[Read more →]

Tags: magazines