Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from May 2014

Who’d be a magazine distributor?

May 31st, 2014 · 1 Comment

Source Interlink, one of the biggest magazine distributors in the US announced Friday that it will soon end “substantially all” of its business operations, putting 6,000 out of work. The Wall Street Journal report documents some challenges for the category: Companies such as Source Interlink play a major role in the magazine business, arranging for printed […]

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Tags: magazine distribution

Newsagents need to do better with pens & markers if we want more stationery business

May 31st, 2014 · 1 Comment

Pens and markers account for 33% or more of all stationery sold in a typical newsagency yet we do little to support such a hero category. Newsagents usually leave pens placed on a wall, in a permanent fixture, often away from the main traffic thoroughfare – almost like they are not important when in fact they […]

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Tags: Newsagency management · Newsagency opportunities · Stationery

Great newsagency family celebration

May 31st, 2014 · No Comments

Cheers to the Bishop family of Goondiwindi and the decades of service they have given their town. Patriarch Bill Bishop featured earlier this week in a wonderful story in The Australian. 4 likes

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Tags: Newsagency

Cool Coles trolly impulse line

May 31st, 2014 · 1 Comment

At the entrance to a Coles supermarket yesterday I noticed a line of dump bins with $15 shopping trolleys. This is smart buying and placement by Coles. I’m sure they will sell out in no time – they would have done their homework. Any retail business with excellent traffic like supermarkets and newsagencies – needs […]

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Tags: retail

Promoting another new partwork

May 31st, 2014 · No Comments

While I love artworks launches I wish they were better spaced out. We cannot do the launch of Sew & Stitch justice. While we found an aisle end for it, this is the worst promotional position in store – down the back facing the men’s magazines. We have no other space. Launching this title away from […]

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Tags: partworks

Aussie newsagents are not the only ones oversupplied with magazines

May 30th, 2014 · 2 Comments

A colleague newsagent from Ireland shared this story and photo, demonstrating that the magazine distribution challenges that frustrate us here in Australia frustrate newsagents on the other side of the world: The World Cup is fast approaching and we are inundated with various World Cup titles trying to cash in. When going through my magazine […]

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Tags: magazine distribution · Magazine oversupply · magazines

How selling sand helps sell magazines

May 30th, 2014 · No Comments

We sold more than $2,000 worth of kinetic sand in my newsagency in less than six weeks from this floor display unit on the lease line. If that was all the sand did for us I’d be happy. But it did more, much more. Shoppers attracted by the sand often purchased other items – cards, […]

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Tags: Newsagency management

Check out The Checkout and see how Bunnings and Officeworks fare on price comparison

May 30th, 2014 · 5 Comments

The episode of The Checkout last night on ABC TV was terrific in covering the lowest price guarantee tactics of Officeworks, Bunnings and some others. If you missed it, watch for the episode on iView. The evidence they presented is an indictment of these large retailers and how they dupe consumers with expensive advertising promoting […]

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Tags: Newsagency management

Brilliant InStyle sales

May 30th, 2014 · No Comments

InStyle sold out very quickly and we were fortunate to get extra stock and we’re set to sell out of that. The success is primarily due to one of the best gifts with purchase that we have seen for years. The Camilla iPad case and clutch have appealed to the target shopper perfectly. We helped […]

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Tags: magazines

Nostalgia covers help Rolling Stone appeal

May 30th, 2014 · No Comments

The KISS cover on the latest Rolling Stone helps us pitch the magazine to the irregular Rolling Stone shopper, leveraging nostalgia interest in KISS. There are customers who will buy this issue of Rolling Stone because of the cover story but who will not look for it – this is where we have to do our job […]

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Tags: magazines

No bump for the crazy Kim & Kanye wedding?

May 29th, 2014 · No Comments

Has OK! missed an opportunity by not lifting supply of OK! or did only we miss out? We’re out of stock and waiting until Monday for more. While I am no fan of the Kadrashian business, I am happy to make money thanks to them – if I can get stock. 3 likes

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Tags: magazines

Promoting BHG with newspapers

May 29th, 2014 · No Comments

We have the latest Better Homes and Gardens with newspapers today and through the weekend. This is where we will sell more copies than any other location in-store. Placement of BHG next to newspapers is the single most important placement of the title. 1 likes

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Tags: magazines

Harnessing traffic from the major monthlies

May 29th, 2014 · No Comments

We have our two best-selling monthly magazines together to leverage their TV and other promotion. sales in the first week are always the best. This photo shows one of three placements for AWW and BHG. It’s next to our weekly magazines. Side by side they look good. 1 likes

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Tags: magazines

Small everyday items like learner driver books can define our newsagency businesses

May 29th, 2014 · No Comments

Newsagencies are destination shops for learner driver books. We often treat this destination product as a poor cousin, hiding it in the back of the stationery department when, in fact, we ought to treat it as a hero product – something to show off us as carrying. One approach could be the creation of a […]

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Tags: Newsagency opportunities

If the Officeworks approach to advertising frustrates you…

May 29th, 2014 · No Comments

The Checkout on ABC TV tonight has a segment about the Officeworks type of advertising – we’ll beat anyone’s price, the type of advertising I have written about here before.  If the promo I have seen reflects what they air then this should be must-see viewing as it suggests that shoppers pay more as a […]

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Tags: Newsagency management · newsagency marketing

It pays to be connected

May 28th, 2014 · No Comments

I supplier yesterday offered newsagents and other retailers a deal on a limited-stock range. 24 hours later it’s just about sold out. Newsagents who only look at emails every few days or who prefer to receive notices by fax or prefer a call from a rep have missed out. Just as retail is changing rapidly so […]

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Tags: newsagency marketing

Clever approach to advertising

May 28th, 2014 · No Comments

With commercial advertising being out of the reach of many newsagents I thought it worth sharing this cool idea I saw in  Hong Kong at the gift fair – suitcases with sign writing being walked around. I could see this working at local events with family members in uniform pulling the suitcases around. I could […]

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Tags: marketing · newsagency marketing

Newsagent confidence survey highlights challenges

May 28th, 2014 · 7 Comments

Of the76 respondents to my Newsagents Confidence Survey over the weekend, 60% indicated their confidence has decreased this year and 67.11% said the confidence of their customers had decreased this year. Click here to access the full survey results. What I found interesting in the results is that 26.32 of responders are either very confident […]

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Tags: Newsagency management · Newsagency opportunities · Optimism

Stationery News profile

May 28th, 2014 · No Comments

I’m happy with the profile published by Stationery News recently. It accurately reflects my views on stationery and opportunities we have. For me, the key quote is: Newsagents have control over stationery – what they range, how it is displayed, how it is priced and how it is promoted yet they all to often do […]

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Tags: Stationery

7-Eleven pulling out of selling Tatts lottery products

May 27th, 2014 · 11 Comments

Tatts Group has announced that from June 30 7-eleven stores will no longer be selling their products: By mutual agreement, from Monday 30 June 2014, Tatts products will not be available fro purchase from Tatts Quick Outlets which are located in 7-Eleven stores. This change has followed an assessment of the viability of the Tatts […]

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Tags: Lotteries

A fascinating home delivery pitch from a fashion store

May 27th, 2014 · 1 Comment

This photo shows a window display in a Bridge Road Richmond fashion business – promoting home delivery. They’re encouraging you to go online, order clothes and they deliver them. This is a smart, proactive and relevant fashion business. Not only is the home delivery idea very cool, their promotion of it using a simple blackboard placed in the […]

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Tags: Newsagency management

Promoting Adrenalyn World Cup trading cards

May 27th, 2014 · 5 Comments

We’re supporting the Adrenalyn World Cup cards in response to the support in social media of newsagents as the exclusive retailers for the cards. We have the cards at the counter and are tapping into social media activity through our own activity. 1 likes

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Tags: Gifts · Newsagency opportunities

Promoting cards for International Father’s Day

May 27th, 2014 · No Comments

We’re card specialists in newsagencies so it’s natural that we have a range of cards available for International Father’s Day. It is small seasons like this that define us – they show us off as the destination retail businesses for all greeting card occasions. 1 likes

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Tags: Greeting Cards

Weekly magazines looking similar

May 27th, 2014 · 1 Comment

Following up comments here yesterday I thought I’d put up a photo of Woman’s Day and New Idea together. While the yellow mastheads look similar the rest of the respective covers look different. 0 likes

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Tags: magazines

Is warm weather affecting your sales?

May 26th, 2014 · 3 Comments

I was kind of surprised to see the article in The Age reporting  warm weather is affecting sales. While I understand the impact weather has on fashion, I didn’t expect much impact elsewhere, especially not in the newsagency channel. What do others think? 4 likes

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Tags: retail