Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from June 2014

Management and marketing resources for newsagents

June 30th, 2014 · No Comments

On the side of this blog is a list of categories under which I file posts. Marketing and management advice remain the most often searched content. Click here for access to free newsagency marketing tips. Click here for access to free newsagency management tips. 5 likes

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Tags: About us · Blogging · Newsagency management

Sell locally-sourced products and prove your pitch to the local community

June 30th, 2014 · No Comments

If we are to promote a shop local pitch to our local communities we need to source locally made and locally connected products. This week I will draw attention to several local suppliers newsagents could consider. Stocking products from these and similarly local suppliers adds credibility to our shop local pitch. To me, local products […]

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Tags: Ethics · Newsagency management · Newsagency opportunities · Small Business · Social responsibility

Promotion drives sales of address books

June 30th, 2014 · No Comments

Our address book sales are up from $61.95 for the first three weeks of June 2013 to $340.22 in the first three weeks of June 2014. This 449% increase in address book revenue has been driven by a small in-store promotion of our address book range – proving the value of promoting smaller profit offerings […]

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Tags: Stationery

Best practice display of kids magazines

June 30th, 2014 · No Comments

Small format kids magazines like K-Zone, D-Mag and Total Girl need to be displays with the fill magazine on show. This is especially true at school holidays time when we have more kids in our newsagencies. The gifts bagged with the magazines are more easily seen if the titles are on full cover display and […]

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Tags: magazines

Anyone receive the mini Cleo?

June 29th, 2014 · 7 Comments

I saw this mini Cleo placed with the fill-size edition in a Coles this morning. Any newsagents received it? I didn’t – but not sure if I’d want it. 1 likes

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Tags: magazines

Sunday newsagency marketing tip: how to make the most of school holidays

June 29th, 2014 · No Comments

School holidays present an excellent opportunity for all retailers including newsagents. They bring out shoppers we might not often see and shoppers who are usually open to purchasing items they might not consider outside school holiday times. School holidays present us with excellent commercial opportunities regardless of our newsagency location and situation. Here are my […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: stand up for yourself

June 29th, 2014 · No Comments

Every day I hear stories from newsagents about them being told what to do in their business by people outside their business. They are usually being told to do something they do not agree with, do not want to do or will not improve the financial return they achieve from their business. Landlords, suppliers, advisors and […]

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Tags: Management tip · Newsagency management

Your Knitting & Crochet Collection title sells out

June 29th, 2014 · 5 Comments

Thankfully, we are getting more stock of the Better Homes and Gardens branded Your Knitting & Crochet Collection Monday as we sold out Saturday. A couple walking past the newsagency on their away out of the centre noticed the poster and went in and picked up a copy. I saw this happen myself … it was another […]

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Tags: magazines

There goes the masthead of The Weekend Australian newspaper

June 28th, 2014 · 2 Comments

There was a time when newspapers valued their mastheads. Not any more apparently. They prefer to cover them with ads that end up as litter when readers rip them off while walking out of the shop. Shame on those responsible at The Weekend Australian. 6 likes

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Tags: Uncategorized

Double standards from Bauer on approving direct supply?

June 28th, 2014 · 1 Comment

The Bauer requirement to prove a minimum sales volume in order to get a direct account does not appear to apply to all with one new account reportedly being approved by Bauer in a town already served with plenty of newsagents and in a small centre that has a challenged retail business track record. The history of […]

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Tags: magazine distribution · magazines

Great to see a small business fight the supermarket duopoly

June 28th, 2014 · 2 Comments

Check out the photo of a sign in front of a local butcher a friend posted on Facebook yesterday. I love the direct and feisty words of this butcher who is making a plea for locals to support their small business and not the big supermarket. With tougher competition from the supermarket dopily newsagents could […]

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Tags: Newsagency challenges · Newsagency opportunities · Small Business · Social responsibility

Coles out of date with magazines

June 28th, 2014 · 1 Comment

The issue of Australian Women’s Weekly on display in my local Coles supermarket is the old issue.  other they did not get their stock or they have not yet put out the new issue. Either way it presents an opportunity for the nearby newsagent. If it was me I’d be happy about this. Wins like this are […]

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Tags: magazines

IT Girl Loom band magazine late to the party

June 28th, 2014 · 5 Comments

The It Girl Loom band magazine is months too late to connect with the rapidly fading Loom band craze. Many of us were in this space last year and are now out with the market more than saturated. Also, we were making 50% and 69% GP and not the 25% we get on magazines. I […]

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Tags: magazine distribution · magazines

Too many copies of restored Cars

June 28th, 2014 · 3 Comments

Our supply of Retsored Cars Australia was increased without any justification in the sales data. While I like this Aussie magazine and want to support them, the publisher needs to ensure newsagents do not face an increase in supply without any justification in the sales data. Ugh! 2 likes

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Tags: Magazine oversupply · magazines · Ugh!

Newspaper cover-up on page one

June 28th, 2014 · No Comments

The Herald Sun today has an ad stuck on the photo of a page one story. Newsagents: never let a newspaper publisher representative tell you where to put your papers or where to place the posters given their own disregard for their own product. Shame on them treating editorial content in this way. 3 likes

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Tags: newspaper masthead desecration

News Corp deal makes Coles look cheap and newsagencies look expensive

June 27th, 2014 · 25 Comments

News Corp’s Inside Out magazine is on sale at Coles for $6.00, $2.20 less than the price in newsagencies and other retail outlets. How is it that this News Corp. title can be sold to shoppers at Coles for less than newsagents pay for it? Why would newsagents not early return all Inside Out stock right away […]

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Tags: Ethics · magazine distribution · magazines · Newsagency challenges

Relegating The Age to a lower shelf

June 27th, 2014 · 3 Comments

We have moved The Age down from our main newspaper shelf on weekdays given the low sales volume. Sales are not paying for the space. We have filled the space with popular magazine titles that we think will interest newspaper shoppers. The magazine mix will change over time based on what we think will work […]

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Tags: Newspapers

Moving AWW cover of Turia Pitt covered

June 27th, 2014 · No Comments

The impact of the moving cover shot on The Australian Women’s Weekly featuring ultra marathon runner Turia Pitt is diluted with the placement of a free Chocolate cookbook covering almost half the cover. The stuck on chocolate cookbook plus the Priceline catalogue on the back page make this a messy issue to display when customers browse the […]

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Tags: magazines

Network overloads PlayStation Australia magazine

June 27th, 2014 · 3 Comments

We can’t work out why Network Services would increase our supply of PlayStation Australia when we have not been selling out. There is nothing in this issue to justify the increase. All we can put it down to is that Network has spare stock they need to send out in order to charge the publisher distribution […]

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Tags: Magazine oversupply · magazines

Cigarette management a key factor in newsagency employee theft

June 26th, 2014 · No Comments

How cigarette stock is managed in a newsagency provides an excellent indication of the employee theft risk. If a business does not track all movements of cigarette stock it is more likely to be victim of employee theft. I choose cigarettes because tracking all stock movements is easy and because cigarettes are often stolen by employees […]

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Tags: Newsagency management · theft

Where it goes newsagency profit flyer updated

June 26th, 2014 · No Comments

I have updated the flyer I published here last year that was designed to help advise newsagent employees where the profit made in the business goes. The updates improve clarity of the message.  Click here to download the document in Microsoft Word format. Feel free to change it as appropriate to your needs. By informing employees of […]

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Tags: Newsagency management

American shopping malls a dying breed

June 26th, 2014 · 6 Comments

More and more reports are coming out of the US about shopping malls that are closing and being abandoned. What’s interesting is that it’s mall based shopping that is challenged and not shopping itself. The New Yorker has an interesting report quoting Rick Caruso, CEO of the company with malls delivering best-practice per square metre […]

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Tags: retail · retail leases

The thoughtful magazine thief

June 25th, 2014 · No Comments

A newsagent colleague is thankful to the person who stole a crossword magazine but removed and left the cover for returns processing. Nice. 21 likes

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Tags: theft

The world cup of beer

June 25th, 2014 · 1 Comment

In a supermarket a few days ago I saw this World Cup themed display promoting beer. Whereas other retailers had displays of soccer balls and players, this retailers was focussed on the competition through products they sell. Very clever. The display is also interesting because it adheres to the basics of good visual merchandising: pyramid […]

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Tags: visual merchandising

The unexpected gets noticed in retail

June 25th, 2014 · No Comments

In a large book and clothing shop a couple of days ago I noticed a structural column in the middle of the shop that would otherwise be an eyesore was host to a beautiful garden with live plants shoppers were encouraged to touch. Here, deep in the shopping mall and in the middle of a large […]

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Tags: visual merchandising