Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from August 2014

Sunday newsagency marketing tip: look for yourself

August 31st, 2014 · No Comments

When next at your shop, use Google on your phone and search for a popular product you sell: a magazine title, a stationery item, maybe a service you provide. Next, from home or the shop, use Google on your computer and do a similar search but add the suburb or town where your shop is located. […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: train your staff to play

August 31st, 2014 · No Comments

Smart retail today is all about interacting with your products, showing them off on the shop floor so that shoppers can imagine them playing with or using the products. This is especially true with toys, puzzles, magic tricks and kinetic sand. The more you play the more you will sell. I know from my own […]

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Tags: Management tip · Newsagency management

Promoting newspapers at the front of the newsagency

August 31st, 2014 · No Comments

We are leveraging another provocative poster and front page for The Saturday Paper with this placement at the front of the newsagency today – facing into the mall. We are also using the opportunity to promote the Herald Sun, Better Homes and Gardens, Feast and part 1 of How Your Body Works – all popular […]

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Tags: Newspapers

Fairfax misses opportunity to connect with retail newsagents

August 30th, 2014 · 25 Comments

If Fairfax wants to increase over the counter sales of newspapers they need to develop a better relationship with retail newsagents. Yesterday, they published a list of newsagents offering a deal for the Good Food Guide and The Age bundled together. From what I can tell these are newsagents who also deliver the newspaper. I […]

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Tags: Newspapers · Ugh!

Newsagent magazine supply standards

August 30th, 2014 · 7 Comments

In February 2005 I spoke at a breakfast meeting of magazine publishers in Sydney and presented a suggested list of magazine key performance indicators. In cleaning up yesterday I found the list and thought I’d publish it here for comment. Scale out to reflect title performance in that outlet with proposed supply to be no more […]

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Tags: magazine distribution · magazines

Tactical placement to drive magazine sales

August 30th, 2014 · No Comments

Here’s an example of how tactical placement of a magazine display unit can work. We placed this unit with magazines from Pacific Magazines at the end of the aisle – so everyone walking out of our magazine aisle sees the stand. The stand is more noticeable in person than it looks in the photo. It’s […]

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Tags: magazines

Where are the magazine publishers?

August 29th, 2014 · 2 Comments

I published a post yesterday inviting magazine publishers to speak with newsagents here about damaging early returns. It would be good to see more publishers join in – or are early returns not an issue? 5 likes

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges

Where do you place magazine labels?

August 29th, 2014 · 5 Comments

I have shot some training videos for people working in newsXpress newsagencies this week. Each is two or three minutes and on a single topic. Here is the three and a half minute video on magazine label placement that I thought might interest readers here: Getting stuff like this is vital for us to be seen […]

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Tags: magazines · Management tip

Melbourne Airport is a rip off when it comes to parking

August 29th, 2014 · 4 Comments

Please excuse this off-topic rant. I parked at Melbourne Airport for 24 hours and five minutes and was charged for two days. Yes, that’s what the published fee schedule says and yes I knew it. That does’t make it fair. Their long term car park was full. It took ten minutes to find a park […]

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Tags: Ethics · Social responsibility

Wizard of Oz Itty Bittys popular

August 29th, 2014 · No Comments

We have had the Wizard of Oz themed Itty Bittys from Hallmark for a day and already they are a hit. Yesterday I saw it myself – a customer in love with the Tin Man. You know when a customer calls out the brand or the movie that they will most likely purchase the range. […]

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Tags: newsagency marketing · Plush

Yes, there is a magazine called Chicks Smashing Grunters

August 29th, 2014 · 23 Comments

Chicks Smashing Grunters is a new magazine title being distributed by IPS. Thankfully, we did not receive this title. I know one newsagent who received fifty copies yesterday. They think they will sell all if not most. Extraordinary. The title itself sounds wrong. Yes, we are not our customers. 8 likes

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Tags: Ethics · magazine distribution · magazines · Social responsibility

Discounting Shop Til You Drop

August 29th, 2014 · No Comments

Newsagents have another discount magazine pack from Bauer. This time it’s the challenged Shop Til You Drop and a mini version of Cleo for $7.95. In addition to training customers about title price, there is the space challenge – needing to find two extra pockets in a full rack for this ‘new’ pack. Supermarkets are not […]

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Tags: magazines

How Your Body Works – again

August 29th, 2014 · No Comments

Newsagents have been sent the launch part of the How Your Body Works partwork. It’s a re-launch actually – of a successful partwork from a few years back. It’s coming out a bit late with Father’s Day in full swing then Halloween and then Christmas. Space is tight and will only get tighter. We have […]

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Tags: partworks

Inviting magazine publishers to speak up about ignorant early return behaviour

August 28th, 2014 · 40 Comments

I had a discussion with Terry Thelwell of Lovatts at the NANA Newsagent of the Year Awards in Sydney last week about the poor behaviour of some newsagents in early returning magazines. Terry and I have discussed this often and the data Lovatts has of newsagents early returning to a point where they have considerably less on […]

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Tags: magazine distribution · Magazine oversupply · magazines

Credit Suisse on Tatts

August 28th, 2014 · No Comments

Click here to read research issued August 21 into Tatts Group. Of most interest to newsagents will be the continued push by Tatts for lotteries sales online (page 3). Credit Suisse expects the online penetration to reach 15% by FY18. There is also the comment about a new Tatts website launch next year that is expected […]

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Tags: Lotteries

Fairfax mistake costs newsagents

August 28th, 2014 · No Comments

Newsagents have received advice from Fairfax owned IPS that they have been incorrectly billing for Trader Tag magazine since August 2012, giving newsagents considerable more commission than should have been the case. Without consultation or consideration Fairfax clawed back the commission. The Fairfax handling of the matter has frustrated many newsagents and created difficulties for some. […]

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Tags: Ethics · Newsagency management · Newspapers

Tomorrow’s news today at Coles Express Goondiwindi

August 28th, 2014 · 15 Comments

Here is the display of magazines at Coles Express in Goondiwindi. The photo was taken yesterday morning. Some of the titles in the photo were due to go on sale today. The local newsagent received their stock early but did not put it out, respecting the contract. Coles, apparently, lives by a different set of […]

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Tags: Ethics · magazines · Ugh!

Coles Goondiwindi breaches magazine on-sale obligations

August 27th, 2014 · 8 Comments

The issue of The Australian Women’s Weekly due on sale tomorrow is already being sold at Coles Express Goondwindi this morning. If a newsagent did this they would be failed for selling a title before the on-sale. It’s frustrating that Coles appears to be getting away with this. UPDATE: still on display at 4:15pm today – […]

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Tags: Competition · magazines

Newsagents are responsible for business collapses and closures

August 27th, 2014 · 3 Comments

In Launceston Monday night I noticed that Quadrant News & Cards had closed. The empty shop with a For Lease sign is a sad sight. It is easy to see this as a sign of the times, the decaying Aussie newsagency. But that would be wrong. Quadrant News & Cards closed due to poor management. Plain […]

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Tags: Newsagency management

Another local business closed temporarily

August 27th, 2014 · 1 Comment

Further to my post yesterday and a last week about I saw another shop closed on Monday night in Launceston. While I don’t know the circumstances, any shop closing for an extended period gives customers a message about priorities. It encourages them to shop elsewhere. I am seeing closures such as this in small gift shops and toy […]

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Tags: Customer Service · Newsagency management

I like this newspaper stand

August 27th, 2014 · No Comments

I like this newspaper stand being used at the Virgin terminal at Melbourne airport. It’s small footprint and strength are ideas for tactical placement in a newsagency – in different locations every few days chasing impulse purchases. While designed to make The Australian the hero, it supports more titles in a three local paper town like […]

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Tags: Newspapers

Brilliant window display in Launceston

August 27th, 2014 · 1 Comment

Check out the terrific window display at Birchalls in downtown Launceston. It speaks to range, fun and service. Jigsaw shoppers would feel they could find whatever they want. It’s an excellent example of how to use your window to attract shoppers. 5 likes

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Tags: visual merchandising

Free EFTPOS as a marketing pitch

August 26th, 2014 · 3 Comments

I love this sign at Coffee Republic in Launcestion, Tasmania. While other coffee shops have a minima  spend for cards and some have a fee for EFTPOS, they have gone the other way, showing off a point of difference and giving customers another reason to love them. Based on their pricing I’d say they are funding […]

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Tags: Customer Service

Would you close for a family wedding?

August 26th, 2014 · 7 Comments

Further to my post ten days ago about a business closing to give the owner a break, I noticed at the weekend a cafe with this sign in the window. The cafe was closed for the wedding of the owner’s daughter. On reflection, small independent retailer businesses should not close for a holiday or to […]

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Tags: Management tip · Newsagency management · Social responsibility

Promoting Rolling Stone off-location

August 26th, 2014 · No Comments

We have been promoting the latest Rolling Stone magazine with magazines that we think are likely to be purchased by fans of Lana Del Ray. Placing a title like this issue of Rolling Stone off-location based on the cover works in driving incremental sales. Try it. 3 likes

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Tags: magazines