Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from November 2014

Sunday newsagency management tip: How to quit stock in your newsagency

November 30th, 2014 · No Comments

If you ever wonder about how to quit stock that is not moving in your newsagency, follow what the majors do. They take it off the usual shelving, stack it without car on temporary shelving in a high traffic location and they price it to sell. The photo is of a discount placement in a […]

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Tags: Management tip · Newsagency challenges · Newsagency management · Newsagency opportunities

Sunday newsagency marketing tip: setup a photo gallery

November 30th, 2014 · No Comments

In a quiet part of your business setup a photo gallery or wall for displaying photos submitted by customers. Give the area fancy name related to the photos. For example: [town name] SURPRISE CHRISTMAS PHOTO ART. In this example, create a small flyer now and hand it out to customers asking them to take photos […]

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Tags: marketing · marketing tip · newsagency marketing

Promoting The Saturday Paper

November 29th, 2014 · 1 Comment

This photo shows how the newsagency at Sydney International Airport has The Saturday Paper positioned today. Seeing it stacked high between The Sydney Morning Herald and AFR Weekend would warm the hearts of the folks who launched it this year. 7 likes

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Tags: Newspapers

Terrific ads from Fairfax promoting newspapers

November 29th, 2014 · No Comments

I like the ad campaign from Fairfax promoting their newspapers and featuring some of their best journalists and writers. This photo shows a digital ad at a Sydney airport newsagency. I have also seen the cinema, billboard and their TV ads in this series. I like the campaign as it promotes a key point of difference […]

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Tags: Newspapers

Disappointing Daily Telegraph cover-up

November 29th, 2014 · No Comments

A terrific cover tribute to Phillip Hughes on the front page of The Daily Telegraph today is partially obscured by an ad for Hello Fresh. Given the interest in this story it would have been good to see the front page not obscured in this way. 7 likes

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Tags: newspaper masthead desecration

Oops! Lord becomes Lard in a spelling or font failure

November 29th, 2014 · 2 Comments

We did a double-take when we read the inscription on this religious Christmas ornament. Was unto really written as unta, born really barn and Lord really Lard? Everyone we have shown the ornament agrees, each o in the text is an a. They they say leave it out on display and see what happens. So that’s what we […]

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Tags: Newsagency management

Amazing Frozen sales drive newsagency traffic and revenue

November 29th, 2014 · No Comments

We have Frozen products from five suppliers. While everything is selling well and we’ll sell out, the Hallmark sound cards with the Let It Go song from the movie is the hero product. We have ordered more stock and are certain to order more again next week. Frozen is the licence of 2014 and having […]

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Tags: Greeting Cards · Newsagency management

Using your customer display to educate newsagency shoppers and drive engagement

November 29th, 2014 · No Comments

We make thoughtful use of our customer displays connected to our POS software, carefully selecting what we show and when. Sometimes displays appear based on products purchased while other times we promote opportunities unique to us. One effective promotion for us this one supporting discount vouchers. Other than the over the counter pitch, this ad on the […]

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Tags: marketing · newsagency marketing

Christmas cards selling well and early

November 29th, 2014 · 1 Comment

We are seeing good early Christmas card sales from our placement of cardboard units on the lease line at the front of the shop. We are using the interactive and premium cards to attract shoppers as they are seen as a point of difference to the usual. The stands are not moved in an out […]

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Tags: Greeting Cards

Thanks Kara’s Aunty

November 28th, 2014 · No Comments

Twitter can be inspiring sometimes. Check out the tweet I just found from @KarasAunty: Time we boycotted ALL chain supermarkets & reclaimed our High Streets. Local newsagents have emerged as the real stars 2day. #TheNational. Great stuff. The more newsagents on Twitter and engaging in relevant local community discussion the higher the profile for our channel. 5 […]

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Tags: marketing · newsagency marketing · Social Media

If you are selling kinetic sand

November 28th, 2014 · 5 Comments

On The Living Room tonight on Network Ten Kinetic Sand is featured as a Christmas gift. If you sell this product make sure you have it out in a good location – to make the most of the publicity. While the majors are now onto this product, our channel still has an opportunity here. We […]

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Tags: Newsagency opportunities

NSW Lotteries writes to newsagents

November 28th, 2014 · 7 Comments

Click here to see the letter NSW Lotteries (Tatts) send newsagents. It includes this paragraph relating to product distribution: Distribution of lottery products  In terms of concerns about product distribution via supermarkets, Tatts Lotteries has been consistently open and transparent about the fact that a trial commenced in July 2013 selling lotto products in selected convenience […]

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Tags: Lotteries

Customer covers challenging cover of Monster Children

November 28th, 2014 · 3 Comments

A customer has been covering Monster Children magazine. I wasn’t aware of this until yesterday and had not seen the cover. It’s confronting. I showed it around the office and everyone asked why there had not been media coverage. While I find this cover challenging I still think it’s a terrific magazine. 2 likes

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Tags: magazines

Are your One Direction 2015 calendars out?

November 28th, 2014 · No Comments

With One Direction in Australia and on local TV here it’s a good time to get their 2015 calendar out for people who will purchase it for loved-ones at Christmas. Many of our calendar purchases are not destination purchases – tactical placement pays! 4 likes

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Tags: Calendars · Opportunistic retail · Tactical display

RACV promoting newsagents

November 28th, 2014 · No Comments

It’s terrific seeing the RACV promoting newsagents as the go to retailers for Best Cars. Their promotion of our channel is welcome. Well done RACV! 5 likes

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Tags: magazines

Terrific product for newsagents in cattle country

November 27th, 2014 · 8 Comments

This is a product tip I heard about from Peter at newsXpress Emerald.  The Drover by photographer Al Mabin is a wonderful photography book documenting a 2,000km cattle run of 18,000 head of cattle through two states. It’s selling exceptionally well at newsXpress Emerald and could sell well in other cattle country areas. Here are reasons for […]

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Tags: Book retailing

Pie Face a timely reminder about the importance of a healthy core

November 27th, 2014 · No Comments

The appointment of Administrators to the Pie Face retail chain is disappointing for a high-profile Aussie retail start up. It’s never good reading about a retail group in such trouble. News reports this week have gone into some detail about challenges for the business that led to the owners bringing in the Administrators. The stories […]

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Tags: Newsagency challenges · Newsagency management · Newsagency opportunities · retail

Newslink promoting crosswords throughout

November 27th, 2014 · No Comments

Check out how Newslink in Brisbane airport is promoting crossword titles above magazine pockets. They had these located throughout the magazine department – promoting crossword titles to just about every magazine shopper. It’s an interesting approach – something newsagents could try. 2 likes

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Tags: crosswords

Terrific promotion by The Courier Mail

November 27th, 2014 · No Comments

The large electronic billboard out the front of the Brisbane News Corp. offices yesterday was proudly promoting The Courier Mail in a series of digital ads. While I’d like to have seen more promotion of print and newsagents, promoting the masthead on a corner with tons of traffic is good to see. 2 likes

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Tags: Newspapers

Placement challenges when you have an extra title

November 26th, 2014 · No Comments

This photo shows how one newsagent has placed the Yours / Woman’s Day discount bundle from Bauer. You can’t see the Yours masthead. Only the discount pitch is clear but that covers the magazine in the next pocket above. Maybe I am missing something – I don’t see how these discount bags work in newsagencies […]

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Tags: Bagged magazines · magazines

The ANF advertises Officeworks on its website?

November 26th, 2014 · 25 Comments

This image (click on it for a larger version) is a screen cap from the ANF website yesterday. It shows the last paragraphs of a news story about a newsagency on the ANF website. Immediately after the story is an ad promoting ink and toner at Officeworks. The image was sent to me by a newsagent. […]

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Tags: Newsagency management · Newsagent representation

News the loss leader to music?

November 26th, 2014 · No Comments

I received this offer by email from Fairfax yesterday for The Age: $3.50 a week for digital access for six months. The bulk of the email was about the music offer: a free album to download every week of the six months. The value proposition is pitched in therms of music and not news. I […]

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Tags: Media disruption · Newspapers

Loving graduation season

November 26th, 2014 · No Comments

The end of calendar year graduation season is the most successful for us. We sell more gifts and cards now than for the university season early in the new year. In the last week we’ve sold plenty of plush, cards and other gifts – up on last year. The key is having everything together to […]

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Tags: Gifts

Is WWE Kids something we would want our kids to read

November 26th, 2014 · No Comments

I am concerned that UFC, wrestling and similar programs educate kids to be violent. These shows glamorise it in an unhealthy way in my view. However, just as it’s not my place to determine what people can watch on TV, it is not my place to restrict what magazines they purchase. That said, I was […]

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Tags: magazines

The Morning Bulletin: a good local newspaper

November 26th, 2014 · No Comments

I was on Rockhampton yesterday and got to sample The Morning Bulletin, the local daily newspaper. If yesterday’s issue reflects their usual approach, The Morning Bulletin is a good local paper offering better coverage of local stories than we see in capital city suburbs. it had  a cover news story rather than political agenda setting. I’m glad I got to […]

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Tags: Newspapers