Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from January 2015

Interesting comments on today’s newspapers

January 31st, 2015 · 2 Comments

A couple of customers commented on front page newspaper coverage of the news today – that the two major dailies did not cover the situation re the Prime Minister’s grip on power.  One commented The Saturday Paper looked like the better paper for this story – and they purchased it. When the papers are stacked up as […]

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Tags: Newspapers

Great opportunity in Melbourne this weekend for newsagents

January 31st, 2015 · No Comments

The first Gift Fair of the year is open today in Melbourne and runs through to Tuesday. While not the biggest fair of the year, there is an excellent range of suppliers with products which will be new for newsagents. If you’re in Melbourne I encourage you to visit this trade show. 2 likes

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Tags: Gifts

Magazine distribution change opportunity draws blog traffic

January 31st, 2015 · 2 Comments

The opportunity for newsagents to have a say on a change to magazine distribution has driven a 30% increase in traffic to this blog since Thursday. Some the the 400 extra visitors a day will be checking in to see what newsagents think about the opportunity. I know from calls that plenty of publishers are […]

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Tags: Blogging · magazine distribution · Magazine oversupply · Newsagency challenges · Newsagency management

Bauer and Coles offers magazines at half price

January 30th, 2015 · 15 Comments

Coles is offering ZOO, OK!, Woman’s Day & NW for half price with any fuel purchase. These are all Bauer Media titles. The promotion is in the Coles Express catalogue. This is Coles and Bauer Media banding driving sales for Coles and potentially reducing traffic flow of the newsagency channel. Thanks for that Bauer. While […]

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Tags: Ethics · magazines · Newsagency challenges · Newsagency management

NSW Government / Tatts Group sign MOU – risks newsagents thinking it’s business as usual when it’s not

January 29th, 2015 · 35 Comments

The NSW State Government and the Tatts Group have announced today the signing of an MOU in relation to distribution of lottery products for the next few years. As the SMH reports, the key points are between now and early 2018: No major supermarkets to sell lottery products. Fuel outlet expansion to proceed is Tatts chooses. […]

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Tags: Lotteries · Newsagency management · newsagency of the future

Newsagents: have your say about a possible fresh approach to magazine distribution

January 29th, 2015 · 58 Comments

I have been talking with a senior magazine distribution executive on behalf of newsagents on a possible change to their model and write today to open the topic for discussion by newsagents. But first, here is one question for you: If you were given the control you want over magazines you receive, would you use it, […]

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Tags: magazine distribution · Magazine oversupply · magazines

We ignore the Chinese New Year opportunity

January 29th, 2015 · No Comments

In China, Chinese New Year is a far bigger season in retail than Christmas. Every retailer engages with the season in one way or another. Clothing shops serve the tradition of people having all new clothes for the first day of the year. Food shops have wonderful hampers for the feasts that are traditional. Card […]

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Tags: Gifts

The scratchie greeting card

January 29th, 2015 · No Comments

I have seen scratchie greeting cards before. This one caught my eye because of the style and quality. It is a higher end card appealing to a more discerning shopper. I am not sure if this range is in Australia. If it was I’d like to have it as it appeals to a shopper not […]

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Tags: Greeting Cards

Brilliant greeting card

January 29th, 2015 · No Comments

This greeting card offering congratulation to the recipient on reaching an achievement is one of the best cards I have ever seen. When you open it you see three flights of stairs with a character (you) at the top of the largest flight. The imagery is perfect for this type of card. The production of […]

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Tags: Greeting Cards

Officeworks strategy explained

January 28th, 2015 · 6 Comments

The Australian Financial Review today has an excellent piece outlining an overview of the strategy that is driving excellent success for the business. I urge newsagents to read it as it explains why Officeworks cannot be ignored. Officeworks management know what their business is, what it stands for and how to pursue this to their profit. The […]

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Tags: Competition · Stationery

The newsagency gift offer is changing: ignorant suppliers will lose out

January 28th, 2015 · 1 Comment

Gifts in newsagencies can mean many different categories of products – from low price to high end, from simple predictable items like mugs to one-off decorative pieces, from under $20 price points to $500 and more. The gift category is one which suppliers ought not make an assumption about. This is on my mind today […]

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Tags: Gifts · Newsagency opportunities

What a waste of energy sending out this unwanted cookbook

January 28th, 2015 · No Comments

We early returned  Eating Well from Bauer Media as we have access to equally appealing cookbooks at 50% margin and more. The supply of the unwanted low-margin title is a good example of the waste in our channel. I suspect we are not alone in early returning the title. The cover price would have newsagents […]

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Tags: magazine distribution · Magazine oversupply · magazines

How Starbucks connects locally

January 27th, 2015 · No Comments

Here is how one of many Starbucks locations in busy Guangzhou (pop. 20m) shows its neighbourhood connection. It shows them thinking about the local area and supporting local activities. I see this local community connection / support in many businesses in China. What I like about the Starbucks approach is that it feels like something […]

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Tags: newsagency marketing

How Starbucks makes it personal

January 27th, 2015 · 2 Comments

The photo shows the sign at the counter of a Starbucks I visited on the weekend. It has a photo of the barista, their name and tells me a bit about them, making the experience feel more personal than one might expect from a worldwide chain like Starbucks. While we could argue that we should […]

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Tags: Customer Service

Inspiring shoppers

January 27th, 2015 · No Comments

Check out the sign I saw outside a shop in China on Sunday. It’s a simple feel-good message that pitches the business about being more than only selling products. Connecting with shoppers using a blackboard like this out the front of the shop is a good way to show that you are more than the […]

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Tags: Optimism

7-Eleven Australia Post lockers challenge newsagents on parcels

January 27th, 2015 · 7 Comments

I got my first look at Australia Post package pickup lockers a few days ago – at a 7-Eleven store. Located at the front of the business, facing the fuel pumps and the street, the lockers are noticeable. The branding achieved by Australia Post in a 7-Eleven location is extraordinary. The apparent strong partnership between […]

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Tags: Australia Post · Newsagency challenges · Newsagency management · newsagency of the future · Optimism

Woolworths adjusts magazine placement?

January 27th, 2015 · No Comments

A Woolworths I visit regularly has changed magazine segment placement within the department. Weeklies are now in the middle of their magazine wall rather than at the right hand end. this is an interesting move. It’s making me wonder if we try something similar. Right now we have weeklies at the entrance to our main […]

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Tags: magazines

If your newsagency is open this Australia Day…

January 26th, 2015 · 1 Comment

If you are open and trading today, maybe connect with the day with one or more of these ideas: Offer free beers. Maybe spend $20.00 and get a stubby. Or do beer tastings. While there will be local regulatory issues, you could fly under the radar. Play Aussie music in-store. Dress like you’re at the beach. […]

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Tags: marketing

Happy Australia Day newsagents!

January 26th, 2015 · 5 Comments

Today is another of those wasteland days in retail – for those who are open. Shopping centres will be pretty empty as they are every Australia Day. Many newsagents will be working to save the penalty rate cost of labour. It’s a good day for getting to things you have been putting off. If you […]

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Tags: Newsagency management

Sunday newsagency marketing tip: find your voice

January 25th, 2015 · No Comments

Talking with a newsagent last week they mocked social media as irrelevant. If I want to say something to someone I’ll call them or speak to them face to face. While that works for personal communication, social media is used by too many people and relied on too much now to be ignored. Every newsagent […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: know the trends for your business

January 25th, 2015 · No Comments

There is no better indicator for understanding trends in your retail newsagency business than comparing revenue and unit sales performance for a recent period to the same period a year, two years and three years ago. In my own newsagency I undertake this type of comparison every month on a rolling basis – looking at […]

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Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

WH Smith magazine offer

January 24th, 2015 · No Comments

WH Smith in Australia is promoting an offer with Mindfood and their Mindfood Style megabuck discounted to $20 when you purchase both titles. Note the branding on the promotional card placed to the side of the stock. Network wide discipline is the key to other groups offering similar deals. 12 likes

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Tags: magazines

The latest Cleo stands out

January 24th, 2015 · No Comments

Sometimes a magazine cover stands out more than usual, making it the hero of the section. This is the case with the latest issue of Cleo. The cover looks stunning. The green is a break from the usual colours featured on women’s magazines, this is a key reason it stands out. We are leveraging the cover […]

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Tags: magazines

Checking out the Officeworks Back to School catalogue

January 24th, 2015 · 1 Comment

Newsagents doing Back to School should get their hands on an Officeworks BTS catalogue for when they do a post-season review. At 64 pages, the Officeworks catalogue is comprehensive. You read it thinking you’ll find what you need. The design connects with the marketing collateral in-store from the display to the posters to the dump […]

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Tags: art supplies · Book retailing · Management tip · Newsagency challenges · Newsagency management · newsagency of the future · Stationery

How Officeworks wins parents in the Back to School battle

January 24th, 2015 · No Comments

The Growing Minds App offered by Officeworks is a smart piece of their Back to School pitch. The games are what any parent of young kids would want their kids to be playing. Being free makes the App appealing too.  The hook for a return visit to the store is the opportunity to unlock more […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future