Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from March 2015

Here’s why the MPA magazine trial fails

March 31st, 2015 · No Comments

I took this photo yesterday in a regional town at the entrance to a national brand convenience store. They can fit close to 70 titles in their magazine fixture. If you look at the top 70 titles in Australia they would account for probably more than half of all magazine sales. This c-store could, with […]

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Tags: magazine distribution · Magazine oversupply · magazines

Newsagents responding to the ACCC trial

March 31st, 2015 · 5 Comments

Click here to see responses from newsagents to the magazine supply trial the ACCC proposes to authorise. 8 likes

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Tags: magazine distribution · Magazine oversupply

Make it easy for people to complain about your newsagency

March 31st, 2015 · 3 Comments

In this era of social media it is easy for customers to amplify their complaints about a business. Here is a complaint shared with me a few weeks ago about a newsagency with which I have no connection. They contacted me because of this blog and because they felt they had nowhere else to take their […]

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Tags: Newsagency management

Price based marketing is a difficult habit to break

March 31st, 2015 · No Comments

In the main window of a Target stop on the weekend was a large sign promoting that they guarantee the best Easter egg prices in Australia. Attracting shoppers on price only works if this is your thing, if your prices will always be lower and if you keep promoting your low prices. I think promoting […]

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Tags: Newsagency management · newsagency marketing

Using AFL Beanie Kids to drive traffic

March 31st, 2015 · No Comments

We are using floor display unit of the new range of AFL Beanie Kids to drive traffic into the newsagency with this front of store placement of the display unit on the lease line. With the AFL season set to kick off and school holidays under way, the timing of this placement is perfect. 2 […]

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Tags: Gifts · newsagency marketing · Plush

Here’s a reason to support Fuel magazine

March 30th, 2015 · No Comments

Fuel magazine has today told their 5,839 Twitter followers to get the latest issue from a newsagency. Check where you have the magazine and shine a spotlight on it to appreciate their support. 4 likes

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Tags: magazines

Will the Collingwood drug story drive newspaper sales?

March 30th, 2015 · No Comments

Melbourne is abuzz with reports two Collingwood players have tested positive to a performance-enhancing drug. While we’re hoping it will drive newspaper sales tomorrow, it’s providing plenty of opportunities for cheap fun across the counter today. 6 likes

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Tags: Newspapers

ACCC submission in relation to newsagency magazine supply trial

March 30th, 2015 · 23 Comments

The ACCC has proposed to authorise Magazine Publishers Australia to conduct a trial of an alternative magazine supply model. As I wrote here in November, I think the proposed code of conduct changes are ill conceived and will not address the unfairness for newsagents compared to others with whom we compete. Earlier this month I encouraged newsagents to […]

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Tags: Environment · Ethics · magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · Newsagency opportunities · Social responsibility

Proud to sell Quarterly Essay

March 30th, 2015 · No Comments

DEAR LIFE Caring for the Elderly by Karen Hitchcock and published as the latest Quarterly Essay is one of the best essays I have read. It is confronting, moving and thoughtful. It is timely for Australia and its ageing population. I am proud to have this title on sale in my newsagency. 5 likes

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Tags: magazines · Newsagency management · newsagency marketing · Newsagency opportunities

Good to see Cairns Post promoting its print newspaper

March 30th, 2015 · No Comments

In Cairns last night I was thrilled to see News Corp’s Cairns Post proudly promoting that they have sold 6 million copies of the newspaper in the last year. This promotion speaks to locals and tourists about the position of the title in the community. I see plenty of publishers use their offices to promote […]

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Tags: Newspapers

Easter cake decorating works in the newsagency

March 30th, 2015 · No Comments

I love that the folks at the Cake Decorating partworks bring out seasonal themed issues. Their Easter issue is going well for us. We have it with Easter product at the front of the store as well as with cake decorating titles. It’s an easy up-sell. 0 likes

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Tags: magazines · partworks

Sunday newsagency marketing tip: make a brochure

March 29th, 2015 · No Comments

Take an blank piece of A4 paper and sketch out a flyer to promote your business. It’s important you start with blank paper so you really do have to start from scratch. The goal of the flyer has to be to get people into your business who are not regular shoppers with you. I am serious, […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: 30% is the max. you should allow for a category

March 29th, 2015 · 4 Comments

Does your newsagency rely on too much traffic, GP or revenue for a single product category? By too much I mean more than 30%? 30% is a figure I have come up with, based on years of working with newsagents affected by categories which dominate their business falling into decline. Tobacco, magazines and lotteries are […]

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Tags: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

Easter sales strong in the newsagency

March 29th, 2015 · No Comments

Easter is in full swing with excellent sales over the last week. Displays are thinning at the right end of the season. We’re not discounting and don’t plan to until next weekend – if at all. Cards, plush and gifts are all doing well. If I had to tag a hero category it would be […]

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Tags: marketing

What is the best thing you can do in your newsagency today to show that newsagencies are good businesses to buy?

March 28th, 2015 · No Comments

Newsagents want people to be interested in purchasing their businesses. You cannot make people be interested by telling them to do be. The best way to make people interested in newsagencies is to make them appealing. The best way to make your newsagency appealing is make every day your pay day. The appeal of businesses […]

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Tags: Management tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Fairfax duds newsagents with Financial Review price rise

March 28th, 2015 · 16 Comments

Fairfax has announced the cover price of the Australian Financial Review increases 8.5% from Tuesday April 7 yet the gross profit increase permitted by Fairfax to retail newsagents is only 2.5%. Fairfax is double dipping. They are increasing the cover price and reducing the margin permitted. This is an appalling move by Fairfax against small business newsagents. […]

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Tags: Ethics · Newspapers · Social responsibility

Packaging to make a product more appealing

March 28th, 2015 · No Comments

Passionfruit on a shelf sells on the basis we think it will taste like. The passionfruit in the photo sells on the basis of how it looks. The retailer i this instance has taken us into the product, appealing to passionfruit lovers. I went to the supermarket to purchase something else and stopped to notice […]

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Tags: marketing · Newsagency management

Sweet magazine supports newsagents!

March 28th, 2015 · 3 Comments

The folks at Sweet magazine promoted newsagents on Twitter with a terrific tweet promoting their magazine as available it local newsagencies. I love their call: Support two small Australian businesses. This is a message we can identify with. We need to support magazine publishers who actively support our channel as their support shines a light […]

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Tags: magazines

Weekend penalty rates deal in South Australia does little for addressing the problem

March 27th, 2015 · 4 Comments

The weekend penalty rate deal between union and government in South Australia announced this week does not appear to be as good as pitched in my view. At its heart, the deal shifts labour costs from penalty rates to the base, thereby not reducing the cost of labour to a business. Further, the deal is […]

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Tags: Newsagency management

Why a newsagency is a good business to buy #5

March 27th, 2015 · No Comments

This week I am going to publish a different reason each day on why a newsagency is a good business to buy – in no particular order. #5 you are trusted by the community Ask anyone on the street to rank retail businesses they trust and I bet newsagencies rank high on the list. People trust […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities

Differentiating yourself in a competitive situation

March 27th, 2015 · No Comments

In Auckland Monday at Beresford Square I could choose to get a sandwich and coffee from six outlets, all within a minute of each other. I chose The Station because of the single difference on their sign over the others – good tunes. All the outlets promoted good food and good coffee. The good tunes […]

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Tags: Competition · Newsagency management · newsagency marketing · Newsagency opportunities

Insight into how publishers promote magazines to advertisers

March 27th, 2015 · No Comments

My software company received a note from Pacific Magazines recently promoting advertising in Total Girl and K-Zone. The pack was sent to all companies that exhibited at the recent Toy Fair in Melbourne – as I software company had. I like the pitch from Pacific even though it was not relevant to a software company as […]

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Tags: magazines

Understanding our customers through Zayn Malik departure from One Direction

March 26th, 2015 · No Comments

The reaction online to the announcement overnight that Zayn Malik has left boy band One Direction is a lesson in knowing your prospective customers. Younger shoppers are important to the future the newsagency channel and, indeed, all retailers. Attracting them is challenging for our businesses. This is why how the world reacted to the news […]

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Tags: Newsagency management · Newsagency opportunities

Adelaide Advertiser alienates SA newsagents

March 26th, 2015 · 18 Comments

Check out the ad in the Adelaide Advertiser promoting a Crows sticker. What the ad does not say is that it’s available in all newsagents. Promoting Newspower is disrespectful to other SA newsagents – branded and unbranded. Newspower location numbers are down in SA so why News Corp. would hitch this promotion to only that […]

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Tags: Newspapers · Ugh!

Newsagency customers can surprise you

March 26th, 2015 · No Comments

A newsagent who was adamant they could not sell gifts priced above $50.00 is now regularly selling gifts priced at $100.00 and more, much more. After being encouraged to give more expensive gifts a go, they discovered their customers would happily spend more than the limit they had set themselves. Sometimes we hold our businesses back […]

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Tags: Newsagency management