Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from April 2015

How one commentator sees newsagents re lottery push

April 30th, 2015 · 2 Comments

Michael Byrnes posted on Twitter: If newsagents treat selling papers as peripheral or a nuisance then why are we protecting them through lottery franchise? They’ve lost me. While I responded and we engaged in a respectful and useful back and forth about issues surrounding newspapers, what gets me writing about this today is that he […]

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Tags: Newsagency management · newsagency of the future

Magazine week: How to drive repeat magazine sales in the newsagency

April 30th, 2015 · No Comments

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Management tip · Newsagency management · Newsagency opportunities

The newspaper as the loss leader

April 30th, 2015 · 4 Comments

In The West Australian earlier this week I saw this advertisement offering a free copy of the newspaper with a coffee from Muzz Buzz outlets. While this is not the first time I have seen a newspaper offered with coffee or a meal, the ad is reminder of the place of newspapers in the value […]

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Tags: Newspapers

Make the most of K-ZONE in your newsagency

April 30th, 2015 · No Comments

The latest issue of K-ZONE magazine ought to be with all your Avengers product as well as at the counter plus in its usual location. This issue should sell out. The movie opened last weekend and it did huge business. In my own shops, Avengers products are selling very well. This issue of K-ZONE is […]

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Tags: magazines · Newsagency opportunities

World Stationery Day

April 29th, 2015 · 1 Comment

In case you missed it, today is World Stationery Day. I missed it. Typo told me. 2 likes

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Tags: marketing · newsagency marketing

Draft legislation on unfair contracts out for comment

April 29th, 2015 · 1 Comment

I encourage newsagents to read the draft legislation from the Federal Government on unfair contracts. See what the Minister for Small Business has to say here. reading his comments, this legislation could be useful for small newsagencies dealing with magazine contracts. I have not had an opportunity to read this yet. If you do, please […]

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Tags: Ethics · Newsagency challenges · Newsagency management

Magazine week: How to promote magazines outside your newsagency

April 29th, 2015 · 6 Comments

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Management tip · Newsagency management · Newsagency opportunities

How one retail business takes shoplifting seriously

April 29th, 2015 · 1 Comment

This photo shows how my local independent bottle shop tackles shoplifting. There is no beating around the bush here. One newsagent was recently told by the police to take down a photo they had of someone stealing. When the police did say it was okay it was too late. Since the shop where I took the photo […]

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Tags: Customers · Newsagency challenges · Newsagency management · theft

Terrific Dymocks window display

April 29th, 2015 · No Comments

I like the Mother’s Day window display in the Dymocks flagship store on George Street in Sydney. The display incorporates gifts, cards and wrapped boxes. It promotes a diverse range of gifts too from the traditional to the non traditional. What is most appealing, however, is the inclusion of greeting cards in the display. Too […]

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Tags: Gifts · giftwrap · Greeting Cards · marketing · marketing tip · Newsagency management · newsagency marketing

Newsagents are being let down by their associations on magazine supply rule trial

April 28th, 2015 · 4 Comments

I am disappointed in the poor reporting by the ANF of the ACCC conference held Thursday last week to consider issues raised about the proposed trial of new magazine supply rules. The note published does not accurately report what happened. Nor does it accurately inform newsagents about the trial. My view is that the reporting reflects […]

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Tags: Newsagent representation

Mediaweek helps show magazines differently

April 28th, 2015 · No Comments

A feature of the Mediaweek daily email is the display covers of magazines out this week. While not displaying all new issues, the mix is broad enough to provide a view of some titles that may not be on my radar. As I am on the road a lot, this email lets me see a title I […]

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Tags: magazines

Magazine week: How to grow magazine sales in your newsagency

April 28th, 2015 · No Comments

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magaZine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines

Another example of oversupply of small business newsagents by Bauer Media

April 28th, 2015 · 11 Comments

While Bauer Media representatives said to the ACCC last they want to help newsagents with a fairer magazine supply model, back at the office the people reporting to them scaled out HOME ENTERTAINMENT: THE ULTIMATE GUIDE to newsagents. This publication was tagged New for 2014. Seriously, new for 2014. What happened yesterday is that newsagents […]

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Tags: Ethics · magazine distribution · Magazine oversupply · Social responsibility

Shoppers cannot find Woman’s Day magazine

April 28th, 2015 · No Comments

We had a bunch of people yesterday saying they could not find Woman’s Day.  A couple said they did not want to buy Woman magazine. While it is easy to laugh about this, it is a real problem when you obscure the brand as has been done with the latest issue of Woman’s Day. 3 likes

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Tags: magazines

Magazine week: Why magazines matter in a retail newsagency

April 27th, 2015 · 1 Comment

Each day this week I will post about magazines from an overall business perspective in newsagencies. I am doing this because some suppliers think my submission to the ACCC of the proposed trial of new magazine supply rules I made on behalf of newsXpress reflects a move against magazines. Nothing could be further from the truth. I […]

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Tags: magazines · Newsagency management · newsagency of the future

A clever shop window sign can drive traffic

April 27th, 2015 · No Comments

I don’t often stop and notice signs in windows. This sign stopped me. It is funny and clever. The best sign you can have in the window of your shop is one that stops people na gets them looking at your shop. 5 likes

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Tags: marketing · newsagency marketing

Oversupplied The Block magazine

April 27th, 2015 · 2 Comments

A year ago we received 31 copies of The Block magazine and returned 22. This year, taking no notice of our sales data, Bauer supplied us 31 copies again. Last year we promoted the title prominently. This year we are not. We have better use for the same. Saturday, I early returned stock of this […]

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Tags: Ethics · magazine distribution · Magazine oversupply

Promoting Who magazine

April 27th, 2015 · 3 Comments

Even though the Bruce Jenner interview has not aired in Australia, it has received plenty of media coverage and is being discussed considerably online. We have had Who prominently displayed and this has resulted in incremental business for us. It’s not too late for you to do this. 4 likes

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Tags: magazines

Disrespectful ANZAC cover on the Sunday Age

April 26th, 2015 · No Comments

Fairfax trashed a terrific ANZAC themed cover for The Sunday Age only to ruin it with a post-it note ad promoting subscriptions stuck over part of the image. Shame on them for trashing otherwise good ANZAC coverage. The only reason to stick these ads on the paper is to convert shoppers to digital and, possibly, home […]

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Tags: newspaper masthead desecration

Sunday newsagency marketing tip: be clear in your message

April 26th, 2015 · No Comments

Standing in front of your newsagency or at the entrance to the shop, how many messages are you pitching to your customers? Do these messages contradict each other? Are the messages connected in any way? Could your customers be confused? How we dress our shops is one of our most important marketing activities. From product placement […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: when to early return magazines

April 26th, 2015 · 4 Comments

Early returning of magazines is the returning to the distributor of titles prior to their recall date. While you can use your newsagency software to suggest early return numbers the day of receipt of the stock, my advice if space permits is you undertake this activity from the shop floor – giving all stock and […]

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Tags: magazines · Management tip · Newsagency management

Diabetic Living magazine works with newspapers

April 26th, 2015 · No Comments

We have some copies of the latest issue of Diabetic Living placed with newsapapers and it is working. This is a title people will purchase on impulse. I figured next to newspapers makes sense to leverage that opportunity. 0 likes

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Tags: magazines · Tactical display

Zoo ANZAC day failure

April 25th, 2015 · No Comments

Had some comments today about the poor taste of the cover of Zoo magazine. I suspect the couple who complained sought the magazine out specifically to make the complaint. I agreed with them – they were happy with that. 2 likes

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Tags: magazines

ANZAC Day

April 25th, 2015 · No Comments

I am thinking of newsagents touched by war today. While ANZAC Day commemorates a horror, it is also a day for reflection on other battles in pursuit of what we hold dear. I have heard newsagents talk of family loss through war and how this affected the business. I offer this post today as a placement for […]

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Tags: Social responsibility

Avoidable employee theft in newsagencies

April 25th, 2015 · No Comments

I hate hearing about avoidable employee theft in a newsagency. While not all employee theft is avoidable, plenty is. This typically happens in a newsagency where record keeping is not as good as it could be, where all cash brought into the business is not completely balanced against goods sold. Every cent of revenue in a […]

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Tags: Newsagency management · theft