Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from June 2015

This is no way to treat a newspaper headline

June 30th, 2015 · No Comments

5 likes

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Tags: newspaper masthead desecration

News Corp. needs to treat all retail newsagents the same

June 30th, 2015 · 4 Comments

The bundle offer pitched by News Corp. is good in that is offers newsagents something fresh to pitch. Unfortunately, News is not pitching it consistently in the channel as it does not have direct relationships with all retail newsagents through which to track engagement and manage the accounting side. As I expect to see more […]

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Tags: Newspapers

How the tables turn – newsagents become the threat to niche retailers

June 30th, 2015 · 1 Comment

I have been part of a discussion elsewhere over the last few days where a number of independent niche retailers are criticising newsagents for moving onto their turf. Passions have run high in the discussion as the niche retailers and their fans have pilloried newsagents and claimed we don’t have the same care for their customers. There […]

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Tags: Newsagency management · newsagency of the future

An inspiring retail story from a toy shop in New Delhi

June 30th, 2015 · No Comments

3 likes

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Tags: Optimism · retail

Another magazine sent unnecessarily

June 30th, 2015 · 3 Comments

Here is another example from another newsagent documenting the consistent oversupply of Inside magazine by Network Services. There is no sense to this other than Network keeping their trucks full. Right here is why newsagents early return. 3 likes

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Tags: magazine distribution · Magazine oversupply · magazines

How many new magazine titles from Bauer this month?

June 30th, 2015 · No Comments

One newsagent told me yesterday they had received 27 new titles from Bauer Media’s Network Services this month and two reintroduced titles. 27 new titles is nuts. Performance data from the business does not support this expansion. The result is cash, time, space and paper wasted as well as competitive disadvantage for the newsagent and, […]

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Tags: magazine distribution · Magazine oversupply

Fair Work Ombudsman acts on Kennys Cardiology

June 30th, 2015 · No Comments

Inside retail reported on action by the Fair Work Ombudsman against the operators of Kennys Cardiology. The Fair Work Ombudsman has taken the rare step of seeking an injunction restraining a retail operator from underpaying her employees. The move, in the Federal Circuit Court, comes after the agency received further complaints from young, vulnerable workers. […]

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Tags: Newsagency management

Yes, newsagents can sell gifts priced over $20

June 29th, 2015 · 1 Comment

I can’t sell gifts over $20. This is a common comment I hear from newsagents when I talk about the need for us to explore new product category opportunities at price points of $100, $200 and more. In Cairns a week ago a newsagent made the comment at the Newsagency of the Future session. I […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

Bauer increases Homes+ supply for no reason

June 29th, 2015 · No Comments

Here is evidence of more overloading by Bauer. Not one issue of Homes+ has come close to selling out since October 2014 yet they increase supply by 20%. This from the company that says it supports newsagents and wants to help us make more money from magazines. Their actions do not match their words. 6 likes

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Tags: Magazine oversupply

Using Lorde to attract new shoppers

June 29th, 2015 · No Comments

Lorde on the cover of the latest issue of Vogue Australia is an excellent opportunity to promote this title and your newsagency on social media. A boosted post with a photo of the cover and mentioning Lorde in the text will get your business in front of more people. This cover is an excellent opportunity […]

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Tags: magazines · newsagency marketing

Promoting AWW in the newsagency

June 29th, 2015 · No Comments

Here is one of three placements we have for the first week on on-sale of the new Australian Women’s Weekly issue. I mention this to publicly demonstrate our support for the title, to balance my criticism of Bauer for loading with more stock despite a history of average sell through. 0 likes

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Tags: magazines

Promoting the 3D globe partwork

June 29th, 2015 · 9 Comments

While initial supply is only small, we are promoting the launch issue of the 3D globe building partwork – My 3D Globe – as it will sell in school holidays and because we already serve a large number of jigsaw customers. 1 likes

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Tags: partworks

Sunday newsagency marketing tip: invite customer reviews

June 28th, 2015 · No Comments

Leverage the opinions of your customers to shine a light on products you sell. Ask for their reviews of items and place the reviews on your Customer Reviews noticeboard. Your customers could review magazines, cards, gifts – almost anything you sell. In addition to putting the reviews on a noticeboard, post them on Facebook and other […]

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Tags: marketing tip · newsagency marketing

Sunday newsagency management top: your end of financial year to do list

June 28th, 2015 · No Comments

Here is a list of things you need to do this week with the new Financial Year kicking in on July 1: Take a backup at the close of business on June 30. While not all software systems will require this, it is better to be safe. Store the backup off-site. Ensure it is labelled. […]

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Tags: Management tip · Newsagency management · newsagency of the future

Make the most of this Who cover

June 28th, 2015 · No Comments

The James Packer / Mariah Carey romance story in the latest issue of Who magazine is an opportunity to sell the title to people who may not usually consider it for purchase. Check that you have the full cover on show in a location to encourage pulse purchase. We have it is an acrylic in front of […]

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Tags: magazines

Promoting the Tour de France program in the newsagency

June 28th, 2015 · No Comments

Here is how we have been promoting the Official Guide to the Tour de France 2015 in the newsagency. This placement with newspapers is in addition to placement with sports magazines. It’s selling well – responding to impulse purchase opportunities. 2 likes

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Tags: magazines

Bagged Woman’s Day fails to sell

June 28th, 2015 · No Comments

Okay so we tried this bagged Woman’s Day with the out of date Australian Women’s Weekly as we’d sold out of Woman’s Day and no one bought it just as no one buys these bagged magazines yet the continue to come. So frustrating. A waste of time, space and money. What’s worse is Bauer will […]

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Tags: magazines

Sunday Herald Sun covers the news

June 28th, 2015 · No Comments

I am disappointed to see an ad stuck on the front page of the Sunday Herald Sun today, partially obscuring news. So much for news being important. This type of ad leads to litter, covers news and disrespects the masthead in my view. 0 likes

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Tags: newspaper masthead desecration

Would you purchase a corporate Australia Post outlet?

June 27th, 2015 · 4 Comments

With the news yesterday of redundancies at Australia Post and the talk of corporate store closures, I’d be interested to know your thoughts on purchasing a government owned Australia Post retail outlet and merging this with your newsagency. A few years back when I had one directly opposite me at Forest Hill in Victoria and […]

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Tags: Australia Post · Newsagency management · newsagency of the future

Newsagency of the Future on the Gold Coast next week

June 27th, 2015 · No Comments

The next Newsagency of the Future workshop is Wednesday July 1 at 11 am at the Surfers Paradise Marriott. Click here to book. It’s free. As with each workshop, this one is an evolution from the last (in Cairns last Saturday). The content evolves as more insights are gained and more data harvested. The changes […]

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Tags: Newsagency challenges · newsagency of the future · Newsagency opportunities

75% off for The New York Times

June 27th, 2015 · No Comments

I signed up for the free 12 week offer of digital access to The New York Times a few weeks ago. Last night, this offer arrived by email. 75% off home delivery for 12 weeks. They do not filter out people overseas – until you click on the link and it breaks. The 75% off […]

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Tags: Media disruption · newspaper home delivery

Time to promote Tour de France program

June 27th, 2015 · 2 Comments

It’s terrific to see support for newsagents on social media from those behind the official Tour de France guide. This tweet was sent to to 37,300 followers and retweeted to others. I love that they directly call our newsagents. We ought to appreciate this support by actively promoting the title in our businesses. The official Tour de […]

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Tags: magazines · Newsagency opportunities

Good to see Gotch promoting Aussie magazines

June 27th, 2015 · No Comments

It is good to see magazine distributor promoting magazine titles from Aussie publisher Artwear Publications on Twitter and pitching that these titles are available from newsagents: 1 likes

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Tags: magazine distribution · magazines

The things people complain about

June 26th, 2015 · No Comments

I heard a customer gasp in the magazine aisle yesterday. I asked if everything was okay. I don’t want to read about death!, she said. She pointed at the magazine in the photo. It’s a die – for making cards, I said. They shouldn’t use the word die, she said. I’m old, was her last comment. The exchange left […]

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Tags: Newsagency management

Puzzler discounting crossword titles

June 26th, 2015 · No Comments

I noticed small size Puzzler titles discounted to $3 in a Newslink outlet in Melbourne yesterday. The offer is simple: $3 with any other magazine purchase. I suspect the publisher is funding this. If they funded it for me, offering full cover price margin, I’d pitch the promotion too. Unfortunately, publishers tend to not fund […]

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Tags: crosswords