Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from July 2015

Resetting the magazines for the weekend

July 31st, 2015 · No Comments

On a Friday we reset magazine facings to reflect the different shopper we have visiting from Friday afternoon through to Sunday afternoon. In our case they are more interested in fringe and special interest titles. Our changes reflect this, to create a magazine department different to the two Coles supermarkets in the centre. Placing Daphne’s […]

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Tags: magazines

Frustration with IPS

July 31st, 2015 · 6 Comments

I like Forge magazine but I do not like that I get four copies when I only need 2 and that I have to keep it on the shelves longer than viable given the cost of the space it occupies. It is tough and often unprofitable work being a magazine specialist. 6 likes

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Tags: magazine distribution · Magazine oversupply

Is the IBIS report on newsagencies based on flawed Hubbed pitch?

July 31st, 2015 · No Comments

Reading the IBISWorld Industry Report OD5495: Newsagencies in Australia, I am left wondering how wide their research took them since they place considerable emphasis on the Hubbed Connect platform. There are nine references over 29 pages including this from page 11: The Connect model, which is being offered to newsagencies, is anticipated to provide significant growth […]

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Tags: Hubbed · Newsagency challenges · Newsagency management · Newsagent representation

A timely reminder about retail business security

July 31st, 2015 · No Comments

A newsagent in a small town in Victoria was hit with an armed break in earlier this week. The two criminals were clearly looking for cash following the OzLotto jackpot. After trashing this business they went on to several others. Look at the security you have in place for your business and those who work […]

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Tags: Newsagency management

A note on taking photos

July 30th, 2015 · No Comments

With many newsagents using photos on Facebook and elsewhere to market their businesses, I encourage people to contender investing in a good light box. This small investment, not much over $100, will allow you to take better quality photos that work well on social media and lift the professional look of your business. I took this photo […]

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Tags: marketing · newsagency marketing

Newsagents are toy lovers at heart

July 30th, 2015 · 1 Comment

In my involvement with newsXpress I have seen a new range of what could be described as boys toys released through the group recently with some excellent sales success. What’s most interesting to me is that most of the male newsXpress business owners have taken one of the boys toys home for a play. The stories […]

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Tags: Newsagency management

Promoting the Australian Women’s Diary 2016

July 30th, 2015 · 4 Comments

While we have the Australian Women’s Diary 2016 edition in a couple of locations, this location above worm’s magazines is where it will work best based inputs experience.  I urge you to place at least one unit with women’s magazines ASAP to make the most of the opportunity. We achieve good sales early in the […]

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Tags: Diaries

Misplaced Habits: The Newsagent

July 30th, 2015 · No Comments

Misplaced Habits: The Newsagent is a heartfelt and moving blog post by Cath Feely, a social and cultural historian of modern Britain. I encourage you to read it as it takes you on a journey of memories to the quintessential British newsagency business. At the end is this paragraph: Proper newsagents now seem to me to […]

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Tags: Newsagency

Perth newsagents for sale

July 29th, 2015 · No Comments

READ ALL ABOUT IT is an interesting article online published by Perth Interactive Voice. It starts with a compelling opening paragraph: DOZENS of Perth newsagents are selling up amid fierce competition from major retailers and the rise of online media. The article goes on to respite about a proactive newsagent diversifying to attract more shoppers. […]

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Tags: Newsagency management · newsagency of the future

A stunning newsagency success story

July 29th, 2015 · No Comments

I was thrilled to hear from a newsagent yesterday who won a $313.17 purchase of good margin product from a customer who redeemed a $10.00 discount voucher from a purchase earlier that day. The success is an endorsement of consistency at the sales counter. The customer was a tourist, in town for a few hours. […]

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Tags: marketing · Newsagency management · Newsagency opportunities

Now this is what being a local newsagent is all about

July 29th, 2015 · 1 Comment

I love this local photocopies ‘book’ for sale in a newsagency I visited in Tasmania yesterday. The placement of the title at the counter pitches local engagement better than any poster could. It shows the business living the local connection. What other business competing with a newsagency would offer such local stories? Not the supermarket […]

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Tags: marketing · Newsagency management · newsagency marketing

Good collateral promoting the BBC Earth offer

July 29th, 2015 · No Comments

I like the collateral from the folks at The Mercury provided to Tasmanian newsagents for promoting the BBC earth DVD set offered with the newspaper. In Hobart yesterday I saw this floor promotional unit. I like that it can be easily moved, enabling newsagents to combat store blindness. This is especially important for newspaper promotions. 1 […]

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Tags: Newspapers

If you pay cash in hand or under the award you will get caught

July 28th, 2015 · No Comments

A prospective newsagency purchaser recently declined to proceed with a purchase after they discovered that two full time employees were being paid under the award and were paid in cash. The annual saving to the business was in excess of $25,000, which was reflected in the profit and loss statement for the business. The accountant for the […]

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Tags: Ethics · Newsagency management · Social responsibility

A cautionary tale on discounting and franchises

July 28th, 2015 · No Comments

The 7.30 Report on ABC2 last night had a report the impact on franchises of deep discounting as introduced by Pizza Hut around a year ago. Last year, Pizza Hit dramatically cut advertised prices to respond to price pressure from rival Dominos. Sales went up and, as some in the 7.30 Report story said, these […]

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Tags: Ethics · Newsagency management

Promoting Total Girl and K-Zone

July 28th, 2015 · No Comments

I like the counter unit from Pacific Magazines for Total Girl and K-Zone. We are using the counter unit to promote the titles off location, away from the regular base for the titles. We have chosen to place the unit near our popular kids area toward the front of the shop. 4 likes

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Tags: magazines

Get ready for Tatts Set for Life game

July 27th, 2015 · No Comments

Tatts has loaded the barcodes for the Set for Life game that launches next week. Newsagents should follow the advice from their newsagency software companies ASAP so they are setup and ready. 5 likes

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Tags: Lotteries

A different approach to promoting large cards

July 27th, 2015 · 1 Comment

Where do your have your large greeting cards? If you are like me they are all in a low traffic corner, probably at one end of the card department. This is done in the belief people will ask for them. What about those who could buy a large card on impulse? Card shops I have seen in […]

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Tags: Greeting Cards

Pettiness at The Australian

July 27th, 2015 · 2 Comments

In a newspaper that has participated in raising the profile of Q&A on the ABC, the A media pages of the The Australian today refer to Q&A as a low profile program. Pathetic. 5 likes

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Tags: Ethics

Promoting Good Chef Bad Chef

July 27th, 2015 · No Comments

We are promoting the latest release of Good Chef Bad Chef inside and outside the business to leverage publicity surrounding the launch. The series has a good following and the best way to make the most of that is through promotion outside the business in my view. 2 likes

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Tags: magazines

Sunday newsagency challenge: risk $500

July 26th, 2015 · No Comments

Give a staff member who has never had responsibility for purchasing stock up to $500 to spend on a new product for your business. Tell them to find new products you have never sold that they think will help attract new shoppers to the business. Stay out of their way. Let them spend the money, […]

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Tags: Management tip · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency marketing tip: lead with a story

July 26th, 2015 · 2 Comments

Tell stories about what you sell and this will encourage greater engagement. For example, telling a useful story on your business Facebook page about a product you sell will help those who otherwise might not know about you discover that your shop is a place to visit. We did this recently writing about a gluten […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: ask for help

July 26th, 2015 · No Comments

If your sales are declining and if closing the doors of your business for good is an option you find yourself thinking about, ask for help. Asking for help is a sign of strength. There are plenty of people in our channel who will help. 8 likes

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Tags: Management tip · Newsagency management

So much for the newspaper front page photo

July 26th, 2015 · 4 Comments

Selling newspaper subscriptions is apparently more important to a newspaper than the photo selected for the front page of the Sunday Herald Sun newspaper today. So sad to see news treated this way. 5 likes

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Tags: newspaper masthead desecration

Money making tip: the perfect counter offer

July 25th, 2015 · No Comments

For years we have sold more Angel Flames at the counter than in the usual location in the party department. I encourage all newsagents to do this – you will for certain have customers purchasing these terrific candles in impulse, adding valuable margin dollars to purchases. We get our Angel Flames from Jasnor. 5 likes

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Tags: Management tip · marketing tip · Newsagency management · Newsagency opportunities

More Pluto love – from Australian Sky & Telescope

July 25th, 2015 · No Comments

When writing about National Geographic today I neglected to call out Australian Sky & Telescope. It’s terrific to support an Aussie title at this time Pluto is in the news. We have the full face of the magazine placed so more than those seeking it will discover the title. 1 likes

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Tags: magazines