Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from August 2015

Bauer to close Top Gear Australia magazine

August 31st, 2015 · 12 Comments

Bauer Media has announced Top Gear Australia magazine will close from the October 2015 issue. This is not surprising given sales for the title and that motoring titles in general are achieving a greater sales decline rate than magazines overall. Mediadweek has the details. It is a tough time to be a magazine publisher or […]

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Tags: magazines

Secondary location driving adult colouring sales in the newsagency

August 31st, 2015 · No Comments

While the display of adult colouring art therapy titles at the front of the shop attract shoppers from the busy mall, this second location half-way into the shop and near the card department is driving excellent sales. The table in the photo is placed in front of the main magazine aisle. It has been placed […]

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Tags: retail · Tactical display

Newslink brands adult colouring titles

August 31st, 2015 · No Comments

I like the branding Newslink stores are using for their adult colouring titles: Colour Me In. I think it is important to bring together all related adult colouring products under a common brand as it defines your narrative. WH Smith does this in the UK with their Explore a world of colouring branding. newsXpress does this […]

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Tags: art supplies · Newsagency management · newsagency marketing

Adult colouring titles in supermarkets a risk for newsagents

August 31st, 2015 · No Comments

With adult colouring titles now at supermarket checkout positions newsagents ought to be wary of their stock holding as low margin magazine distributor distributed titles as they will suck up some interest in this niche at the expense of better margin products we carry in our newsagencies by choice. 3 likes

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Tags: art supplies

People who stop on escalators frustrate me

August 31st, 2015 · 13 Comments

I don’t get it when people step on to an escalator and stop. I am not talking here about those with trouble walking or who are older – no, I am talking here about healthy people, especially those who could do with climbing some stairs. It’s like some people crave not exerting themselves. What frustrates me […]

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Tags: Ugh!

Stuck on ad promoting Skim App

August 30th, 2015 · No Comments

The from page of The Sunday Age has a post-it note type ad stuck over the main photo of the day, which is unfortunate for the photographers and journalists. That said, it is promoting a new Fairfax App, Skim, which I started using Saturday, an App I think is terrific – much better than using […]

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Tags: Media disruption · newspaper masthead desecration

Sunday newsagency challenge: remove all stock from your back office

August 30th, 2015 · No Comments

If you customers cannot see it they cannot buy it. It’s true! Why do newsagents fill their back rooms (and elsewhere) with stock? If the answer is because they got a good deal I am suspicious as a deal is only good when you sell and only then if you have not held the stock […]

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Tags: Newsagency management

Sunday newsagency marketing tip: break rules in your marketing

August 30th, 2015 · No Comments

I love this poster promoting Happy Socks for Father’s Day. It mocks (in a good way) the Father’s Day tradition of the gift of a tie by using a sock as a tie. It makes the gift of socks relevant, funky even. The Happy Socks marketing people have recast their products in a more relevant and engaging […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: bank bonus margin for yourself

August 30th, 2015 · No Comments

If you purchase products on a deal, lower than usually wholesale, bank the bonus margin yourself – price the products as if you had paid full wholesale. Too often I see newsagents mark up items based on what they actually pay rather than based on usual wholesale. With plenty of deals available through the marketing […]

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Tags: Management tip · Newsagency management

An opportunity for newsagents who compete with 7-Eleven in the face of the labour scandal

August 29th, 2015 · 7 Comments

The Age and The Sydney Morning Herald today has the first part of a joint Fairfax / ABC investigative report on underpaid workers working at 7-eleven outlets. Newsagents ought to read this, especially those newsagents who pay cash in hand and short pay on the hourly rate and other conditions. Newsagents who do employ and […]

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Tags: Ethics · Management tip · Newsagency management · Social responsibility

Sampling products drives sales in the newsagency

August 29th, 2015 · 2 Comments

We have been sampling a terrific gluten free confectionery item at the counter of the newsagency with excellent success. We have had access to the product for months and love the point of difference it offers in-store and in generating new traffic. The sampling has lifted engagement even further. Yes, this photo is from the […]

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Tags: confectionary · Newsagency management · newsagency marketing

Proof of the graduation opportunity for newsagents

August 29th, 2015 · No Comments

Here is proof that what I wrote a few days ago about graduation is true for newsagents. We have sold three Graduation Beanie Kids from this location in the card department in the last week. A tiny investment in a fixture, placement with cards and it we are achieving easy add-on revenue. With the graduation cards […]

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Tags: Gifts · Greeting Cards · Newsagency opportunities

The newsagency outlasted the ink kiosk in the shopping centre

August 28th, 2015 · 2 Comments

A few weeks after we opened a newsagency in a shopping centre almost five years ago, an ink kiosk opened out the front, less than three metres in front of us. The landlord had kept this from us as we negotiated the lease. Over the years our ink sales have been good. Now the kiosk […]

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Tags: Newsagency management · Stationery

Understanding gluten intolerant customers

August 28th, 2015 · No Comments

I was reminded success in retail can come from better understanding your customers last week at a a breakfast buffet where they had a separate toaster for toasting gluten free bread. I asked someone using this  about the need for a separate toaster and discovered even a crumb from bread with gluten can be harmful . This […]

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Tags: Newsagency management · Newsagency opportunities · retail

Pitching Reader’s Digest with newspapers

August 28th, 2015 · No Comments

I decided to give the latest issue of Reader’s Digest a few days next to newspapers to see if it lifts sales. I did this because I think this cover is particularly good – id is eye-catching and easily understood. I created the space by moving papers across by 10cm. I’ll check Sunday and if […]

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Tags: magazines

At the Connections conference in Cairns

August 27th, 2015 · No Comments

I have been at the Bauer Connections Conference in Cairns this week. It was good to see the inclusion of several of the newsagency marketing groups at the conference as they offer platforms of consistency, marketing, management and optimism for newsagents. I think Bauer inviting representatives of the groups was a smart move as it […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities · Optimism

Why newsagent trading terms continue to tighten

August 27th, 2015 · No Comments

Newsagents being confronted with tighter trading terms from suppliers have other newsagents to thank. Some recent financial collapses and a higher cost of collection from some newsagents have led to newsagents experiencing tougher terms from some suppliers. I know of some suppliers charging more for freight, others increasing their margin and others introducing a penalty […]

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Tags: Newsagency management

Treasures of the Earth expensive in Australia?

August 27th, 2015 · 2 Comments

Last week I saw Treasurers of the earth on sale for the equivalent of 70% of the cover price charged in Australia. The price difference leaves me wondering where the costs are in Australia compared to elsewhere? Is it the magazine distribution model, the newsagent margin? Regardless, we look expensive for partworks as it was […]

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Tags: magazines · partworks

Instagram posts raise the profile of magazines.

August 26th, 2015 · No Comments

Check out this Instagram post mentioning the sold-out issue of Marie Claire and the latest issue of Shop Til You Drop. The post got 25 likes. I found it because it mentions newsagents – raising the profile of our channel a bit on Instagram. Theses a good thing. What is even better is that this […]

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Tags: magazines · Social Media

The Drover ideal for Father’s Day

August 26th, 2015 · No Comments

The Drover, a photography book by Al Mabin is a perfect Father’s Day or Christmas gift. I first wrote about it here last year and newsagents embraced the opportunity. Contact Al directly to purchase. You can be part of a terrific local publishing story. 0 likes

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Tags: Newsagency opportunities

The different approach of two publishers to newspapers and what it means for newsagents

August 26th, 2015 · 1 Comment

This comment piece by Michael Woolf published by USA Today is fascinating reading. It explores the different strategies of The New York Times and News Corp. In some respects, it offers insights useful in comparing Fairfax and News Corp. At the heart of the Woolf piece is consideration of disruption on the publisher model of […]

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Tags: Media disruption · Newspapers

Stunning plush sales in the newsagency in August

August 26th, 2015 · 1 Comment

We have sold more than forty premium plush items each priced at $100 and more in the newsagency so far this month. Also so far this month, sales of $9.99 plush items targeted at girls 8 to 12 are up 22% with sales at over 500 units. A carefully planned and executed strategy attracting new shoppers to the business […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities · Plush

Pitching Whoopee Cushions at the newsagency counter

August 26th, 2015 · No Comments

In a recent episode of Family Feud on Network Ten the top answer to the question name something your would expect to find in a joke shop was Whoopee Cushion. This fun product from decades ago is still popular. But it not a destination product – so we take the product to the people with […]

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Tags: Gifts

If you want to sell more Graduation gifts

August 25th, 2015 · No Comments

Graduation Gifts sell all through the year with people purchasing for more than what has been traditional. We now pitch graduation gifts all year round. One successful engagement is this placement of the Korimco graduation Beanie Kid with cards. It is the right size and price point to be purchased as an add-on to the card. What I have described […]

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Tags: Gifts · Newsagency opportunities

Do you still use Title Tracker?

August 25th, 2015 · 12 Comments

The latest issue of Title Tracker was delivered yesterday and found myself wondering about its value. Given the data we get from the distributors through XchangeIT, that this includes accurate title data including industry standard categories, the value of Title Tracker is diminished in my view. Title Tracker feels to me like a service that is passed […]

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Tags: magazines · Newsagency management