Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from September 2015

The NSW newsagent association shows it’s out of touch

September 30th, 2015 · No Comments

Today’s Australian Financial Review has a report into the closure of Taylor Square Newsagency and implications for our channel. Misa Han interviewed the owner of Taylor Square, myself, the owner of newsXpress Bell Park and Greg Handley, the President of NANA, the NSW / ACT newsagent association. I am disappointed at what Greg Handley is […]

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Tags: Newsagency management · newsagency of the future

My advice if you think closing and walking away from your newsagency business is the only option available to you

September 30th, 2015 · 13 Comments

Taylor Square newsagency in Sydney closed Friday last week after decades of service to Darlinghurst locals, many who partied in the area and many more who travelled there for their unparalleled range of magazines. The Piggott family were passionate about magazines. The report cites the NSW government lockout laws as a major cause of the […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities · Newsagent representation

Now this is a magazine shop

September 30th, 2015 · 2 Comments

Got to spend time in this magazine shop in New York yesterday and today. The range is extraordinary and their customer service excellent. Their model is inspiring. It is helped by lower rent and lower labour costs than what we have.   7 likes

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Tags: magazines

Introvert magazine makes me laugh

September 30th, 2015 · No Comments

I love the humour available via Twitter. This is from @TechnicallyRon. 9 likes

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Tags: magazines

Now is the time for small business retailers like newsagents to engage on penalty rates

September 29th, 2015 · No Comments

With the new Malcolm Turnbull led government retailers including newsagents have a moment in time opportunity to engage on matters important to us, such as the issue of weekend penalty rates. The new PM had spoken about the issue and we know the Productivity Commission is working on a report on this and employment terms […]

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Tags: Newsagency challenges · Newsagency management

Why I want higher margin better selling diaries

September 29th, 2015 · No Comments

The space allocated to these diaries costs close to $40 a week in rent. That is what I need in gross profit each week to cover the space cost. Publishers say the sale or return model mitigates risk along with the generosity of delayed billing. Neither of these things pay the rent and rent is the […]

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Tags: magazine distribution · Magazine oversupply · magazines

Love the Elle cover

September 29th, 2015 · No Comments

The cover of Elle magazine says This issue, you’re the star. I tried it and they are right. Terrific interactivity. 4 likes

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Tags: magazines

Why newspaper publishers need not worry if newsagents put newspapers at the back of the shop and why newsagents should place them there

September 28th, 2015 · 4 Comments

More and more newsagents are placing newspapers deeper into the business, allocating less expensive space as well as allocating less space overall. While newspaper cover prices now (finally) increase regularly, the additional margin dollars earned do not keep the return at a reasonable level because of the unit sales decline. Newsagents cannot afford to provide front of store […]

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Tags: Newsagency management · Newspapers

The never-ending challenge of new titles

September 28th, 2015 · 3 Comments

IPS agreed to immediate return of two new titles we will never sell and for which we did not have space. While IPS permits adjustments prior to supply, the window is too sort. To their credit, IPS sorted this out. We need a better solution. 3 likes

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Tags: magazine distribution · magazines

Leveraging the Oprah cover on AWW

September 28th, 2015 · No Comments

I am leveraging Oprah on The Australian Women’s Weekly through social media and other out of store promotions. This type of promotion is simple, free or low cost and effective at linking the newsagency business with a respected star and the magazine. I urge all newsagents to promote magazines in this way. It’s smart business. […]

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Tags: marketing

Sunday newsagency challenge: display cards off-location

September 27th, 2015 · No Comments

Place a selection of cards from a caption away from the card department, in context with the display with which you place them. This photo shows placement of graduation cards with graduation gifts. We are selling six to eight cards a week from this off-location placement. I suspect most purchases have not been destination purchases. In other […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · Newsagency opportunities

Sunday newsagency management tip: track business performance daily

September 27th, 2015 · No Comments

I get a text message and email daily of sales by departments for each of my retail businesses. The message is sent without any human intervention. It tells me the business has closed for the day. In a couple of instances it has revealed an unacceptably early closure. The most important benefit is knowing how […]

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Tags: Management tip · Newsagency management

Sunday marketing tip: make your own showbags

September 27th, 2015 · No Comments

It is Royal Show time in Melbourne and one way to drive interest in your business in-store and online is to create showboats for sale or giveaway to customers. This could be your opportunity to quit stock and push perceived value. Even if it is not show time in your area, it is school holidays, […]

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Tags: marketing · newsagency marketing

Mindfood a bright Spring title

September 26th, 2015 · No Comments

The latest issue of Mindfood is a magazine you may ant to get out of the usual magazine fixture and place on full display. The cover is bright and appealing – the kind of cover that gets a magazine picked up and considered. I love it. 3 likes

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Tags: magazines

Australian Financial Review cover-up

September 26th, 2015 · No Comments

What is Kelley joining? The stuck on house ad on the front page of the Weekend AFR covers it up. Another disappointing cover-up of front page newspaper editorial content. 0 likes

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Tags: newspaper masthead desecration

Newsagents need to be careful with Star Wars products

September 26th, 2015 · 3 Comments

I am told unauthorised Star Wars products were being pitched to newsagents last week. The person pitching was seeking orders, secured with a deposit. The company they claimed to be from is not an authorised Star Wars licenced product supplier. While the products could be legit – but it is hard to tell at this […]

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Tags: Ethics · Newsagency management

Example of poor magazine label placement in the newsagency

September 26th, 2015 · No Comments

In my view the only magazines you need label are low volume monthlies. If you do label, get it right. This photo shows worst-practice labelling. The label covers the most important word on the cover of Quarterly Essay. Removing the label – on the right of the photo – makes this title more compelling and the topic more […]

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Tags: Newsagency management · Newsagency opportunities

Cats and dogs sell magazines in the newsagency

September 26th, 2015 · No Comments

As the Seven Network discovered recently, people love cat and dog videos. I know from calendar sales cats and dogs are popular. This is why I have the latest issue of That’s Life out in a feature off-location position to leverage interest in the pets. The free booklet is a perfect reason to give this issue […]

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Tags: magazines

Advice for newsagents on how to manage magazine space allocation for profit

September 25th, 2015 · 2 Comments

With magazine cover prices not keeping up and no movement in newsagent margin percentage, the only option is to cut the cost of carrying magazines. While most newsagents have cut labour costs by using newsagency software to manage sales and returns, many are yet to manage the retail space. I created a spreadsheet space cost calculator. This is […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · newsagency of the future

Victoria Beckham shops in newsagencies

September 24th, 2015 · 1 Comment

Twitter went a bit nuts two days ago with a photo of Victoria Beckham (Posh Spice from the Spice Girls) shopping in a newsagency with her kids. While not ‘news’ to some, it was news enough to be reported by Metro to its 209,000 Twitter followers. There are more than 300 stories online about this shopping […]

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Tags: marketing · newsagency marketing

Do you check for magazine returns discrepancies in your newsagency?

September 24th, 2015 · 22 Comments

When you scan magazine returns, your newsagency software should provide to you a report listing discrepancies between the magazines you scanned for return and what your newsagency software thinks are to be returned based on arrival and scanned sales data. Do you check your discrepancy report? Checking the discrepancy report is a basic newsagency management […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency management

Bauer discount offer favours Coles

September 23rd, 2015 · 3 Comments

At Coles Bauer is offering Yours for $2 when purchased with Woman’s Day or the Australian Women’s Weekly. It is frustrating seeing Coles pitch they are cheaper than others for the same products. That said, from a pure marketing perspective I like that shoppers can browse the promoted products. 2 likes

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Tags: magazines

Confusing Better Homes & Gardens offer at Woolworths

September 23rd, 2015 · No Comments

Woolworths has an exclusive offer promoting Better Homes and Gardens at the moment that is confusing. The only promotion I saw in the magazine department was this sign pitching a $20 item for $15 when purchased with the magazine. I can’t work out what the item is. 0 likes

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Tags: magazines

Newsagency marketing group newsXpress grows to more than 200 newsagent members

September 23rd, 2015 · No Comments

Newsagency marketing group newsXpress has just passed 200 member locations, achieving a new milestone for the business. This is a good story not only for newsXpress but for the newsagency channel as the core focus of newsXpress is optimism among newsXpress retail business owners and their employees – optimism for today and optimism for the future. […]

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Tags: newsagency marketing · Newsagency marketing group · Newsagency opportunities · Optimism

Ethics in small business: do newsagents pay employees below the award pay rate?

September 22nd, 2015 · 21 Comments

A post I wrote yesterday about convenience store competition in Sydney has become a discussion about pay rates and an argument about whether newsagents pay award wages. Three commenting on the post say newsagents do not pay award wages. One, Burgess, goes further saying: Bet you London to a brick for each newsagent who pays his […]

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Tags: Ethics · Newsagency management · Social responsibility