Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from October 2015

Customers love product sampling in the newsagency

October 31st, 2015 · No Comments

We are doing another product sampling this weekend, sharing pieces of our gluten free, nut free, egg free rocky road. In addition to impulse engagement, we have encouraged new traffic with Facebook promotion. This has worked because of the pitch around gluten free, nut free, egg free. The interest in any and all of these is strong. […]

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Tags: newsagency marketing

CTC stores selling ‘hempers’ of ‘licenced’ product

October 31st, 2015 · 1 Comment

A CTC store I visited this week sells hempers (SIC) of licenced products. I’d love the Australian licence holders to ensure they are genuine licences for if they are, the licence owners may want to see how their licences are represented. A couple of the licenced characters looked off to me, like a cheap copy, but that could be my eyesight. Licences are […]

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Tags: confectionary · Ethics · Plush · Social responsibility

Point of difference helps drive adult colouring in the newsagency

October 31st, 2015 · No Comments

Adult colouring titles not readily available elsewhere drive interest in the category. We use unique product to promote and thereby attract those already deep into the activity as they know a unique title when they see one. The approach is similar to dealing with collectors – focus on their specialisation and they shop with you […]

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Tags: art supplies · newsagency marketing

Halloween pitch for magazines

October 31st, 2015 · No Comments

Here is a pitch from US digital subscription platform Magzter overnight promoting magazines during Halloween season. 0 likes

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Tags: magazines · marketing

A homewares pitch for Halloween

October 31st, 2015 · No Comments

Here is how Bed Bath & Table is pitching customer at Halloween time. Many US retailers use this season to pitch deals. 0 likes

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Tags: marketing

I urge magazine publishers to make newsagencies magazine specialists once more – ditch supermarkets

October 30th, 2015 · 15 Comments

I response to the article in mUmBRELLA last week reporting comments about newsagents by two publishers, I offered to write in support of newsagents and with a suggestion on how to grow magazine sales and support small business newsagents. mUmBRELLA published my contribution yesterday. In this article I call on magazine publishers to supply newsagents […]

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Tags: magazine distribution · Magazine oversupply · magazines · Newsagency challenges · Newsagency management · Newsagent representation

Promoting Healthy Food magazine

October 30th, 2015 · No Comments

We are using a nifty piece of acrylic to pitch Australian Healthy Food in front of other food titles. Being a small title it needs this type of support to be noticed. This issue features the Healthy Food Awards. See this terrific report on this issue in Mediaweek. 1 likes

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Tags: magazines

Art Therapy partwork going okay

October 30th, 2015 · No Comments

Issue #6 of Art Therapy is in and it is kicking along okay. We have a good number of putaway customers who are staying with us and extra product to display in-store. While the adult colouring segment has been truly overloaded, interest in this title remains and while it does we will stock it. 0 likes

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Tags: partworks

Could drones be used to deliver newspapers?

October 29th, 2015 · 1 Comment

With more retailers, like Walmart, seeking approval to test delivery of products by drones, is it only a matter of time before publishers or others seek to trial delivery of the daily newspaper by drones? While there are regulatory challenges, drone delivery  of newspapers could be more cost-effective in built-up areas where drones would be […]

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Tags: newspaper home delivery · Newspapers

Understanding the reach of Halloween in Australia

October 29th, 2015 · No Comments

While Halloween is still a relatively small season in Australia for some retailers, for others it is worth thousands. In my own case, it is bigger in terms of gifts and party items than Valentines Day. Halloween is changing too. whereas in the past this season was about costumes, now it includes homewares, baked goods and […]

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Tags: marketing · Newsagency management · newsagency marketing

Is Halloween expensive at Woolworths?

October 29th, 2015 · No Comments

Checking the price of Halloween items earlier this week, I found Woolworths expensive compared to newsagent prices I have seen. While Woolworths is making considerable noise about Halloween, I don’t see this being matched by value for shoppers. 2 likes

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Tags: Management tip

Two regional newspapers merge

October 28th, 2015 · No Comments

West Australian Newspapers has advised two of its mastheads are to merge: In week commencing 2nd November 2015, the Northern Guardian and Mid West Times will be consolidated into one publication with circulation coverage into the Mid West and Gascoyne areas. This new combined edition will be known as Midwest Times Northern Guardian and will […]

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Tags: Newspapers

Comparing Woolworths to the newsagency

October 28th, 2015 · 5 Comments

This photo shows the placement of Total Girl magazine, which comes with a free Beanie Boo, in my newsagency at the weekend. We are using a large Beanie Boo to attract attention to the magazine. The display is placed two metres into the store and can be seen by people in the mall. In fact, […]

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Tags: visual merchandising

Why is News Corp requiring newsagents to promote Woolworths, a big competitor?

October 27th, 2015 · 12 Comments

In a galling extension of the News Corp support of supermarkets over small business newsagents, News in NSW has emailed requiring they engage in a Woolworths marketing campaign: On Thursday 29 October, 2015 The Daily Telegraph will give readers the chance to collect a Free Woolworths Tote bag. The Tote bag is free with purchase […]

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Tags: Newspaper marketing · Newspapers · Social responsibility

Is the Dymocks discount strategy an indicator of an Adult colouring slowdown and, if so, what should newsagents do?

October 27th, 2015 · 4 Comments

Dymocks is pitching two adult colouring titles for $30. As the poster in the photo notes – shoppers can choose from 20 different adult colouring titles. This discount pitch by Dymocks is unfortunate as to tells shoppers to expect to pay less for these titles than usual full price.  It could also be a marker […]

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Tags: Competition · Newsagency challenges

Many small traffic generators are more important than one big one

October 27th, 2015 · No Comments

The newsagency channel grew up with major traffic generators: tobacco, lotteries, magazines, newspapers and cards. For decades, the traffic from these was fantastic. Indeed, it made our businesses bankable. Over the last fifteen years, the traffic from these key traffic drives has faded. The challenge for newsagents is what are you replacing it with. Too […]

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Tags: Management tip · Newsagency management

Useful Gotch magazine email helps newsagents who want to grow magazine sales

October 27th, 2015 · No Comments

I like the regular email from Gordon and Gotch highlighting magazines on issue this week as it highlights titles I may have missed. Take Frieze, this looks like a cool title I would like to stock. In the email is enough information to assess the title and decide whether to stock it. I appreciate some […]

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Tags: magazines

Another AFR cover-up

October 27th, 2015 · No Comments

Ad revenue is far more important to Fairfax than the front page newspaper story. 2 likes

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Tags: newspaper masthead desecration

Double standards from Bauer on magazine oversupply?

October 26th, 2015 · 11 Comments

How do newsagents feel about Family Feud Word Hunt from Bauer Books that arrived in-store today? At an ACCC conference a few months ago Bauer management said they feel for newsagents and want to act on oversupply and that their MPA trial was all about seeking fairness for newsagents. Then they do this. The puzzle space […]

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Tags: magazine distribution

Dog day brings smiles to the business

October 26th, 2015 · No Comments

It was dog day at my software company Friday last week. It was smiles all round. The eight dogs got on well and we only had two minor accidents. Productivity was not affected. In fact, I suspect it increased. Everyone was as happy as the dogs. It was a thrill. What I liked the most was […]

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Tags: Management tip · Newsagency management · newsagency marketing · Social responsibility

What we can learn from the Woolworths decision to change its loyalty program

October 26th, 2015 · 6 Comments

The announcement by Woolworths yesterday that it will replace offering Qantas points for purchases with Woolworths ‘dollars’ is one newsagents ought to take note of. The change is fundamental: points are being replaced by dollars, or, at least, something closer to dollars – that can be spent in-store. The email from Woolworths to customers included this: […]

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Tags: marketing · marketing tip · newsagency marketing

Did you get Coaching Life magazine?

October 26th, 2015 · 7 Comments

We received Coaching Life magazine, a title we do not expect to sell. because of how the magazine distribution model works we are now a financial backer of this launch issue, investing retail space and labour into the title. We are also a banker in that we will pay for the title at 30 days, […]

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Tags: magazine distribution · magazines

Sunday newsagency challenge: stop, change tracks

October 25th, 2015 · No Comments

Stop any pitch that says shop here or buy me or promotes and offer or price deal. Instead, use your social media and other comms platforms to tell a story. Explain something about your shop, products you sell or your people that is unique. Share something that people reading or listening will appreciate. Sometimes stopping […]

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Tags: marketing · marketing tip · Newsagency challenges · newsagency marketing

Sunday newsagency marketing tip: clever use of a mirror in the shop window

October 25th, 2015 · No Comments

The bear in the photo is facing away from the shop window – and looking in the mirror. This simple placement is more effective than if the bear was staring straight out the window. It is fun and haunting, which is keeping with the Halloween theme. I love the use of the mirror. It offers […]

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Tags: marketing · marketing tip · newsagency marketing · visual merchandising

Sunday newsagency management tip: the data is always right

October 25th, 2015 · 1 Comment

I bet more than half who read the title of this blog post have scrolled past already. I get it, any talk about data is boring. The thing is, data is vitally important to the success of any business, especially a newsagency business today, in 2015. Data reveals trans in your business, how you are […]

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Tags: Management tip · Newsagency management