Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from November 2015

Kikki K competing with newsagents for greeting cards

November 30th, 2015 · No Comments

Kikki K is pitching strong competition with newsagents this Christmas with their three for two offer for Christmas cards. Their approach is the same as Typo but for an older shopper. It is in every Kikki K store I have seen. Be aware of this. The Kikki K offer is differentiating compared to the traditional newsagency […]

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Tags: Greeting Cards

Can’t give away the newspaper giveaway

November 30th, 2015 · 1 Comment

We could not give away the gas leak detection giveaway free with the herald Sun on the weekend. We asked customers and most said no thanks with a quizzical look – like, what is this and why are you offering it to me. This promotion is not relevant to us, especially at such a busy […]

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Tags: Newspapers

Some newsagency supplier websites turn you off doing business with them

November 30th, 2015 · No Comments

Some product and service suppliers to newsagents have the worst websites I have ever seen. They are a barrier to doing business. Too often when I speak with a supplier about their website the answer is they are working on it. In the meantime, they complain newsagents are not doing enough business with them. Here […]

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Tags: Customer Service · supplier arrogance · Suppliers

Sunday newsagency challenge: repurposing the newspaper stand

November 29th, 2015 · No Comments

Newspaper stands no longer need to be in prime position or taking as much space as they used to. My challenge today is: use this prime space for more valuable items through which you re-position your business. Place newspapers in a more space efficient floor unit. This photo shows a terrific newsagency I visited recently. […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing

Sunday newsagency management advice: managing spinners for success

November 29th, 2015 · No Comments

I have a love-hate relationship with spinners. I love a clean shop without them and then find myself bringing them in for specific tasks and promotions. Here is advice designed to help you make the most of the spinner opportunity. Keep them tidy. Duh! This is very basic advice. But it needs to be said. […]

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Tags: Management tip · Newsagency management · Newsagency opportunities

Sunday newsagency marketing advice: leverage obscure

November 29th, 2015 · No Comments

Where can you buy dice? From a newsagency of course! Sure a toy shop may have dice as might a major like K-Mart. But good luck finding it from either. Your local newsagent is more likely to have dice and to make it easy for you to purchase. However, the newsagent is not likely to […]

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Tags: marketing · marketing tip · newsagency marketing

Saturday newspaper sales important to newsagents

November 28th, 2015 · 2 Comments

A deeper analysis of over the counter newspaper sales indicates Saturday remains a valuable newspaper day. While sales are down, they are, generally, down less on a Saturday. In most capital cities, the decline on Saturdays is less than for the weekday and Sunday edition. Newsagents who are placing newspapers further into the shop and […]

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Tags: Newspapers

Magazine floor unit helps pitch mag at Christmas

November 28th, 2015 · No Comments

We are using the strong well-branded Pacific Magazines floor display unit at the front of the business to promote magazines in with our Christmas ranges. With magazine sales lifting through the Christmas season, tactical placement of the unit is a key factor in maximising this opportunity. We place this unit outside the magazine department as […]

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Tags: magazines

Using Doctor Who to drive traffic for the newsagency

November 28th, 2015 · No Comments

Doctor Who is one of those worldwide product licences we can use to drive traffic and revenue for the newsagency. Using the image of one of the various Doctor Who 2016 calendars, posters, figurines, books or other products we can get good traction on Facebook and elsewhere through regular posts as well as boosted posts. We […]

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Tags: marketing · marketing tip · newsagency marketing

Typo gift cards speak to their challenge to our businesses

November 28th, 2015 · No Comments

I have seen these Typo gift cards in several retail locations this week. The gift cards are part of their plan to reach out beyond their shops and to drive engagement through the gift card purchase. Typo is taking stationery purchases we should be winning. The gift cards and the usual excellent design work from […]

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Tags: Stationery

Magazines as a Christmas gift to drive newsagency sales

November 27th, 2015 · 1 Comment

Magazine sales spike from now to Christmas as they are purchased as Christmas gifts. We can drive sales by calling out titles as ideal gifts. Australian Coast to Coast Country Style is one such title. This is a perfect gift for someone overseas – easily posted and showing off Australian beauty. I love the cover […]

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Tags: magazines

Harpers Bazaar barcode issue

November 27th, 2015 · No Comments

Network Services has advised of a barcode issue with Harpers Bazaar that needs attention at the store level: Network recently distributed an edition of Harper’s Bazaar where the barcode that was provided in the XIT data did not match what was on the magazine. An email communication was sent out to newsagents advising of this […]

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Tags: magazine distribution

Another reason to not pay there ANF $60 a month

November 26th, 2015 · 5 Comments

Further to my post today looking at what newsagents could spend the $60 a month is costs to be in the ANF, consider this promotion by the ANF of Hubbed. I think the ANF promotes Hubbed because of a commercial relationship, the details of which are not disclosed. My view is that industry associations ought not promote commercial activities. […]

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Tags: Newsagent representation

What $60 a month could buy your newsagency and why it matters

November 26th, 2015 · 8 Comments

$60 a month does not seem like much but play it out over a year and you have $840. Why $60? This is what ANF membership costs in some states. When a newsagent asked me recently if I thought them joining the ANF for $60 a month was worth if, I talked with them about […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Newsagent representation

Crappy plush display disrespects product

November 26th, 2015 · 1 Comment

This photo shows a display of plush items in a c-store I visited earlier this week. The premium plush items are promoted between a couple of food fridges. There is no respect for the product, no story being told. It is a poor quality display from a poor quality retailer. Everything a retailer stocks deserves […]

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Tags: visual merchandising

Newspaper publishers snipe at each other when they ought to focus on their customers

November 25th, 2015 · 1 Comment

News and Fairfax are sniping about layoffs at their competitors. With print copy sales continuing to decline and ad revenue down it is only natural the publishers want to cut costs. Publishers ought to focus on creating more compelling products for today’s marketplace. With editorial roles at the heart of what publishers create, retaining and hiring good […]

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Tags: Newspaper distribution · newspaper home delivery · Newspapers

Help for employees who want to steal from the retail business where they work

November 25th, 2015 · 1 Comment

One part of my work with newsagents if dislike is dealing with employee theft situations. Too often a newsagent has come to me after they have discovered theft, having ignored advice on how to protect against this. Last week we shot this video at the office to try and grab attention in a different way. […]

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Tags: Management tip · Newsagency management · theft

Terrific teacher gift promotion in the newsagency

November 25th, 2015 · No Comments

I love this display of teacher gifts at the counter of a newsagency in Cairns I visited on Monday. I love the mix, the placement and the layout. I also love the circular nature of the display as it makes shopping the display easy. Teacher gift giving season is an opportunity for newsagents to own […]

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Tags: Gifts

How a retailer had their business ‘stolen’ from them by a franchise promoter who said they can get a better lease deal

November 24th, 2015 · 3 Comments

I was contacted a few weeks ago by a retail business owner who wanted to tell their story about how they had their business “stolen” from them. Their lease was close to being up and the head of a franchise group happened to walk in one day for a chat about business. Thinking he was […]

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Tags: Ethics · Newsagency challenges · Newsagency management · retail · retail leases · Retail tenancy · Social responsibility

Tatts promoting its app on Facebook

November 23rd, 2015 · 6 Comments

In Brisbane this morning in my Facebook feed was this ad for Tatts, for their app. The presence of the ad is a reminder of the investment by the company in promoting online. The comments on the post, and there are plenty, are a reminder of the popularity of Tatts and that punters like online and […]

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Tags: Lotteries

Are you a gunna when it comes to managing your newsagency?

November 23rd, 2015 · No Comments

I’m gunna redo the stationery department, move it to a better location and get rid of the stuff that’s been there for more than a couple of years. This is what a newsagent told me earlier this year. Gunna is the key word in the statement. Gunnas are the people who are always gunna yet […]

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Tags: Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Pitching the magazine point of difference in the newsagency

November 23rd, 2015 · No Comments

When deciding which magazine titles to give the full face display treatment to in special interest / fringe sections of the magazine department in the newsagency, we absolutely to preference magazines not sold in supermarkets – as shown in the photo. While we cannot always be sure, just thinking about this sees us make choices that support […]

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Tags: magazines

Newspaper oversupply in Brisbane?

November 22nd, 2015 · 1 Comment

Further to my post about a promotion offering free copies of the Courier Mail and other newspapers at a Night Owl Convenience store in Brisbane, check out the stack of newspapers I saw at this store just now – at 8pm Sunday night. That’s a lot of unsold newspapers. 12 likes

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Tags: Newspaper distribution · Newspaper marketing · Newspapers

Sunday newsagency challenge: don’t follow tradition

November 22nd, 2015 · No Comments

What Christmas ornaments have you ordered to sell this Christmas? Are they the usual tinsel, angels and of Christmas colours? If so, you are competing in a crowded ocean. This owl is one of the ornaments we are selling and which customers are noticing because they are different – and people love that, especially if the […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: improvise and get noticed

November 22nd, 2015 · No Comments

At a concert at the Palais Theatre in Melbourne Friday night, down in the middle of the theatre during intermission, I noticed a bright bottle of water bobbing above the heads of the crowd. It was a beacon in this venue packed with close to 3,000 people on the night. It aught my attention and […]

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Tags: marketing tip · newsagency marketing