Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from December 2015

Great post-Christmas sales in the newsagency

December 31st, 2015 · No Comments

Boxed Christmas card sales have been fantastic in the newsagency in the five days since Christmas: $10K+. We are at 50% off and achieving more than 50% GP with these traffic generating products. We have them on the lease line to attract shoppers – who easily purchase other items on sale. We have run this […]

[Read more →]

Tags: Greeting Cards

Never eat alone – what you can learn having lunch with your employees

December 31st, 2015 · No Comments

Sitting in the lunch room or a cafe or on a park bench with employees in your business can be enlightening, especially you are busy eating and listening. In this situation of being part of an everyday lunch you have an opportunity to hear opinions that could be more enlightening than you would hear in […]

[Read more →]

Tags: Newsagency management

Smart supermarket magazine department

December 31st, 2015 · No Comments

This is one of the best magazine departments I have seen in a major supermarket this year. It feels more newsagency-like what what we see in Coles and Woolworths. Hopefully those two continue to do a mediocre job in 2016, displaying poorly and only promoting when paid extra to do so. 5 likes

[Read more →]

Tags: magazines

Poor marketing execution by News Corp.

December 30th, 2015 · 18 Comments

Newsagents in Queensland received The House of Wellness launch issue with their papers today. News Corp sent out the notice to explain the free magazine hours after the papers arrived. This is appalling communication. ‘What is even worse is that the launch issue is from last year. This freebie to be given away with The […]

[Read more →]

Tags: Ethics · magazine distribution · Newsagency challenges · Newsagency management

This type of sign turns shoppers away from a retail business.

December 30th, 2015 · 6 Comments

6 likes

[Read more →]

Tags: retail

Why points based loyalty programs are a thing of the past for small business retailers like newsagents

December 30th, 2015 · No Comments

Recent moves by the Woolworths supermarket chain in Australia have highlighted the sham that is major retailer loyalty programs. Having to spend $300 and more on very specific products to get the right to request a $10 voucher that you have to spend in-store is cumbersome and not good value. It is not a reward for […]

[Read more →]

Tags: Leadership · Newsagency management

Tobacco lunchtime habit?

December 29th, 2015 · No Comments

The Lunchtime habit caption on the wall in the c-store I visited today is uncomfortably close to the locked tobacco cabinets. It looks like they are promoting a habit, unfortunately. 3 likes

[Read more →]

Tags: retail

Double load of magazines gets newsagents thinking more about magazine distribution

December 29th, 2015 · 8 Comments

The double load of magazines newsagents received yesterday raised discussion, again, about unfairness in the magazine destitution model. Rather than two days of delivery this week, the magazine distributors cut back to one day, a public holiday, and in doing so presented newsagents with more resourcing challenges for managing the load on a day with […]

[Read more →]

Tags: Ethics · magazine distribution · Magazine oversupply · magazines

Newsagency suppliers can’t have it both ways: what we can learn from the Pandora story

December 29th, 2015 · No Comments

The report in The Age yesterday about Pandora acting on their retailers taking on a competitor product is relevant to newsagents with several of our suppliers asking / demanding / pressuring us or some of us to be exclusive with them. I have spoken with plenty of retailers who have or have had Pandora products. […]

[Read more →]

Tags: Ethics · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities

Magazine publishers should seize this quiet time

December 28th, 2015 · No Comments

Social media is quiet right now between Christmas and New Year. This is when publishers ought pitch new issues and newsagents as their go-to retailers. Tweets, facebook posts, Instagram and other social media posts are more likely to be noticed in this less busy time. Magazine publisher marketing being on a break is a missed […]

[Read more →]

Tags: magazines

If traffic slows for your newsagency between Christmas and the New Year – 8 tips for attracting shoppers

December 28th, 2015 · No Comments

If these days between christmas and New Year are quite and if you have not planned anything to kick start sales, here are eight tips that require little planning that you could use right away: Reset. Use the lower traffic opportunity to make considerable changes in the business for you and for your customers. Market stall […]

[Read more →]

Tags: Newsagency management · newsagency marketing

Are newspaper prices set to fall?

December 28th, 2015 · 2 Comments

While the UK newspaper marketplace is very different to here in Australia, some trends are followed here. I am watching with interest the move by some UK newspaper publishers to cut cover prices. With many newspapers available, price as a differentiator is important to them. here, not so much. I feel for UK newsagents confronting these […]

[Read more →]

Tags: Newspapers

Sunday newsagency challenge: touch every item you sell

December 27th, 2015 · 2 Comments

I bought an item from a newsagency last week that had a price abel that had to be at least five years old. It made me wonder what the policy in the business was about old stock. My challenge today is for you to touch everything you sell. I expect that through the process you […]

[Read more →]

Tags: Management tip · Newsagency management

Sunday newsagency management tip: offer to work with a local school

December 27th, 2015 · 1 Comment

Talk to your local high school, tertiary college or university to see if they need businesses to work with for case studies, IT development, marketing planning or other areas from which your business could benefit. Being a business case-study partner for students as they work on a project could bring valuable fresh ideas through which […]

[Read more →]

Tags: Management tip · Newsagency management

Sunday newsagency marketing tip: market with a message that will be heard

December 27th, 2015 · No Comments

How many times do you promote your newsagency business with message similar to other retailers? For example, promoting back to school when Officeworks, K-Mart, Big W, Staples and others are promoting Back to School means your little voice will struggle to be hears. Promoting back to school before them or after them and you will be […]

[Read more →]

Tags: marketing · marketing tip · newsagency marketing

Here we go…

December 26th, 2015 · 2 Comments

Yesterday is done. The Boxing Day Sale begins. We set the shop at the close of business Christmas Eve to make today easier. We have excellent deals that offer terrific margin for us. Plus we are clearing out stock to make way for the new. The next few days will be massive as we work […]

[Read more →]

Tags: newsagency marketing

Loving the last minute Christmas shopper in the newsagency

December 24th, 2015 · 3 Comments

It’s an annual ritual to pay homage here to the last minute Christmas shopper. They are a delight: usually happy, spending big, relieved that you have good stuff to buy and ready to make quick decisions. They are usually male, between 25 and 40. The only thing better is two or three of them together, […]

[Read more →]

Tags: Newsagency management · Newsagency opportunities

The $200 Christmas gift selling in the newsagency

December 24th, 2015 · 4 Comments

This Star Wars robotic talking, moving R2D2 droid has been a hit with last-minute Christmas shoppers with nine being snapped up in a couple of days. We brought it in once we knew the majors had sold out, leaving us with a blue ocean opportunity. Plenty of shoppers have been relieved to find it in the […]

[Read more →]

Tags: Gifts

Empire hot for Christmas

December 24th, 2015 · No Comments

Thankfully we got extra stock of Empire magazine. It has been a hot item this Christmas. Having it with all the Star Wars product at the front of the shop helped. This has been an amazing franchise, driving excellent traffic. 3 likes

[Read more →]

Tags: magazines

Thank you Coles

December 24th, 2015 · No Comments

Harpers Bazaar have sold out thanks to the Coles ban. The publicity helped and that there are two Coles in our centre helped more. More prude decisions please Coles. 7 likes

[Read more →]

Tags: magazines

Merry Christmas

December 24th, 2015 · 4 Comments

Have a great Christmas everyone. Enjoy the day off tomorrow after what will be, for many, a crazy day today. Eat good food. Drink what you enjoy. Have some laughs. create some memories.  And in a quiet moment think about everyone receiving a card or a gift sold by your business. You did that – […]

[Read more →]

Tags: Newsagency

Stunning Christmas window in Mount Morgan

December 24th, 2015 · No Comments

Click on the image to see a larger version of the photos of the Christmas window created by the team at newsXpress Mount Morgan. Mount Morgan is about an hour from Rockhampton and has a population of 2,100. I am showing off this window display as it reflects a different approach to pitching christmas in the […]

[Read more →]

Tags: newsagency marketing · newsagency of the future · Newsagency opportunities

Christmas keepsakes drive traffic for the newsagency

December 24th, 2015 · No Comments

The Hallmark Christmas keepsakes have been a hit this Christmas, attracting shoppers who previously have collected by shopping online from the US. They love that they have a local retailer then can purchase from. These are people who purchase dated keepsakes for each year – building a collection over the long term. They have been […]

[Read more →]

Tags: marketing · newsagency marketing

Gift tag gold

December 24th, 2015 · No Comments

These last couple of days before Christmas are perfect for selling gift tags for good margin. While supermarkets and others have sold out, we have plenty of stock – specifically for this opportunity. Sales have been excellent and will be up to the end of today. We leverage the opportunity with tags and cards in […]

[Read more →]

Tags: Newsagency opportunities

Newsagent bankrupt

December 23rd, 2015 · 18 Comments

A newsagent was declared bankrupt last week with debts on more than half a million dollars. Their failure has cost suppliers to the channel: Newspaper publisher: $34,000. Tatts: $16,000. Magazine distributors: $12,500. ATO: $41,000. Landlord: $29,000. Touch: $3,000. While the majoring of the $500K is owed to banks, each time a supplier to our channel […]

[Read more →]

Tags: Ethics