Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from December 2015

The 2015 Christmas hero product drives sales and traffic for the newsagency

December 23rd, 2015 · No Comments

With Christmas all but done, I can note Perfect Petzzz have been our hero of the season, delivering thousands of dollars in high margin sales in the newsagency. Customers often purchased more than one at a time. Others would come back to purchase more one they showed family and friends how the dogs and cats breathed. […]

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Tags: Gifts · Newsagency management

Women’s underwear and batteries?

December 23rd, 2015 · No Comments

I constantly look at other retail businesses to learn from product adjacency decisions. Supermarket s are particularly good to watch – usually at least. Check out the adjacency I saw at a Coles supermarket a couple of days ago: women’s underwear and batteries. I suspect it is not a deliberate decision but a placement more […]

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Tags: retail

News Corp extends firm sale newspaper trial

December 22nd, 2015 · No Comments

News Corp. is working with selected newsagents on another firm sale trial for The Daily Telegraph. This new trial follows what News says is a successful firm sale trial earlier this year. The Daily Telegraph trial will run early next year over a 5-7 week. Newsagents receive a minimum of 20-25% (in some cases where numbers are low it […]

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Tags: Newspapers

When is the best time to discount Christmas items in the newsagency?

December 22nd, 2015 · No Comments

When is the best time to discount Christmas items in the newsagency? The answer depends on your situation. If you are a few days out from Christmas and the majority of your Christmas-themed have not been sold, start right away. If, on the other hand, Christmas is selling well, do not discount until after Christmas. […]

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Tags: Newsagency management

What is your plan if you sell out of newspapers?

December 22nd, 2015 · 3 Comments

Every newsagency needs a policy on what to do if you sell out of a newspaper and cannot get more stock. The policy needs to guide what to put in the place of the sold out title. Leaving a shelf location empty is not smart given the cost of retail space. My suggestion is you […]

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Tags: Newsagency management · Newsagency opportunities

More junk from Fairfax and Consolidates Products Holdings

December 21st, 2015 · No Comments

We received this junk product from Consolidated Products Holdings via Fairfax with magazines today. As it is not circulation products, we have treated it as junk mail and binned it. I can source these iPhone products elsewhere at a better price. Sending this out the week before Christmas is nuts, doomed to fail. Sending it […]

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Tags: magazine distribution · Magazine oversupply · Newsagency challenges

Publishers should learn from the Coles attack on free speech

December 21st, 2015 · 2 Comments

So Coles Supermarkets caved into the prudes who complained about the Harpers Bazaar Miranda Kerr cover. What a pathetic and weak stand the supermarket giant has taken. Shame on them. The skin Kerr is showing on the cover of Harpers Bazaar is less harmful in my view than the tobacco products Coles peddles, the sugary drinks on […]

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Tags: Ethics · Social responsibility

Ignorant penalty rate comment on Fairfax Radio

December 21st, 2015 · 3 Comments

A talkback caller to fairfax radio 3AW yesterday said retailers were wrong to complain about penalty rates for teenagers. They claimed they were earning $10 an hour. At the cheapest rate this is out by 50%. Add weekend penalty rates and the hourly rate doubles, even more. It is frustrating Fairfax radio allowed the comment […]

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Tags: Newsagency management · Social responsibility

Tactical quitting of iGear in the newsagency

December 21st, 2015 · No Comments

We made a decision Friday to quit the iGear mobile phone related accessories. In two days we sold everything we had on the just over half full stand. Three factors drove the quick success of the move: price, location and location. We decided on prices less than half price and marked the price of each […]

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Tags: Newsagency management

Sunday newsagency challenge: ask for it

December 20th, 2015 · 1 Comment

Choose a product you want to push and ask everyone working at the counter on one day to offer it to every customer they talk to and / or serve. get them to record how many times they do this and how many of the item they sell.  Compare numbers. Almost in every situation I […]

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Tags: Newsagency challenges · Newsagency management · Newsagency opportunities

Sunday newsagency marketing tip: give a courier a drink

December 20th, 2015 · No Comments

In the peak of summer give each courier delivering product to your business a bottle of chilled water for while they driving between drop-offs. How is this marketing? Couriers talk. They will share their appreciation of your thoughtfulness with others. Regardless of what they say to others about your gesture, you will benefit from doing good. […]

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Tags: marketing tip · newsagency marketing

Sunday newsagency management tip: ask for a report

December 20th, 2015 · No Comments

As soon as possible after Christmas, call a staff meeting and ask each team member prepare a brief report on a different department of the business and how it performed in the three months to Christmas. The goal of this exercise to to engage them with data, to see what they come up with. My hope […]

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Tags: Management tip · Newsagency management

How is Christmas trade in your newsagency?

December 19th, 2015 · 3 Comments

Christmas kicks in at different times of the season for different types of newsagencies. The most important comparison we can make is against our trade to this time last year. How is Christmas going for you? One of my newsagencies is up 14% year on year while in the other is up 9%. Moreimgportant than the […]

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Tags: Newsagency management

Christmas christians drive religious sales

December 19th, 2015 · 2 Comments

People watching is a pastime I suspect many working in retail enjoy. I do. I am fascinated by people who purchase religious cards and items at Christmas and Easter, especially people who tell you I’m not religious, when they male the purchase. I have had several people say this, almost as an apology, during the […]

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Tags: Gifts

What do you charge for envelopes for calendars?

December 19th, 2015 · 10 Comments

I was surprised to see a discount retailer charing fifty cents with their $2.00 Bartel calendars. These are envelopes the retailer purchases for twenty cents each with the calendars or less. Fifty cents is a bit rich for a discount variety store that claims to sell for less. 60% GP is excellent for the retailer […]

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Tags: Calendars

Unique card captions vital for Christmas card sales in the newsagency

December 19th, 2015 · No Comments

Shared Many Years is a Christmas card caption newsagents offer that you will struggle to find elsewhere. It is a caption we promote – because of the point of difference it reflects. It is another of the captions we have thoughtfully placed so people looking for a specific caption card can find it rather than buying a […]

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Tags: Greeting Cards

How do you feel about big businesses not paying fair tax?

December 18th, 2015 · 5 Comments

I am outraged at the report yesterday about big businesses not pain any tax. It is appalling that some of these businesses can spend more lobbying government than they do in taxation. It is frustrating that politicians of both sides suck up to big business and will put big business reps on boards and committees […]

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Tags: Ethics · Social responsibility

Transitioning everyday wrap in the newsagency

December 18th, 2015 · No Comments

While in one of my newsagencies we have moved away from flat wrap altogether, in another we have a bit of flat wrap but are mainly focused on rolls as this photo shows. This is not quite how we want it but it is close. This placement is opposite our women’s magazines. Our goal with […]

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Tags: giftwrap · Newsagency management · newsagency of the future · Newsagency opportunities

Christmas wrap at the counter of the newsagency

December 18th, 2015 · No Comments

Check out the placement we have of Christmas wrap and tape at the counter. There is no missing this wrap display by shoppers at the counter. I love it as it is bold, pitches range and is drives impulse purchases. I also love the decision to place a bin of tape next to the wrap – […]

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Tags: visual merchandising

Make sure you have cards placed for easy purchase

December 17th, 2015 · No Comments

Guys are not great at finding cards,particularly young guys who are not that used to being cards. That is why we ensure that cards like For My Girlfriend, are placed for easy discovery in the newsagency Christmas card selection. By placed for easy discovery I mean right in front of their faces. Too often I see […]

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Tags: Greeting Cards

Star Wars and magazines

December 17th, 2015 · No Comments

At the front of the newsagency, facing into the mall, we have a large range of Star wars product including this placement of collectible items and Star Wars themed magazines. It is driving excellent traffic for us. 4 likes

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Tags: magazines

Another take on the future of print

December 17th, 2015 · 2 Comments

This story about print from The Onion is worth reading. 1 likes

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Tags: Media disruption

VANA takes action on Hubbed and reveals the hotly contested area of last mile delivery in Australia

December 17th, 2015 · No Comments

VANA, under their parcel brand of Nparcel, yesterday sent out an email to newsagents claiming the ANF endorsed and promoted Hubbed is ‘piggy backing’ off the VANA platform. Yesterday’s email was a follow up to an earlier email. yesterday’s email was explicit in its allegations: Further to our previous communication regarding other providers piggy backing […]

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Tags: Uncategorized

Promoting magazines as Christmas gifts in the newsagency

December 16th, 2015 · No Comments

I have been asked to post on this blog more examples of how I use Facebook to promote the newsagency, especially everyday items like magazines that other retailers sell. Here is a post I have put up this morning for newsXpress Knox. It is not a blatant buy me pitch. Rather I have gone for […]

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Tags: crosswords

Newsagents the best retailers for premium pens

December 16th, 2015 · No Comments

Christmas is the best time of the year for the newsagency channel to shine for the sale of premium pens. Shoppers think of newsagencies first for these ideal Christmas gift items. We need to leverage the opportunity – online and in-store. I am promoting premium pens on Facebook – reminding our customers and others locally that we […]

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Tags: Gifts · Newsagency opportunities · Stationery