Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from May 2016

News Corp. should improve its accounting systems for small business newsagents

May 31st, 2016 · 6 Comments

For a company intent on telling governments how to govern and Australians how to vote, News Corp. should, in my opinion, get its own house in order when it comes to billing small business newsagents for promotions. The image on the left is the description used by News Corp. when billing newsagents for the recent […]

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Tags: Newsagency challenges · Newsagency management · Newspapers · Social responsibility · supplier arogance

Another walk through the newsagency

May 31st, 2016 · No Comments

Below is a video (shot on my iPhone) from Saturday May 29, 2015, a month after the last walk through video I posted here. I am posting the new video to reflect the changes that are part of everyday newsagency management in a shopping centre situation. IMG_0221 from mark fletcher on Vimeo. I hope the […]

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Tags: Newsagency management · Newsagency management video · newsagency of the future · Newsagency opportunities

What’s with the Stationery News reissue to newsagents

May 30th, 2016 · 6 Comments

It seems the latest issue of Stationery News has been sent to newsagents, again. This time marked as a firm sale – meaning they are unable to return it. This appears to be a mistake by Gotch. The challenge is the Gotch communication lines are clogged and emails are delayed in getting a response. I’ve […]

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Tags: magazine distribution · Magazine oversupply · Ugh!

Greenslade says newspapers are heading for the cliff

May 30th, 2016 · 7 Comments

Respected media commentator Roy Greenslade has written a column – Suddenly, national newspapers are heading for that print cliff fall – for The Guardian that will challenge all who have print newspapers as part of their business model mix. I am in Ireland to address the Irish Press Council’s annual general meeting in a lecture entitled […]

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Tags: Media disruption · Newspaper distribution · newspaper home delivery · Newspapers

State and federal politicians should be required to undertake a week of genuine paid work experience in a small business every year

May 30th, 2016 · 9 Comments

I first wrote here in 2013 that State and federal politicians should be required to undertake a week of genuine paid work experience in a small business every year. I believe it today more than ever. Indeed, right now in Australia, during this small business focussed election campaign, this idea ought to be out to every […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities · Small Business

Woolworths magazine promotion

May 29th, 2016 · No Comments

Nice stand with a terrific gift. I can’t recall ever getting an offer like tis from News Corp’s NewsLifeMedia. 0 likes

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Tags: magazines

Sunday newsagency challenge: look at your CCTV footage

May 29th, 2016 · No Comments

My experience is small business retailers look at CCTV footage only when looking for something specific. Take a look for no reason at all and see if you notice anything unexpected. Often when retailers do this at my suggestion they discover things that surprise them and, occasionally, things that anger them. Either way, they are […]

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Tags: Newsagency challenges · Newsagency management · Newsagency opportunities

Sunday newsagency marketing tip: promote your value proposition

May 29th, 2016 · No Comments

Newsagencies are regarded by shoppers as being expensive. One ay to challenge perception is with a compelling offer promoted on the lease line, to passers-by. For this to work, the compelling offer needs to be communicated in a simple and effective way and in a style that speaks to the target shopper. Here is what […]

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Tags: Greeting Cards · marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: automate management of multi-buy deals

May 29th, 2016 · No Comments

Any discounts you offer in your newsagency should be managed by your newsagency software. I see too many staff in newsagencies applying discounts manually. This leads to mistakes that cost either the customer or the business owner. Good software handles all sorts of discounts including catalogue sales, volume based pricing in a single purchase, volume […]

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Tags: Management tip · Newsagency management

In more newsagencies next week

May 28th, 2016 · 1 Comment

I am often asked about perspectives I share here and how representative they are. Insights come from my extensive travel. Next week, for example, I will be in newsagencies in Gladstone, Rockhampton and Mackay. This week it was Perth. Our channel is as diverse operationally as it is geographically. Seeing a diverse mix of businesses is helpful […]

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Tags: Newsagency management

Do your local community groups support your newsagency business?

May 28th, 2016 · 2 Comments

Local community groups expect local retailers to support them but, too often, their members to not support the local businesses. One newsagent I spoke with recently told the story of the local community group president who was aggressive in seeking financial support for their group but when asked about stationery and other suppliers for the […]

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Tags: Ethics · Newsagency challenges · Newsagency management · Social responsibility

Pacific Magazines launching newsagent exclusive promotion

May 28th, 2016 · 1 Comment

Pacific Magazines launches a prize-rich newsagent-only promoting starting next Monday. This promotion is a valuable opportunity for newsagents competing with other magazine retailers such as supermarkets and c-stores. Being run as part of the Pacific nexus program, more than 1,000 newsagency businesses will be supported through the campaign with in-store marketing collateral as well as […]

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Tags: magazines · newsagency marketing

Malware from Microsoft costs the small business newsagency channel $500,000+

May 27th, 2016 · 15 Comments

If you run a Windows computer no doubt you have been confronted with the Windows 10 update. This is an update that will not go away. Microsoft has diverted from usual practice and made it difficult for everyday computer users to avoid installing this update. This is what I say it is malware. The approach […]

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Tags: Ethics · Newsagency challenges · Newsagency management · Social responsibility

WH Smith’s Zoodle closes at Melbourne airport, opens in Perth

May 27th, 2016 · 1 Comment

WH Smith’s Zoodle kid’s store has closed at Melbourne Airport but it may re-open as the while strip where it was located is being redeveloped. Meanwhile, yesterday, Zoodle opened at Perth airport as part of a WH Smith expansion there. The footprint of WH Smith and its brands continues to expand in Australia. 0 likes

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Tags: Competition

The magazine specialist in Auckland: mag nation

May 26th, 2016 · 5 Comments

I checked out the latest incarnation of mag nation, the specialty magazine shop today. This store is in Auckland, where the journey began for the business, but in a different location. The model now is pared back a bit but still focussed on magazines. They have less ancillary product and fewer magazines.  I am surprised […]

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Tags: magazines

Book now for free Newsagency of the Future workshops

May 26th, 2016 · No Comments

I am preparing material for the 2016 Newsagency of the Future series. This workshop will be completely fresh content, focused on the back half of 2016 and beyond. It will take into account trends in product channels in which we operate today, opportunities in new channels and structural changes newsagents can make to leverage the […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Magazine publisher speaks out for newsagents and independent media

May 26th, 2016 · 24 Comments

Below in full is a copy of an email I received from Dave Brazier, publisher of Boar It Up Ya magazine. He speaks from the heart about challenges he faces in his business and his passion for our small business newsagency channel. Gday Mark how are things? I’ve just posted this onto my Facebook page, […]

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Tags: magazines

Beware tap and go

May 25th, 2016 · 18 Comments

Watch out for this. A customer makes a purchase totalling more than $100. They say they want to pay part cash and part credit card. They give you the card first for the majority of the purchase value, but under the tap and go limit. They then cleverly bamboozle the staff member and no cash […]

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Tags: Newsagency management · theft

Reducing friction in the newsagency

May 25th, 2016 · No Comments

Friction is a common theme among speakers at business conferences I have attended this year. It came uo several times at the Shoptalk conference in Las Vegas last week. Each use of the term has been in the context of business but before I look at that, here is the dictionary definition of friction: surface resistance to relative motion, as of a body sliding or rolling. […]

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Tags: Newsagency management

Brilliant financial year diary window

May 24th, 2016 · No Comments

Check out the window I saw at Birchalls in Launceston last night. I like this – you can’t miss it walking down the mall. 7 likes

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Tags: visual merchandising

Getting your EFTPOS up and running during a Telstra outage

May 24th, 2016 · No Comments

While Telstra appears to have been of little help to small business owners I have spoken with during the current outage, some banks have been equally unhelpful in restoring access to EFTPOS processing. One bank outright stated that their EFTPOS terminal would not work until Telstra was back on, the retailer was soon up and […]

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Tags: Customer Service

How did the Set For Life promotion go for you?

May 24th, 2016 · 20 Comments

A newsagent I spoke with yesterday told me they struggled to get customers purchasing a Set For Life ticket to take the free News Corp. newspaper. I’ll have to throw them away was their position. So, on their behalf, I am posting this here today and asking: How has the Set For Life promotion gone for you? […]

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Tags: Lotteries · Newspapers

Telstra outage hurting small business retail including newsagents

May 24th, 2016 · 2 Comments

Newsagents across Australia have been hit again by faults with the Telstra network. Retailers are affected where they run the business through a server located outside the business. They are also affected when EFTPOS terminals do not have phone line access. I know of one business that had no EFTPOS for five days. They spent countless […]

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Tags: Ethics · Newsagency management · Small Business · Social responsibility

Nextra and newsXpress support Red Nose Day

May 23rd, 2016 · No Comments

The Nextra and newsXpress marketing groups are carrying the flag for Red Nose Day within the newsagency channel. In my own business I am also promoting engagement with Red Nose Day online on social media. This is receiving support from red Nose day ambassadors, extending the reach of the link between the brand of my […]

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Tags: marketing · Social responsibility

Promoting Better Homes & Gardens Knitting & Crochet

May 23rd, 2016 · No Comments

Here is my display tip – it works better than overloading a single pocket. 7 likes

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Tags: magazines