Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from June 2016

Standards are only standards if they are enforced uniformly

June 30th, 2016 · 4 Comments

Given the ‘fines’ I have heard being imposed on some newsagents by Tatts in their compliance visits I have been taking more notice of lottery counters and whether they have non Tatts products on them.  Across several states and in plenty of newsagencies I have personally seen anything from counters with only Tatts products through to […]

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Tags: Lotteries · Newsagency management

Marketing tips for election day

June 30th, 2016 · No Comments

On my POS software company blog I posted these marketing tips for election day – suggesting easy ways small business retailers could make the most of the opportunity of the extra traffic out and about. I hope the ideas are useful to newsagents. In writing the post I have sought to show ways we can […]

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Tags: marketing · marketing tip · newsagency marketing

The commercial marketing campaign pitched as an olympic fundraiser – for which newsagents are the fundraiser

June 29th, 2016 · 15 Comments

Newsagents will earn 10c for each official Olympic scarf sold on redemption of a coupon from a participating News Corp newspaper. That is 5% gross profit from a $2 purchase price. 10c to store the stock, collect the coupon, reconcile coupons, process sales and return unsold stock. News Corp will argue this is a fund […]

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Tags: Ethics · marketing · Newsagency challenges · Social responsibility

Is the ANF using newsagent funds in support of big tobacco this federal election?

June 29th, 2016 · 7 Comments

The ANF is claimed as a supporting organisation of the Association of Australian Retailers, a group that appears to have been established to support the interests of big tobacco. Read what sourcewatch says about the AAR. Read what tobacco tactics says. AAR sent some newsagents a pack of materials to be used during the current federal election […]

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Tags: Newsagent representation

Double standards from Tatts for On The Run stores?

June 28th, 2016 · 2 Comments

Here is a photo from an On The Run store in the Adelaide CBD from last Friday night. Within walking distance of this store is a newsagency with a different looking counter, more space allocated and tougher rules for what can be displayed with or near Tatts products. Having seen both shops first-hand Friday, it appears […]

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Tags: Ethics · Lotteries · Social responsibility

Previewing the new Marvel part series

June 27th, 2016 · 1 Comment

I have been fortunate to receive part one of the new Marvel Movie Figurines part series due to go on sale July 11. The Marvel branding is strong, which is vital for this partwork to be successful. It will appeal to Marvel fans. Placed at the front of the store, this is a product that will […]

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Tags: partworks

One week to go

June 27th, 2016 · 11 Comments

Thankfully, we have reached the last week of what has been a painfully long election campaign here in Australia. I say painfully because most small business retailers see sales through the till slow in an election campaign for no other reason than people being uncertain and when they are uncertain they spend less. While is may […]

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Tags: Newsagency challenges · Newsagency management · Social responsibility

Pitching Australia’s Sporting Heroes in the newsagency

June 27th, 2016 · 1 Comment

We have the first issue of Australia’s Sporting Heroes placed between our two major newspapers. I think this is the best place for it as it gets it is front of plenty of eyeballs. We also have a second placement with sports magazines. 4 likes

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Tags: magazines

Pushing more ad material for News Corp.

June 27th, 2016 · 4 Comments

This weekend just gone newsagents were again asked to give away The House of Wellness magazine as a bonus with the newspaper. The thing is, this is not a bonus. It is an advertising catalogue that is part of a broader ad campaign for Chemist Warehouse. I have no issue with it being a catalogue […]

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Tags: Newspapers

Sunday newsagency challenge: stop letting reps order

June 26th, 2016 · No Comments

Set a policy for, say, three months. No reps are to order stock for your business. Instead, hand them a reorder from your software, based on what you sell. For card companies, because of their old-school processes, use the reorder report to set their reorder budget per visit. The most common outcomes from this move […]

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Tags: Management tip · Newsagency challenges · Newsagency management

Sunday newsagency marketing tip: leverage $150K in prizes

June 26th, 2016 · No Comments

The best newsagency marketing campaign on right now is the Pacific Magazines newsagency channel exclusive $150,000 competition. If you are not actively promoting this in your business you are missing the opportunity. In-store, on social media, through flyers to shoppers in your area – this campaign is one to leverage as it separates your business […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: compare the market

June 26th, 2016 · No Comments

For your everyday overheads, annually, compare. There are savings that can be made on insurance, internet access, electricity, finance and more. Given the average GP% in the newsagency channel, every dollar saved is worth three dollars through the till. 6 likes

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Tags: Newsagency management

Marvel part series timed perfectly for engaged newsagents

June 25th, 2016 · No Comments

This Marvel part series launches July 11, just ahead of the News Corp. national Marvel promotion. Newsagents who have pop culture covered are in for a treat. Here is a video promoting the part series. 1 likes

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Tags: magazines · marketing · Newsagency opportunities

Are you promoting national thinking of you week?

June 25th, 2016 · 1 Comment

I’d be interest to hear from any newsagents engaged with the National thinking of you week that is running this week. I saw it promoted in one newsagency I was in this week but nowhere else. If you are engaged with this, how is it going for you? What are the learnings? 0 likes

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Tags: Greeting Cards

Pencils with crosswords – a smart move in the newsagency

June 25th, 2016 · No Comments

I love the tactical placement of the $2.00 pack of grey-lead pencils with crossword titles in my newsagency at Southland in Victoria, by the manager of the store. Pencils are a perfect add-on to a crossword purchase. The placement does not get in the way of crossword titles. These pencils, from Last Diary Company, also […]

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Tags: Management tip · Newsagency management

The return on investment question for newsagency associations, or any small business association

June 24th, 2016 · 5 Comments

The decision to remain a member of a newsagency association ought to be a business decision based on tangible benefits. How much does it cost for a year? What tangible benefits have you achieved in the last year? What other use could you make of such an investment? Talking with a newsagent recently, they cited access […]

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Tags: Newsagency management · Newsagent representation

Cards with gifts in the newsagency

June 24th, 2016 · No Comments

Here is another smart move I saw in a newsagency this week showing placement of a greeting card with gifts in a display in a newsagency. It is vital we pitch cards outside the card department in our newsagencies as this gets cards in front of people who have not entered the newsagency with cards […]

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Tags: Gifts · Greeting Cards

Smart newspaper display in a newsagency

June 24th, 2016 · No Comments

Check out the newspaper display I saw in a newsagency I visited earlier this week. I like that the stand is unbranded and is not purpose built for newspapers. The stand is functional. It is also visually warm in a way that is on-trend in retail today. Newspaper publisher stands are highly branded and they […]

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Tags: Newspapers

The ridiculous distribution of Stationery News continues

June 23rd, 2016 · 3 Comments

We received another issue of Stationery News magazine today. This is a magazine for stationery retailers. We did not order it. It has not been supplied for sale in the newsagency. It has been sent as firm sale – this means we cannot return it unless we jump through time-consuming hoops. I think the supply of Stationery News […]

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Tags: magazines · Media disruption · Ugh!

Newsagent pitching $1 magazines

June 23rd, 2016 · 6 Comments

I can’t think of any reason to have this dump bin placed at the entrance to the newsagency. It looks like trash, competes with the premium product inside and disrespects the broader channel. When publishers see this they question the value of dealing with newsagents. 6 likes

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Tags: magazines

Marketing newsXpress businesses in New Idea

June 23rd, 2016 · No Comments

Check out the full page ad promoting newsXpress newsagency marketing group businesses in the latest issue of New Idea magazine. This print campaign coincides with a national social media campaign, in-store campaign and an e-commerce campaign – all combining to drive ne traffic in-store. The campaign leverages a highly sought-after brand with a demo appeal […]

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Tags: marketing · marketing tip · newsagency marketing · Newsagency marketing group

The challenge of shoppers who leave trash behind

June 23rd, 2016 · 13 Comments

Seeing this used coffee cup on the shelf of a Coles supermarket reminded me of the challenges we face in retail of shoppers who treat our spaces as a dumping ground for trash. Too often we pick up all manned of things deliberately discarded by shoppers in-store. Scraps of paper, empty cans, used tissues, empty […]

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Tags: Uncategorized

Boar It Up Ya closes, for now

June 22nd, 2016 · 3 Comments

I have heard from the publisher of this quintessential Aussie magazine, about the closure of the title: 3 weeks ago I made the tough decision to suspend further issues of both Boar it up Ya and Shoot Ferals Australia. Sales have continually declined to a point every issue is a real gamble to produce, and […]

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Tags: magazines

Seven ideas for increasing card sales in the newsagency

June 22nd, 2016 · No Comments

2016 is proving to be a tough year for card sales in newsagencies regardless of the card company you are with. While I think there are some factors outside our businesses impacting this, there is more we can do to make our own situation better than average. Performing above average starts with us being serious […]

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Tags: Greeting Cards · Management tip · marketing tip · Newsagency management · newsagency marketing

Perfect placement of Home Beautiful in the newsagency

June 22nd, 2016 · No Comments

I love this placement of Home Beautiful magazine with gifts and homewares in a Brisbane newsagency I visited yesterday. Smart. Tactical. Best-practice. 4 likes

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Tags: magazines · Tactical display