Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from August 2016

Magnetix – a terrific magazine specialist in Wellington

August 31st, 2016 · 1 Comment

The Magnetix store in Wellington New Zealand is the best specialty magazine retail business I have seen. It is ideally located in a busy city, well laid out, makes browsing easy, carries a diverse range of magazines, respects categories and segments and engages in creative in-store merchandising. Plus, their coffee is good. From the outside of […]

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Tags: magazines · newsagency of the future

Low cost lotto fit out for NZ retailers

August 30th, 2016 · 6 Comments

Looking in detail at the lotto fit out requirements for NZ lottery retailers today and I saw why the costs to the retailers are considerably lower than in Australia. The base is the fit in the shop, not purpose built. Into this is dropped a Lotto unit. There is flexibility on what can be in […]

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Tags: Lotteries

Where do you keep the high-end markers in your newsagency?

August 30th, 2016 · 2 Comments

I was in a newsagency recently where they kept a selection of high-end markers behind the counter including the ones in the photo. I asked if this was to protect against theft. Their response that it was to stop people coming in an sniffing them for a high. Is this a thing? Are there people […]

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Tags: Newsagency management

Promoting Father’s Day cards on social media for the newsagency

August 30th, 2016 · 1 Comment

Now more than at any time in the history of the newsagency channel we need to be promoting Father’s Day cards outside the newsagency. Indeed, we need to be doing this for every card season. Whereas in the past we could rely on our base traffic to generate a good result for any major season, this is […]

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Tags: newsagency marketing · newsagency of the future

Stationery retailers in Dubai told to not increase stationery prices during back to school

August 29th, 2016 · No Comments

A news report in the UAE last week encouraged consumers to lodge reports of stationery retailers increasing prices at Back To School time. The Commercial Compliance and Consumer Protection (CCCP) sector in the Department of Economic Development (DED) has called on retailers in Dubai not to increase prices of school stationery in view of the […]

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Tags: Ethics · Stationery

Growing c-store competition for newsagents

August 29th, 2016 · 1 Comment

Check out this recent article in one of the c-store retailer magazines. It speaks about being local and offering everyday items like cards, stationery. lotteries and more of what newsagents used to be known for. This is not the first article pitching a c-store model that is a newsagent model and it will not be […]

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Tags: Convenience retail · newsagency of the future

Did the News Corp. Marvel promotion drive success newsagents needed?

August 29th, 2016 · 6 Comments

The recent Marvel promotion run by News Crop. was not the success expected according to newsagents I spoke with. What was expected prior to launch to be a red-hot promotion was soft, delivering a bump but nothing like that necessary to justify the prime space taken and considerable investment in inventory. Looking back, there are […]

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Tags: Newspaper marketing · Newspapers

Sunday newsagency challenge: ignoring people does not make debt go away

August 28th, 2016 · 1 Comment

The only way to confront a cash-flow problem is to speak directly to those to whom you owe money. Ignoring them will only make the problem worse. Having ignored them and then asking others to intercede for you way down the tracking disrespectful to your creditors and unfair to those whom you ask to run defence […]

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Tags: Management tip · Newsagency challenges · Newsagency management

Sunday newsagency marketing tip: zoom in

August 28th, 2016 · No Comments

Rather than the usual Facebook post about a magazine with a photo of the full cover of the magazine, zoom in and show something more interesting. The photo with this post is part of the cover of the current issue of Australian Gluten Free Life. While the whole cover looks terrific, this image could gain […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: tell the truth

August 28th, 2016 · No Comments

A gripe among newsagent suppliers is the time and money spent re-sending inventory or other items newsagents say them have never received only to find, at some point down the track, that the goods were received. Before you say I never received it, be sue you never received it. I know from my own work […]

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Tags: Management tip · Newsagency management

This is the week to promote Thor

August 27th, 2016 · No Comments

With the new Thor movie wrapping filming in Australia this week and great media exposure, this issue of the Marvel partwork is ideal for promotion in and outside the newsagency. We have it at the counter as well as with Marvel products. 1 likes

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Tags: newsagency marketing · partworks

Promoting the drone at the newsagency counter

August 27th, 2016 · No Comments

We have a Spectre drone unpacked and on display at the counter to shop off the prize one of our Father’s Day card customers will win next weekend. This drone drive sales when people see it. Having it on show is more successful than referencing the prize on a poster. The drone  fits with the demographic we […]

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Tags: newsagency marketing

Sam Neill and Empire magazine support newsagents

August 27th, 2016 · 2 Comments

Sam Neill, Empire magazine and the News Editor of Empire magazine are all talking up the latest issue and newsagents on Twitter. More newsagents should engage on Twitter to support these call out. 7 likes

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Tags: magazines · marketing

Good to see the Herald Sun promoting newsagents on Twitter

August 27th, 2016 · 3 Comments

The 261,000 Twitter followers of the Herald Sun received this tweet that mentions newsagents and no other retailer.  Good stuff. 2 likes

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Tags: newsagency marketing · Newspaper marketing · Newspapers

New introductory video for the newsagency blog

August 26th, 2016 · No Comments

Here is a new video shot on Monday this week introducing the blog, what this place is about and some thoughts on the newsagency channel. 12 likes

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Tags: Newsagency management · Newsagent representation

News Corp. wrong to call credit card surcharges on Opal top-up sneaky

August 26th, 2016 · 28 Comments

News Corp last year ran a report by Benedict Brook, Commuters paying out hundreds in surcharges to top up travel smart cards, in which they claimed: PUBLIC transport users across Australia could be unwittingly shelling out hundreds of dollars a year on sneaky surcharges to use travel smartcards such as Opal, Myki and Go. But […]

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Tags: Ethics · Social responsibility

Newsagents now in on the discount magazine

August 25th, 2016 · No Comments

Newsagent franchise group Lucky Charm is running a three Bauer weekly magazine titles for $9.99 offer for people who have signed up to its points based loyalty program. My understanding is this is a national Lucky Charm promotion, mandatory on all businesses in the fifty location group. The only ways this promotion is financially beneficial for […]

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Tags: magazines

Committing to newsagents and the Australian newsagency channel

August 25th, 2016 · No Comments

With the number of newsagency closures and the retreating of some suppliers to newsagents, I felt compelled as the owner of newsagency software company Tower Systems to write recently to newsagents reaffirming my commitment to the channel.  I took the step as a note of positive affirmation. Here is what I said in my letter: […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities · Newsagent representation

The Examiner is better value that The Age on weekdays

August 25th, 2016 · No Comments

In a comparison of news content and pages, the $1.60 I spent on The Examiner in Launceston yesterday is better value than the 60% more for The Age. Comparing the two newspapers yesterday, page by page, from a local consumer perspective The Examiner is the better newspaper in my opinion – but the value at $1.60 is questionable […]

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Tags: Media disruption · Newspapers

Interesting product mix in a transit retail location

August 24th, 2016 · 1 Comment

Here is the mix of products in a transit location I was at yesterday. The mix is fascinating. Some makes obvious sense while some does not. If you are in a transit location it might be a useful picture to unpack. 2 likes

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Tags: Newsagency management

John Oliver on the importance of professional journalism

August 24th, 2016 · No Comments

John Oliver passionately explains the importance of journalism in a democracy and explains the risks for democracy as print newspapers close for digital editions. You’ll need to use a VPN to place yourself in the US to get access to this as access to geo-blocked: https://www.youtube.com/watch?v=bq2_wSsDwkQ I have watched the whole thing and found it most […]

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Tags: Media disruption · Newspapers

Has the popularity of the AFL licence fallen?

August 24th, 2016 · No Comments

Several newsagents have commented to me that revenue from AFL cards is down this year on last year. While decline in AFL licence product revenue this could be a function of the number of outlets with the cards, it could also have to do with other retailers offering them. I have noticed the AFL collector […]

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Tags: Newsagency challenges

BHG food title with newspapers

August 24th, 2016 · No Comments

We have been pitching the premium food title from Better Homes and Gardens between our two top selling newspapers. I think this is an excellent additional location for the title besides with food magazines. 0 likes

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Tags: magazines

Scenting the magazines

August 24th, 2016 · No Comments

Always trying different basket builders with magazines… 2 likes

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Tags: magazines

GNS announces cessation of cash and carry business

August 23rd, 2016 · 15 Comments

GNS today announced to newsagents the cessation of its cash and carry business. As I covered here in a comprehensive piece recently, this is one of several important changes the business needs to urgently make to remain relevant. Here is today’s announcement: Over the past few months, we at GNS have been constantly reviewing our business […]

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Tags: Newsagency challenges · Stationery