Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from October 2016

New uses for magazine space in the newsagency

October 31st, 2016 · 2 Comments

We further trimmed magazine space without cutting titles and introduced John Deere toys where we previously had magazines. The result is a terrific uplift on John Deere purchases and no impact on magazines. We are perpetually changing product locations, space allocation and product adjacencies. Standing still is not option in any retail business today. This […]

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Tags: magazines

Video drives BHG sales

October 31st, 2016 · No Comments

This video has been a factor in the extraordinary success of the latest issue of Better Homes and Gardens for us. Social media content has to entertain and it has to be short. 4 likes

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Tags: marketing

Graduation with newspapers in the newsagency

October 31st, 2016 · No Comments

Placement of Graduation gifts with newspapers works as it puts the gift purchase opportunity in front of those who might otherwise not have purchased for the season. We have found this tactical approach to work better for us than a pretty display on an aisle end. 2 likes

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Tags: marketing · marketing tip · newsagency marketing

Lotto land using winners to promote

October 31st, 2016 · No Comments

One comeback Tatts retailers can have against Lottoland is that they don;t sell lottery tickets. One way Lottoland combats this is with stories about winners, like this online story from a few days ago: The advice I published here two weeks ago on how to combat Lottoland remains the most comprehensive advice provided to Tatts […]

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Tags: Competition · Lotteries

Sunday newsagency marketing tip: how to pitch magazines on Facebook

October 30th, 2016 · No Comments

Too often newsagents include a photo of a cover of a magazine say say something like out now or the new issue of xxx is out now. This is the type of post many retailers do. To me, the best posts about magazines either focus on an image on a cover or some other aspect of […]

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Tags: marketing · newsagency marketing · Newsagency marketing group · newsagency of the future

Sunday newsagency management tip: be serious about computer use

October 30th, 2016 · 4 Comments

Another newsagent was hit by a ransomware attack last week. They paid $5,000 to get access to their computers again. Had they and their staff followed my suggested computer use policy they would have avoided the attach. 3 likes

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Tags: Management tip · Newsagency management

News Corp. are undercutting newsagents, again

October 29th, 2016 · 13 Comments

IGA supermarkets say support local businesses. Then, they team up with News Corp to give away newspapers, undercutting local small business newsagents. News Corp. says it supports and respects newsagents. Then, they team with IGA and other supermarket chains to educate people to stop buying newspapers at newsagents and, instead, but from supermarkets. Thanks News […]

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Tags: Ethics · Newspaper marketing · Newspapers · Social responsibility

The importance of being mobile engaged

October 29th, 2016 · No Comments

Mediaweek yesterday carried a link to a terrific report from Zenith forecasting that 75% of internet use in 2017 will be via mobile devices. Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts, published today. The mobile proportion of internet use has increased rapidly, from 40% […]

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Tags: Management tip · marketing tip · Media disruption · Newsagency management · newsagency marketing

Are your customers referencing the Lottoland ad?

October 29th, 2016 · 9 Comments

A newsagent told me yesterday two customers had referenced the Lottoland ad to them at the counter in the last week. One made the fun of the ad while another said they tried Lottoland as a result and liked it. In each case, the customer initiated the discussion about Lottoland. Until the comment at the counter, Lottoland […]

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Tags: confectionary · Ethics · Lotteries

Hiring for the newsagency

October 28th, 2016 · No Comments

I love the sign created by the manager of one of my stores seeking new staff. Like everything about the business, this does not read or feel like a traditional newsagency. It is important we embrace every opportunity to pitch our businesses as our businesses and not what people think they might be. This applies […]

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Tags: Newsagency management

Who is liable if a product you sell to the customer is faulty?

October 28th, 2016 · No Comments

I have seen several situations recently of suppliers refusing to assist retailers in dealing with goods that have been found to be faulty after their purchase from the retailer. The law is clear on this, the supplier is responsible. Each state refers to this under their consumer law. Click here to see the Victorian rules. Click here […]

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Tags: Ethics · Newsagency management

Inspiring marketing from Moleskin

October 28th, 2016 · No Comments

It is one thing to market products and another entirely to inspire people so they love your products. This sign on a wall in a Moleskin outlet can be seen from outside the shop. I stopped when I saw it. I saw other people notice it, stop and smile. I say the sign is inspiring […]

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Tags: newsagency marketing · Stationery

Is your toilet an indicator of the health of your business?

October 27th, 2016 · 7 Comments

In a business meeting today I was told the health of a retail business can be determined by looking at their toilet. A clean toilet = a well run business, he said. I think I agree with him. 10 likes

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Tags: Newsagency management

The unfair fairwork regime

October 27th, 2016 · 6 Comments

Consider this, a full time  employee who does the bare minimum to keep their job, has been on performance review twice and is  regularly ill so as to maintain accrued sick leave at close to zero takes two days sick leave, is paid the next day and resigns late that night by text message effective immediately, […]

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Tags: Newsagency management

Great to catch up with engaged NT newsagents today

October 26th, 2016 · 1 Comment

I was in Darwin today for the last of the current series I have been running on social media and website engagement for small business retailers. Most at the session today were from newsagencies. We had a terrific discussion – it went over time. What thrilled me was the interest by these newsagents in the […]

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Tags: Newsagency management

How I see masking tape in the newsagency has changed forever

October 26th, 2016 · No Comments

It was a thrill to see the Masking Tape Exhibition in Hong Kong this week. It really has changed how I see masking tape forever. On show are extraordinary works of art from many different people, representing many different interests and techniques. Here is this humble stationery item we have in our businesses that in […]

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Tags: newsagency of the future · Newsagency opportunities · Stationery

Displaying cards when space is tight

October 25th, 2016 · 1 Comment

Rent here in Hong Kong is high. Retailers need to make the most of the little space they have. hence these compact displays for cards, holding more stock per pocket than we see in Australia. Here is how cards look: Here is a close up of a couple of pockets. It has been fascinating looking […]

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Tags: Greeting Cards

Looking for products to attract Gen Y and Millennial stationery shoppers

October 25th, 2016 · No Comments

I have been at the Mega Show in Hong Kong this week looking at products with which to attract the stationery shoppers we see in Tyro, Kikki.k and similar stores that target Millennial and Gen Y shoppers. This show and the follow-up next week and coupled shows in Guangzhou this month and earlier this year […]

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Tags: Stationery

Clown craziness

October 24th, 2016 · No Comments

Imagine this out the front of the newsagency given the crazy stories in the media about crazy clowns 3 likes

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Tags: Fun

The cost to small business newsagents of returning magazine covers from unsold product

October 24th, 2016 · 5 Comments

This photo is from a colleague newsagent. It shows just some of the magazine covers they have to return as part of the arcane unsold magazine returns process that applies to newsagents and not their key competitors. I am writing about this today because of the discussion from my recent post: What happens to magazines […]

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Tags: Uncategorized

Inspiring Christmas displays

October 24th, 2016 · No Comments

This Christmas display is what greets shoppers as they enter the bed bath and Table shop in Hobart. It is terrific, in your face, easy to shop and timely. I mention this today because there are newsagents who are yet to put out Christmas. Bed Bath and Table is a terrific retailer. When it comes to […]

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Tags: visual merchandising

Sunday newsagency challenge: why stick with a category that generates under $30 a week

October 23rd, 2016 · No Comments

I was talking with a newsagent last week about a product category that generates less than $30.00 a week in gross profit. The category is not paying for the space, labour or the inventory investment. Yet the owner wants to stick with it as a service. There  is no evidence in basket data of the product serving […]

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Tags: Management tip · Newsagency challenges

Sunday newsagency marketing tip: calendars help you find new shoppers

October 23rd, 2016 · No Comments

This Star Trek calendar is beautiful. Star Trek fans with a passion for the original TV series will love it for sure. The challenge is, many will not know newsagents have the Star Trek calendar. So, we are hitting social media to promote it. I expect this targeted marketing will bring new traffic to the newsagency business. […]

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Tags: Calendars · marketing · marketing tip · newsagency marketing · newsagency of the future

Sunday newsagency management tip: custom stock take regularly

October 23rd, 2016 · No Comments

The days of the annual, end of financial year, stock take in retail are long over. That old-school approach is not needed by the tax office or your accountant. It does not serve your business needs. My advice is newsagents do a custom stock take, targeting parts of the business by supplier, department, category or […]

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Tags: Management tip · Newsagency management

The value of working together as a group is important for newsagents who want stronger businesses

October 22nd, 2016 · 5 Comments

newsXpress stores across Australia this weekend are running a nationally co-ordinated and promoted sale that is gaining terrific attention. This is the second such promotion in the last month that leverages the national footprint of 230 stores and an online and social media presence reaching deep into the community. What is interesting is that technology […]

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Tags: Newsagency management · newsagency of the future