Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from November 2016

Sunday newsagency challenge: be serious about your data

November 20th, 2016 · No Comments

I was talking to a newsagent last week who said they don’t have time to scan their sales so they use their out of date computer system as a cash register and process magazine returns through the Gotch website. Data is vital in guiding the best business decisions you can make. By not tracking sales you […]

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Tags: Management tip · Newsagency challenges · Newsagency management

Sunday newsagency management tip: cut employee theft – check the resume

November 20th, 2016 · No Comments

A newsagent colleague recently was stolen from by an employee. The cost to the business was $2,500. The person’s story at the interview was they had been out of the workforce for a year taking time off. However, given their age and health the story did not make sense. But it was not questioned. The […]

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Tags: Management tip · Newsagency management · theft

Sunday newsagency marketing tip: use Nexus emails

November 20th, 2016 · No Comments

Newsagents that are members of the Pacific magazines nexus program has access to a free email service allowing you to send an email to customers in the database you have built every two weeks. I know form personal experience these emails work. I have had people in the newsagency as a direct result of receiving […]

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Tags: marketing · marketing tip · newsagency marketing · Newsagency opportunities

The key to new traffic is to not look like an old newsagency

November 19th, 2016 · 4 Comments

In the first three hours of today 50% of the shoppers entering the business were new shoppers thanks to a major promotion and the front of store pitch into the shopping mall.  Here is what the ‘newsagency’ looks like today: As the headline says, the best way to get new people into your newsagency is for […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Selling News Corp. Hasbro Board Games on eBay

November 19th, 2016 · 7 Comments

I was surprised to see many eBay sellers offering the recent News Corp. Hasbro Board Games including this one that has sold 57 units so far. Looking further at some of the sellers it is surprising the extent of their offers. I’d love to know the revenue they are generating and if this makes the […]

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Tags: Newsagency challenges

Bananas with magazines

November 19th, 2016 · 3 Comments

One newsagent received a magazine bundle with part of a banana crushed on the outside of the bundle. In the middle of bundle was the rest of the banana. Sticky and messy. This leads me to ask the question: what surprises have you found in magazine bundles? A newsagent I spoke with yesterday told be […]

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Tags: magazines

Christmas in the newsagency

November 18th, 2016 · No Comments

Phase three of Christmas is up. This is a beautifully evolving season. Very proud of what the team is doing here. 17 likes

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Tags: newsagency marketing · visual merchandising

The journal challenge for Universal Magazines

November 18th, 2016 · 6 Comments

Universal Magazines has a range of journals under the brand of Signature. I was sent a pack recently. I like the product as do others in the office. The model is a challenge. 33% GP is insufficient. GP should be 50%+. Calling what we make commission demonstrates a disconnect with our model today. Sale or […]

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Tags: Suppliers

Signs that turn customers off #2

November 18th, 2016 · No Comments

The network is down is what the person behind the counter of another c-store in Sydney told me when I asked about the sign. I don’t care was their answer when I asked about taking the photo. Tough day I am guessing. 6 likes

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Tags: Newsagency management

Signs that turn customers off #1

November 18th, 2016 · No Comments

This sign in a Sydney c-store was noticed by a customer who had waited in line to purchase a top up. The retailer didn’t care they walked out. They also didn’t care if I took the photo. I don’t need her he said in the direction of the customer leaving without making a purchase. 7 […]

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Tags: Newsagency management

How will the change to two lottery sweeps affect your business?

November 17th, 2016 · 10 Comments

I have heard from several newsagents in Queensland this week who are concerned at the move by Tatts to sweep retailer accounts  twice a week. This post today is at their request, to open the topic for discussion by those who already experience this and those who expect it to commence soon. Please share your experiences. 11 likes

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Tags: Lotteries

Darrell Lea in Officeworks

November 17th, 2016 · 4 Comments

I was surprised to see Darrell Lea liquorice at Officeworks in Pitt Street Sydney yesterday. The Officeworks price is $1.00 per pack higher than I can easily find it elsewhere. So much of the Officeworks low prices claim in their expensive ad campaigns. The other surprise was the placement of the product in a dump […]

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Tags: Competition · confectionary

newsXpress launches national TV campaign today

November 16th, 2016 · 5 Comments

newsXpress kicks off a national TV campaign today, launching its EXCLUSIVE National Beanie Boo Week, to coincide with the launch of six exclusive to newsXpress Beanie Boos. Here is the call to action TVC: This campaign is not costing newsXpress members anything. In addition to the TVC, newsXpress has provided members free stock to give […]

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Tags: marketing · newsagency marketing

This is what magazine oversupply looks like in a newsagency

November 16th, 2016 · 7 Comments

I took this photo in a newsagency recently. This business tries hard to display magazines well yet every week they are sent far more than they can reasonable display. Magazine publishers take a look – you cause this. This is one section of the magazine department. There are two others like this. No wonder there […]

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Tags: magazines

Pacific Magazines closes moves titles

November 15th, 2016 · 1 Comment

Pacific Magazines has announced the sale of some titles and the closure of Girlfriend as we know it today – moving to seasonal and trend-based issues. Here is the announcement. 1 likes

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Tags: magazines

How does a wrapping machine in the shop window drive traffic?

November 15th, 2016 · 4 Comments

I am shocked that in 2016 there are still newsagents who store their newspaper wrapping machine in the shop window – blocking a view inside the shop and not using the window to display products for sale. This is crazy! Yet is is happening today. No matter how small the town and how little passing […]

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Tags: Newsagency management · newsagency marketing

Newsagent exclusive colouring magazine

November 15th, 2016 · No Comments

I was surprised to see this newsagent exclusive adult colouring magazine pack with free felt Paper Mate pens. I say surprised because I’d not heard about it. Usually, good national promotions get noticed. I only discovered the pack last week. I like the pack and that it is exclusive to newsagency businesses. While adult colouring […]

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Tags: magazines

Making the most of the Home Beautiful opportunity

November 15th, 2016 · 5 Comments

We are promoting Home Beautiful at the front of the newsagency to make the most of the Christmas tag and Washi tape. We are promoting on social media as this quality of gift is a sure new traffic driver as it is only in selected newsagents and Woolworths. 1 likes

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Tags: magazines

Newsagency Sales Benchmark Report: July – September 2016 vs. 2015

November 14th, 2016 · 5 Comments

This has been a challenging quarter for newsagents. The overall traffic decline is one of the largest in recent benchmark studies. The decline is due to declines in traffic for core newsagency lines: newspapers, magazines, tobacco and stationery. The increase in transaction count for lotteries is not driving an increase in non lottery product purchases. […]

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Tags: Newsagency benchmark · Newsagency challenges · Newsagency management · newsagency of the future · Newsagency opportunities · Optimism

Sunday newsagency marketing tip: stop listening to your suppliers

November 13th, 2016 · No Comments

Marketing advice from newsagency suppliers is usually advice that best suits the supplier. This is all about their products being presented in a consistent way. Following their advice can mute your voice, your point of difference. My advice today is don’t blindly promote as a supplier suggests. Promote in a way that best suits your […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: understand theft is a cost of business

November 13th, 2016 · No Comments

Theft is a cost of doing business in retail. Don’t let theft divert your attention from the bigger picture. Don’t let it get you putting up signs that turn customers off. Don’t let it get you hiding stock from customers. I see too many retailers obsessing about theft to a point where their obsession costs […]

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Tags: Management tip · Newsagency management · theft

Making better use of the old newspaper stand space in the newsagency

November 12th, 2016 · No Comments

This photo shows what used to be the newspaper stand in this newsagency I visited in in Queensland. The old newspaper stand went from floor to ceiling and reached out toward the front of the store by at least 1.2 metres. The location is just inside the entrance to the small 70 square metre shop […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Opportunistic retail · Optimism

Tough quarter for magazine sales in Australia

November 11th, 2016 · 10 Comments

While I will publish the July – September newsagency sales benchmark results Monday, I note the following results for magazines: 85% of report an average decline in unit sales of 11.3%. The average decline in weeklies was 10.1%.  The decline is not as bad outside the top selling titles. These results are in line with […]

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Tags: magazines

Another ad from Lottoland targeting, mocking, small business newsagents

November 11th, 2016 · 5 Comments

If you ever needed evidence that Lottoland is targeting newsagents more so than Tatts, check out their latest TV commercial that has just started airing: My question for newsagents with lotteries is: what are you doing about this? Lottoland is attacking the small business newsagency channel as they see it as the weakest link in […]

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Tags: Competition · Lotteries · Newsagency challenges

Paper Mate Woolworths stand would work in newsagencies

November 11th, 2016 · No Comments

I love this Paper Mate stand in Woolworths supermarkets. The only problem is they have it and our channel does not. It is a no-brainer that newsagents should have this state, in every newsagency, in the same location in-store at the same time and with the products on the stand offered at the same price, […]

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Tags: Stationery