Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from December 2016

How much is the Herald Sun today?

December 31st, 2016 · 6 Comments

While I have not seen it for myself, several newsagents tell me the Herald Sun has the wrong price printed today – $2.20 instead of $2.40. One newsagent says they have been told they will be compensated the 20 cent difference for each copy sold. Update: 8 likes

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Tags: Newspapers · Ugh!

2016: a year of transition for small business newsagents and their suppliers

December 31st, 2016 · 7 Comments

I created this forecast in 2009 anticipating revenue by category for a blended average retail newsagency to cover the 2010 to 2020 period. I have shared it several times here as well at newsagency conferences and Newsagency of the Future workshops over the years. With 2016 drawing to a close, except for lotteries (shown as […]

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Tags: Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Lottoland attracting customers with double jackpots

December 30th, 2016 · 1 Comment

Check out the Lottoland TVC that has been airing this month: OzLotteries has been busy this week promoting the $35M Powerball jackpot. This was on twitter yesterday: Online is where it is at with lotteries in Australia. This is why I have said for ages now that supermarkets getting lotteries is not the biggest threat […]

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Tags: Competition · Lotteries · Newsagency challenges

News Corp. gives Woolworths a competitive advantage over retail newsagents

December 29th, 2016 · 6 Comments

News Corp has announced that Woolworths, like Coles, will no longer be required to process the returns of newspapers. If News Corp. was genuinely supporting of small businesses it would implement this change for all retail outlets that comply with scanned based trading requirements and not just its big mates / advertisers. The less friction […]

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Tags: Competition · Ethics · Newspapers · Social responsibility

Who cuts the dick off this funny card and why?

December 29th, 2016 · 9 Comments

Every so often someone cuts the balloon ‘penis’ off this card. We don’t check the security system as life is too short to worry about the petty criminal actions of the censor. But it bothers me someone would enter the shop and censor what we sell. They can behave how they like in their own homes but […]

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Tags: Ugh!

Will you store Christmas 2016 stock for next year?

December 28th, 2016 · 3 Comments

Each season we quit everything that has not sold so the next time the season comes around we start afresh. Space is a factor – storage space is expensive in shopping centre space. But outside of the space issue, it is good business practice. I’d love to hear from others as to what they do. […]

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Tags: Newsagency management

Boxing Day is important for major shopping centre based newsagents

December 27th, 2016 · No Comments

Yesterday in many major shopping centres in Australia it was a battle between retailers large and small for shopper attention and money at the Boxing Day sales kicked off. Shoppers were out for a bargain and if you did not have bargains on the lease line people quickly passed you by. We had stock sourced […]

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Tags: Newsagency management

Is there no TV guide from News Corp. for this week?

December 27th, 2016 · 1 Comment

Newsagents in NSW tell me there is no TV guide from News Corp. covering TV this week. I checked online at the Daily Telegraph website and can only find last week’s guide – as you can see in the image. Hearing from newsagents in other states, News Corp. clearly managed this at the state level. Unless NSW […]

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Tags: Newspapers

How far customers travel for what they want

December 26th, 2016 · No Comments

We had a customer Christmas Eve driving across Melbourne, for an hour and a half, to purchase in-store a $180.00 product they discovered we have in stock. They have never been to our shop. They found us and that we have the item through a website. This experience reinforces the in-store value of being accessible online. The […]

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Tags: newsagency of the future · retail

Marie Claire a popular Christmas gift thanks to gift with purchase

December 26th, 2016 · No Comments

We have all but sold out of Marie Claire magazine thanks to the terrific J Bronze tanning cream gift with purchase and that this gift was not widely available. We leveraged the opportunity with out of store marketing and it worked a treat. Our main magazine competition is the two Coles’ in the centre and […]

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Tags: magazines · Opportunistic retail

In this the best Christmas card of 2016?

December 25th, 2016 · 2 Comments

From a newsagent husband to his newsagent wife. Gold. It’s the thought that counts! I love it! 22 likes

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Tags: Greeting Cards

Merry Christmas

December 25th, 2016 · 2 Comments

Have a wonderful Christmas Day folks. For plenty here it is the one day of the year off. Enjoy it whatever you do. 10 likes

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Tags: Ugh!

Blamed for the imminent divorce

December 24th, 2016 · 4 Comments

We sold our of Wife Christmas cards a couple of hours ago. This is good for us and our card supplier. Selling out with a few hours of Christmas shopping to go is good. However, the husband keen for the purchase was not happy. What am I supposed to do now, he said. There is […]

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Tags: Newsagency challenges · Newsagency management · Optimism

How single Christmas cards worked at the counter

December 24th, 2016 · No Comments

I checked in with the move from last weekend of putting a selection of single Christmas cards at the newsagency counter. It has worked a treat. Some customers swapped cards they had selected for cards we had at the counter. Others added cards to their purchase. The keys to selection were the careful selection of […]

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Tags: Greeting Cards

The important last two days of Christmas in the newsagency

December 24th, 2016 · No Comments

We made some moves in the newsagency yesterday to make the most of the last two days. This is the fifth major change in the Christmas season. Such changes are vital as the reflect the progression of the season to the climax of this act, which is today, Christmas Eve. I call it act one because […]

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Tags: Greeting Cards · Newsagency management

A perfect gift for those who can’t have a dog

December 23rd, 2016 · 3 Comments

It is not often you get a Christmas product hero product from a previous year be a hero again the next year. These life-like dogs that breathe are exactly that – a hero two years running. We have this one on the counter. People love it. And, no, damage has been negligible. We chose the […]

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Tags: Gifts

Leveraging Nicole Kidman on the cover of magazines

December 23rd, 2016 · 1 Comment

I was thrilled to see the latest issues of Australian Women’s Weekly and Australian Vogue placed next to each other in the newsagency yesterday. This is smart placement in retail, leveraging that Nicole Kidman is on the cover of both titles. This is the type of move newsagents can make that shoppers will rarely see […]

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Tags: magazines

Because Patti Newton has been in the news

December 23rd, 2016 · No Comments

Place this issue of New Idea Jumbo Puzzler in a more prominent position and leverage that Patti Newton has been in the news this last week as a result of a Christmas gift robbery from her car. While bad news for her, her photo on the cover of the magazine could help you gain an […]

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Tags: magazines

This is the week for suppliers to shine

December 23rd, 2016 · No Comments

We were all but out of single Christmas cards having achieved a 20% increase on what we did all of last year up to Christmas Eve. Things looked bleak, we preparing to take the stands off the shop floor. Then, our core card supplier found product from nearby major retailer and a secondary supplier filled some gaps. […]

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Tags: Greeting Cards

Winning the price comparison with Wild by WH Smith

December 23rd, 2016 · 4 Comments

At $49.99 our Cards Against Humanity packs are priced $20.00 less than the product is available for at the nearby Wild store. Wild is owned by UK giant WH Smith. Our strategy with this product this year has been all about driving traffic. We have had plenty of product available at this price. It has worked a […]

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Tags: Gifts

Gordon and Gotch forecasts changes to newsagent magazine distribution model

December 22nd, 2016 · 26 Comments

Gordon and Gotch sent this message to newsagents earlier this week: Dear Newsagent Since the industry consolidation in March this year we have been reviewing a number of processes that have been in place in our industry for many years. In our survey in July newsagents again said the work involved in processing and returning […]

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Tags: magazine distribution · magazines

The $3.2B Lottoland prize

December 21st, 2016 · No Comments

Lottoland is emailing daily this week. here is their latest – promoting their El Gordo related play. 3 likes

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Tags: Lotteries

Tatts marketing to the birds

December 21st, 2016 · 9 Comments

Spotted at Brisbane airport, a plane promoting Tatts’ Powerball.         Maybe they are hoping it works better than the DigiPOS screens. I never picked birds as gamblers though. 6 likes

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Tags: Lotteries

Why I don’t pitch shop local support small business retail in my business

December 21st, 2016 · 6 Comments

I don’t promote the shop local message from my local small business shops. You know the message I mean – the signs saying what small businesses mean, how it keeps people in work locally and similar. I understand the messages and how they make local small business retailers feel good when they pitch them. However, […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

NANA says Tatts has relaxed retail image requirement for newsagents

December 20th, 2016 · 7 Comments

NANA, the NSW newsagents association, released this yesterday: The retail franchise administration group at Tatts Group Lotteries has advised lotteries outlets in NSW and ACT which have a 30 June 2017 deadline to upgrade to the Generation One DigiPOS Retail Image that an across the board extension to 30 November 2017 is now in place. The […]

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Tags: Lotteries