Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from April 2017

Sunday newsagency marketing tip: be an outlet for local artists

April 30th, 2017 · No Comments

Find a wall in your shop and turn it into a mini gallery space for local artists. Make it available at no cost. Choose artists based on what you think works best. You will help local artists and better connect you with the community. The photo is from a shop I was in two weeks ago. […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: dig for gold in your card data

April 30th, 2017 · No Comments

Greeting card sales data offers newsagents terrific guidance on what gifts to stock. Dig deep into the data and you will be equipped to make better quality decisions on what gifts to stock in the business. I was talking to a newsagent last year who said they could not sell male gifts. They did not […]

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Tags: Management tip · Newsagency management

Magazines in specialty retail

April 29th, 2017 · 1 Comment

In the US last week I saw Tiger Beat magazine in several Claire’s stores. Claire’s is a value-based fashion store targeting girls 8 through around 15. This was the first time I had noticed a magazine in a Claire’s.  So, I suspect this is a publisher arrangement or promotion. It makes sense when you think about it, […]

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Tags: magazines · Management tip

It’s the massive jackpot that lures gamblers

April 28th, 2017 · 3 Comments

Talking to someone who knows a bit about gamblers today and they pointed out that it is the massive jackpots Lottoland offers that worry them the most. We were talking about as I got a new pitch by email today: Given their betting and online-only model it is easy for them to pitch and sell. […]

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Tags: Lotteries

News Corp. Play Doh promotion offers newsagents little incentive

April 28th, 2017 · 16 Comments

I have been contacted over the last two days by several Queensland distribution newsagents this week about the Play-Doh promotion being run next month by News Corp. promoting their Courier Mail newspaper. This blog post is for them. The main complaint is the meagre margin of 11 cents per item sold. Distribution newsagents receive this eleven cents […]

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Tags: Newspaper marketing · Newspapers

Recasting the image and appeal of the newsagency

April 27th, 2017 · 6 Comments

We are preparing to open a business a new location in a high street situation in suburban Melbourne. As part of the process of preparing the business we have been looking at our messaging inside and outside the shop. We wanted messaging that reflected the style and emotion of the business. Here is art we […]

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Tags: Newsagency management · newsagency marketing

Great to see more support for the newsagency channel on Twitter yesterday

April 27th, 2017 · No Comments

5 likes

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Tags: newsagency marketing

Important note re comments here

April 26th, 2017 · No Comments

When you type a comment on a post here, there is a field for a website address. If you don’t have a website, please leave the field blank. Putting your email address in is not appropriate. If I wanted you to enter your email address here I’d ask for it. 2 likes

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Tags: About us · Ugh!

Here is a way to find out the magazines your customers want you to stock

April 26th, 2017 · No Comments

I like this sign I noticed in a magazine shop I visited last week. I like it for several reasons: it shows shoppers the business can get more titles than are currently stocked, it involved the customers in the process and, it shows the business acting as a place that cares about magazines. These are all […]

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Tags: magazines

Closed for ANZAC Day

April 25th, 2017 · 7 Comments

ANZAC Day is one of the quietest retail days of the year in my experience. This is why we are closing this year. We get more from having the whole day off than staffing for half a day at public holiday penalty rates. 4 likes

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Tags: Newsagency management

Very cool video from the publishers of Frankie

April 24th, 2017 · 1 Comment

2 likes

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Tags: magazines

Why I think Tatts will be a challenge for retailers regardless of who owns the company

April 24th, 2017 · 7 Comments

I don’t see any reduction in the challenges for lottery retailers from a change of ownership of Tatts Group. While the company is clearly in play with reports last week about Kohlberg Kravis Roberts restating their desire for the company and the on-going pursuit by Tabcorp, I don’t see how an acquisition can improve the […]

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Tags: Lotteries · Newsagency challenges

Sunday newsagency marketing tip: events are terrific traffic drivers

April 23rd, 2017 · 6 Comments

In our retail businesses, with such a diverse mix of products and specialisations, we have wonderful opportunities for hosting closed-door events. Each event can target a special interest or a demographic niche that is of value to you. Each is an opportunity bring new people to your business. This type of marketing activity is 100% […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: look at the right data

April 23rd, 2017 · No Comments

A newsagents I was speaking with recently expressed concern about sales. I took a look at their data and saw healthy numbers. Whereas they were looking at data for two weeks, I was looking at data for three months. Comparing trading periods with less than two weeks data is dangerous. You need at least three […]

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Tags: Management tip · Newsagency management

Lottoland moves on competition and could be set to sponsor the Melbourne Cup

April 22nd, 2017 · 5 Comments

The Herald Sun has the story of Lottoland possibly sponsoring the Melbourne Cup. If this happens it will take awareness to a new level. I can understand possible interest by Lottoland as theirs is a worldwide brand. The speculation of the move comes on the heels of the move by Lottoland on Jumbo Interactive, an ASX listed […]

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Tags: Lotteries

Playing to your strengths

April 22nd, 2017 · 4 Comments

I love this sign on the door of a shop I visited this week. 18 likes

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Tags: retail

A retail window tells the story of your business

April 22nd, 2017 · 1 Comment

I love this window I saw this week. 9 likes

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Tags: retail · visual merchandising

Plain speaking shop door message

April 22nd, 2017 · No Comments

On the door of a shop I browsed this week. 9 likes

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Tags: retail

More Aussie magazine publishers should support newsagents online

April 21st, 2017 · 1 Comment

More UK magazine publishers support newsagents online than we see in Australia. Tweets like you can see in the image are common – a UK publisher promoting the latest issue of their magazine and pitching availability in newsagents. Tweets like this help drive vital in-store traffic. Every publisher with magazines in newsagencies should be promoting […]

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Tags: magazines · marketing

Newsagents frustrated to receive Stationery News

April 20th, 2017 · 2 Comments

I have been contacted by newsagents who received Stationery News magazine today and were billed for a full year subscription – when they did not subscribe. This has been going on for at lest two years – newsagents being sent the title, unsolicited, with a charge to their magazine account with the distributor. It takes […]

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Tags: magazine distribution · magazines

Better planning needed to leverage new titles

April 20th, 2017 · No Comments

While I like Yours Retro, it is a pity there was not better advance communication well in advance so we could factor this new title into a broader retro display is we wished. Whereas in the past a magazine launch would work in isolation, today it needs support from outside the category and engaged retailers […]

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Tags: magazines · Management tip · marketing tip

Vale Ken Murphy

April 19th, 2017 · No Comments

Ken Murphy, former CEO of the Queensland Newsagents’ Federation, has passed away while overseas on holiday. For many years at the QNF Ken was a fighter on behalf of Queensland newsagents. He was outspoken on matters of industry unification, poor national leadership and the Bill Express disaster that cost newsagents tens of millions of dollars. […]

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Tags: Leadership

Magazines work on the back wall of the business

April 19th, 2017 · No Comments

Last week, just before Easter, we moved the magazine department from the body of the business to the back wall. Not as punishment, not out of frustration. No, we moved them as a result of careful thought and analysis and consideration of other uses of the magazine fixture we had on the shop floor. At […]

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Tags: Uncategorized

Censorship at Typo

April 19th, 2017 · No Comments

Typo censors swear words on products in a typically Typo fun way. 2 likes

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Tags: Newsagency management

Typo thinks people need three Mother’s Day cards

April 19th, 2017 · 5 Comments

3 likes

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Tags: Greeting Cards