Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from June 2017

Interest free LayBy is dangerous

June 19th, 2017 · No Comments

A retailer called me Friday last week to discuss LayBy options. They are finding it tough to compete in the toy space with majors and they are considering offering interest free LayBy run and managed in-house. Their plan was to offer free LayBy for items over $100.00 and to give customers up to December 24 […]

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Tags: Newsagency management

Business management tip: be consistent with how you handle clearance lines

June 18th, 2017 · No Comments

National retailers in the US are terrific at managing quitting inventory. Most have a structured approach to what they call clearance lines. This photo is from a Staples store I visited last week. I saw similar clearance locations in each of the six Staples stores I visited in two states. Having space set aside, permanently, for […]

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Tags: Management tip · marketing tip · Newsagency management

Sunday newsagency marketing tip: make your own videos

June 18th, 2017 · No Comments

A great way to differentiate your business online is with your own content. Take out your phone and film that hot product that is easily demonstrated in a video. It works a treat and can show your business off with unique content. Show, don’t tell as they say. Here is a short and simple video […]

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Tags: marketing · marketing tip · newsagency marketing

A newsagency closure

June 17th, 2017 · 3 Comments

Channel 7 Perth did a story this week on the imminent closure of McGhee’s Newsagency in East Victoria Park, Western Australia. I have spoken with Rod plenty of times, at workshops I have run in Perth. My view is that newsagency closures are avoidable regardless of location and availability of capital. The most important requirements are desire to […]

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Tags: newsagency of the future

More on the value of licences to retailers

June 17th, 2017 · 2 Comments

Further to my post yesterday about licences, here is another example of the Wonder Woman licence working a treat at extending the appeal of the business. We have a wonder Woman costume for a dog, in our dog costume section. Customers love it. It’s a traffic generator, so I love it too. Products like this can […]

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Tags: Gifts · newsagency marketing · Newsagency opportunities

Easy up-sell with newspapers

June 17th, 2017 · No Comments

This placement of two different magazine titles with daily newspapers in the newsagency has been working well for us. It took a few seconds to setup and cost us nothing to create. In fact, the Tour De France program placement with the Herald Sun newspaper will work far better than if we had done a […]

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Tags: newsagency marketing · Newspapers

Licences help drive sales in retail

June 16th, 2017 · No Comments

Having the right licenced product at the right time is valuable in this market where licences are stronger than ever thanks to movie and TV franchises that are popular with demographics of value to us. Take Wonder Woman. The new movie is a worldwide hit, so much so that nostalgia product, based on the original […]

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Tags: Newsagency management · newsagency marketing

Meet your online competitor, in a garage near you … or a continent away

June 16th, 2017 · No Comments

Last week in Chicago I got to look at a range of online fulfilment solutions. The most interesting were the fully automated facilities aimed at small operations. Whereas in the past it cost hundreds of thousands of dollars to establish an automated warehouse for even 500 items, today that can be done for under ten […]

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Tags: Competition · Newsagency management

Big news out of Lotterywest today

June 15th, 2017 · No Comments

5 likes

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Tags: Lotteries

No, Tatts is not promoting your business online

June 15th, 2017 · 5 Comments

Here are recent tweets from Tatts via their TheLott Twitter handle, promoting online purchases. No mention of retail. Your branding commitment adds value to their online marketing, for online purchases. This is your competition: Oh, and here is one that popped up in the Twitter feed on my phone this morning: The Use App button […]

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Tags: Competition · Lotteries · Social responsibility

A gift for retailer friends

June 15th, 2017 · No Comments

I saw this mug in a shop last week. They also had a badge, shot glass and several other items with the same message. This would be a gift for anyone you know who works in retail. It made me laugh as I thought I knew what it said, and then I read that last word. 6 […]

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Tags: Gifts

Trade show closures reflect challenges for wholesalers

June 14th, 2017 · 4 Comments

2017 is proving to be a tough year for trade shows in retail categories related to newsagency businesses. There have been several trade show closures this year. While the organisers have pitched various reasons, it is falling numbers through the doors that reduce supplier engagement and that is what, ultimately, leads to the close of […]

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Tags: Newsagency management

Gold Coast website / POS software workshop added

June 13th, 2017 · No Comments

I have added a Gold Coast session to the regional workshops I am running to help retailers equip their retail business to confront the changes in retail, transact online and compete with big businesses, including Amazon. The sessions will include information about when people shop, what they are buying online and the winner and loser states when it […]

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Tags: Newsagency management

An excellent social media / customer / magazine engagement story

June 12th, 2017 · No Comments

I love this story from newsXpress Mount Morgan and their sharing of a photo sent to them by a customer who created a beautiful piece from a pattern published in Better Homes and Gardens. I love the story because the customer sent the photo to newsXpress Mount Morgan via Facebook and because newsXpress Mount Morgan […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: pitch wrapping

June 11th, 2017 · No Comments

If you are good at wrapping gifts, promote it as a service. A simple sign in the window can attract shoppers and help you increase revenue. here is how one business promoted the service in the US – it is simple and effective. 3 likes

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: look at the inventory performance gap

June 11th, 2017 · No Comments

Business gurus often talk about the 80:20 rule, they find all sorts of ways to apply it. In newsagencies, we could apply it by saying that 80% of our product revenue comes from 20% of our products. It is easy for newsagents to get this stat for their business. That’s my tip today, find out […]

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Tags: Management tip · Newsagency management

Free fidget spinner with WA Sunday paper

June 10th, 2017 · 12 Comments

A few weeks ago I wrote about a free fidget spinner being offered by the Daily Mail in the UK. Now we have The Weekend West The Sunday Times offering a free fidget spinner. With fidget spinner sales in the toilet and some with stock left dumping them below cost, I wonder if this giveaway is […]

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Tags: Newspaper marketing · Newspapers

Entertainment is vital in all retail experiences

June 10th, 2017 · No Comments

What we know about social media today is that people engage more with content that is entertaining. This is also true for websites in plenty of retail segments. An entertaining site attracts people, holds them and drives engagement. I say we know this because of data presented at just about every online retail conference I […]

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Tags: Newsagency management · newsagency marketing

A boost for newsagents in the UK election

June 10th, 2017 · No Comments

If you check Twitter you will see an active campaign of people buying up anti Labour newspapers and binning them. Here is one example with plenty of likes and re-tweets: Here is another that gained similar traction: This is an interesting form of protest. I wonder if it will take off in Australia, particularly with […]

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Tags: Ethics · Newspapers

No holding back on the front page

June 10th, 2017 · No Comments

Check out the from page of the New York Daily News in today. Talk about a front page to grab attention. There is nothing like a good political scandal to get people more engaged with mainstream news, including newspapers. Trump is said to be thin-skinned. I wonder how this cover will play with him. 2 likes

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Tags: Newspapers

Tatts fails to promote its retail network despite claims they do

June 9th, 2017 · 1 Comment

While Tatts reps have been telling retailers that Tatts regularly promotes its retail network I am yet to see evidence of this in online ads by Tatts. These are ads placed by Tatts on news sites and social media sites pitching the latest jackpot or product offer. All the online and social media ads I […]

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Tags: Lotteries · Social responsibility

A pop-up magazine, on stage

June 8th, 2017 · No Comments

Check out this very cool looking pop-up magazine on stage at The Town Hall in New York. 5 likes

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Tags: magazines

Magazines handle the Manchester terrorist attack

June 8th, 2017 · No Comments

Grazia from the UK and Who from Australia are placed together on the shelf today covers related to the Manchester attack and the aftermath. Both magazines lend themselves to out of store promotion on social media. 3 likes

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Tags: magazines

Fidget spinners dead in retail

June 8th, 2017 · No Comments

One way to tell is a retail product is dead is when you see it as a free gift at a business trade show. In Chicago today at the Internet Retail Conference & Exhibition six exhibiting companies were giving away fidget spinners. Most were giving them away without qualification, like they were offloading them. 5 likes

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Tags: Newsagency management

What next for Officeworks?

June 8th, 2017 · No Comments

With the sale of Officeworks off the table I expect Wesfarmers will increase engagement with the group, to lift performance. This could mean further diversification by the group, further into areas impacting us.  That is what I would do if I were them. We already see Officeworks playing well in the social stationery space as […]

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Tags: Stationery