Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from September 2017

An excellent example of terrific visual merchandising

September 30th, 2017 · 1 Comment

Here are four photos showing terrific attention to detail in a small Halloween themed display in a bookshop I visited earlier this week. Not only is the display eye-catching, it makes excellent use of a small amount of space and it pit shed products from a range of different categories. In fact, I count six […]

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Tags: Newsagency management · newsagency marketing · visual merchandising

More AFL Grand Final activity from News Corp. Victoria

September 29th, 2017 · No Comments

They sure win on the communication front. 1 likes

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Tags: Newspapers

Good looking magazine and newspaper display

September 29th, 2017 · 2 Comments

I like this wall I saw earlier this week displaying magazines and newspapers together. I like it for the professional look, ease of browsing, how it makes the products the hero that the fixtures are flexible, that it works on any wall to attract shoppers to this location, and the pitching of papers and magazines […]

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Tags: magazines · Newspapers

Selling pens, markers, with optimism

September 28th, 2017 · No Comments

I love this  display I saw at an Office Depot store. The WRITE BRIGHTER headline is brilliant and the range it is promoting fantastic. It is a strong, optimistic, pitch that makes you want to buy, to write brighter. We can learn from this. Our pen and marker suppliers can learn from this. Would I […]

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Tags: Newsagency management · Stationery

Confronting the challenge, making it work

September 28th, 2017 · No Comments

Challenges can stop us or they can motivate to tunnel through, climb over, walk around or somehow overcome. I was inspired by the table out the front of a bookshop I visited yesterday. They are on a steep hill but wanted a table of books out the front of their shop. They made it work. […]

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Tags: Newsagency management · Optimism

Making working for you appealing

September 28th, 2017 · No Comments

I love the appeal by the folks at Paper Source in their hiring sign. Knowing a bit about the business, what they sell, how they operate, the reality matches the pitch. This is a cool workplace where creative people will thrive. 3 likes

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Tags: Newsagency management

The Los Angeles Times cover-up

September 27th, 2017 · No Comments

The masthead and lead story headline are obscured by this post-it note type ad on the front page of today’s Los Angeles Times. This disrespected solid editorial principles. 4 likes

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Tags: newspaper masthead desecration

Pitching happiness from the shelves

September 27th, 2017 · No Comments

More and more retailers, usually small business or independent retailers, are taking the approach of a curator in selecting items they stock and the in-store placement of these items. Being a curator is a step beyond being a retailer as you choose items for how they make people feel, and sometimes this is consideration ahead […]

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Tags: Newsagency management · Optimism

WH Smith promotes their favourite magazine, at Sydney airport outlet

September 27th, 2017 · No Comments

This is a reminder to every retailer to walk the shop every day and ensure that the pitch matches the visual message. 8 likes

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Tags: Newsagency management

Pitching candy with water

September 27th, 2017 · 9 Comments

WH Smith at Sydney airport pitches water with candy in exactly the same way the UK company does in its UK stores. They have done it for years, because it works. Make the add-on purchase easy and people will embrace it. 9 likes

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Tags: Newsagency management

Small Sydney gift fair works well

September 26th, 2017 · 2 Comments

The Retail Quarter, the gift fair in Sydney right now, has been a good fair. I have been there over the weekend. While it was not crazy busy and does not have a large number of suppliers, it is proving to be a good event. I like that the aisles are not as packed with […]

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Tags: Gifts

Nothing like AFL Grand Final week to drive newspaper sales

September 26th, 2017 · 1 Comment

That Richmond is in the AFL Grand Final this coming Saturday is appreciated by all newspaper retailers in Victoria as it is delivering a welcome boost in sales. Victorians love their AFL football, especially if Victorian teams are in the Grand Final. Had this been a Greater Western Sydney / Adelaide Crows Grand Final newspaper […]

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Tags: newsagency marketing · Newsagency opportunities · Newspapers

Is Bauer considering closing and or replacing the Connections program?

September 25th, 2017 · 1 Comment

Rumours are dangerous things as they come without firm evidence. Hence, they need to be treated with care. A rumour put to me over the weekend is that management at Bauer is actively considering closing the Connections newsagent promotional campaign and replacing it with something promoted as better and more relevant to today but which […]

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Tags: magazine distribution · magazines · Newsagency challenges · Newsagency management

Burn, newspapers

September 24th, 2017 · No Comments

This ad from Sydney University kind of makes fun or mocks newspapers to sell its courses with the headline unlearn truth placed on top of a stack of newspapers. I noticed it today because of the newspapers in the image. I guess it worked at getting my attention. I say burn as it’s a modern […]

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Tags: Newspapers

Newsagency management tip: how to quit stock quickly

September 24th, 2017 · 6 Comments

If you want to quit stock, quit it, quickly. Quickly means different things to different people. I think it means 7 days … gone and out of the shop in 7 days from when you decide to quit the products. Of course, this will vary based on your own local circumstances. The easiest way to […]

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Tags: Management tip · Newsagency management

Newsagency marketing tip: don’t promote competitor businesses

September 24th, 2017 · No Comments

I don’t understand why newsagents share on their Facebook page a post from another newsagent’s Facebook page where they have no commercial or group relationship with the other newsagent. If you like what they have done and you have the product in your shop too, write about it yourself. Sharing can be lazy posting. It […]

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Tags: marketing · marketing tip · newsagency marketing

newsXpress TVC is driving in-store traffic

September 23rd, 2017 · 29 Comments

It has been hard for Foxtel’s 2.2 million subscribers to miss the newsXpress TV commercial running over the last week. Funded by newsXpress and supported with a strong social media campaign as well as in-store marketing, the TV campaign has been successful at driving net new traffic. Basket data indicate valuable engagement beyond the basic […]

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Tags: marketing · newsagency marketing · Newsagency marketing group · newsagency of the future · Optimism

Lotterywest trumps Lottoland and Tatts when it comes to community engagement

September 22nd, 2017 · No Comments

State owned. What Lotterywest gives back to the community matters in Western Australia. 12 likes

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Tags: Lotteries · Social responsibility

Lottoland promotes community engagement with $50 RFDS donation

September 22nd, 2017 · 6 Comments

When I see a company handing out a big cheque I think wanker, but that’s just me. Community group recipients usually deserve the donation, but too often they are a pawn in a commercial game. 13 likes

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Tags: Competition · Ethics

Now is the time to promote the AWW health Diary

September 22nd, 2017 · No Comments

Right now, right away, is the time for newsagents to promote the Australian Women’s Weekly Health Diary. This is an ideal title to pitch on social media as well as pitching in-store, in a prominent position where more eyeballs see it than in its usual location. Toing hard now is vital if you want to […]

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Tags: magazines · marketing · marketing tip

Why is Tatts competing with Lotterywest in Western Australia?

September 22nd, 2017 · 6 Comments

At a recent function, I was sitting next to the new CEO of Lotterywest, talking about Lottoland and the announcement at the function by the Premier, Mark McGowan, to act on Lottoland in WA. I mentioned that Tatts is also a competitor in WA, allowing online purchases via their website and their app. The Lotterywest […]

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Tags: Competition · Ethics · Lotteries

Are you ready for an ATO audit?

September 21st, 2017 · 1 Comment

I have heard from four retailers this week who are being audited by the ATO. Each expressed concern about the audit process, the information they are having too provide, the stress it is causing and worries about hat may be discovered. An audit can be stressful. The extent of this depends on the reason for […]

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Tags: Ethics · Newsagency management

Bauer CEO says the publisher is not in trouble

September 20th, 2017 · 4 Comments

From Mumbrella a couple of days ago: Bauer Media’s new CEO Paul Dykzeul doesn’t care if people think he’s a “prick”. Instead, he says he’s passionate, knows what he is doing, and is here to change the business model. The former Bauer New Zealand CEO, who joined the Australian arm in late June after the abrupt departure […]

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Tags: magazines

Games a fast growing category in Australia

September 20th, 2017 · No Comments

The games category has achieved double-digit growth on the back of strong numbers in toy, newsagency and game focussed businesses. Stores well established in the games space are doing particularly well this year. The two key drivers of the growth in the national and international sales data I have seen are game extensions through additional licences […]

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Tags: Newsagency management

GNS issues statement on levies paid by newsagents

September 19th, 2017 · 2 Comments

The GNS Chair this afternoon issued a statement to newsagents regarding the levy collected by the business as a premium on top of purchases. Dear GNS Levyholder, As you are aware for many years GNS charged its customers a levy to provide working capital for the group. The levy impost was ended last year on […]

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Tags: Newsagency management