Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from October 2017

The important charity connection

October 31st, 2017 · 3 Comments

Australians love charity connected Christmas cards. I know because of the number of requests I see in0store and through social media. Some customers make card purchase decisions based on the charities being supported. People want to support charities they know and trust. While the ideal situation is that suppliers negotiate with charities and promote their […]

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Tags: Greeting Cards · Social responsibility

How one newsagent responded to advertising falling out of magazines

October 30th, 2017 · 8 Comments

20 likes

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Tags: magazines · Ugh!

News Corp newspaper promotion in Coles

October 30th, 2017 · No Comments

I noticed this promotion with 25,000 double movie passess on offer in a Coles supermarket on the weekend. It was being promoted on in-store radio as well. This is a sweet deal. It is being managed by Loyalty Pacific News Corp and Coles. To get in on the deal the shopper needs to purchase using […]

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Tags: Newspaper marketing

A reminder about Inside Out magazine

October 30th, 2017 · No Comments

This is your reminder that the publisher of Inside Out magazine has a deal with Coles that makes them look cheap and us look expensive. It’e been going on for years and while my posts here may not change the disrespectful deal, it at least informs newsagents. 3 likes

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Tags: Ethics · magazines · Social responsibility

Sunday newsagency management tip: know your occupancy cost

October 29th, 2017 · No Comments

Newsagents, and just about any small business retailer, often complain about rent. Many who do complain do not know their occupancy cost. This is the ratio of rent to product sales where product sales include agency commission. Knowing your occupancy cost is key to every discussion you can have on rent. Here is the advice […]

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Tags: Management tip · Newsagency management

Sunday newsagency management tip: transform your space

October 29th, 2017 · 1 Comment

The front of your shop is key in stating the type of business you are and in encouraging those walking past in. These three photos show the first steps of transformation of  country Victorian business. 15 likes

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

How are sales for tonight’s $21M superdraw?

October 28th, 2017 · 7 Comments

A colleague has asked me to ask folks here how their sales have been for tonight’s superdraw, because their sales show now measurable bump. 2 likes

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Tags: Lotteries

More newsagents embracing cloud-based school booklist service

October 28th, 2017 · 2 Comments

Last year, my software company launched Booklist, a cloud based school booklist management solution designed to help newsagents compete with big businesses chasing school book list business. The goal was to provide newsagents a facility through which they can be seen by customers as more up to date and through which they can cut the […]

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Tags: Newsagency opportunities · Stationery

Promoting early Christmas card purchases

October 27th, 2017 · No Comments

We are engaging in-store and out of store campaigns to attract earlier shopping for Christmas, especially for Christmas cards – both single and boxed. We are using several messages in the campaign, designed to engage in a light way with the early shopping opportunity. I like the monochrome collateral created by a team member as […]

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Tags: Greeting Cards · newsagency marketing

Gotch credit card facilities down?

October 26th, 2017 · No Comments

A newsagent has let me know Gotch contacted them advising their credit card facilities were down this month. Has anyone else heard this? 4 likes

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Tags: Newsagency management

WA newsagents pushing back against Lotterywest online campaign

October 26th, 2017 · 8 Comments

Newsagents in Western Australia are removing promotional material in-store for Lotterywest online gaming sign up as a dispute with the state government owned lottery operator escalates. While the newsagent / Lotterywest relationship improved with the change of government earlier this year, recent pressure from Lotterywest for newsagents to promote a service from which they make […]

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Tags: Competition · Ethics · Newsagency challenges · Newsagency management · Social responsibility

NEDS pitching online gambling

October 26th, 2017 · 4 Comments

With NEDS now launched, there is another gambling player that is spending up pitching online versus in-store. While not pitching lottery products it is chasing dollars from the same pool. 2 likes

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Tags: Competition · Lotteries

The value of specialisation in independent retail

October 25th, 2017 · No Comments

Specialisation is more important in independent retail today than ever. With the lines between retail channels blurred what was a differentiating yesterday is no longer today. Take stationery. Our channel dominated this twenty years ago. Today, we are not dominant with supermarkets, stationery specialty, online and new stores like Typo, Kikki.k and Smiggle doing this […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Making the most of limited space in-store

October 24th, 2017 · No Comments

Check out the card and packaging fixture I saw on the weekend in a store that has limited space availability. 5 likes

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Tags: Newsagency management

Tobacco retail display in Denmark

October 23rd, 2017 · No Comments

Here is a behind the counter tobacco retail unit in a c-store in Denmark, which I saw a couple of weeks ago. I figured Australian tobacco retailers may find it interesting. It is a computerised dispenser with digital representation of packs. Excellent security. 5 likes

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Tags: Tobacco sales

The front of the newsagency

October 23rd, 2017 · No Comments

A common question I get by email is for a photo of the front of one of my stores as it currently looks. Here is my Knox store as it looked at the weekend. Each lease line pitch is designed to attract traffic from the mall. 15 likes

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Tags: Management tip · marketing tip

Newsagents with Tyro can offer Afterpay in their shops

October 23rd, 2017 · No Comments

Through my POS software  company I have been working with Tyro to make access to Afterpay (buy now pay later) easier. If you are a Tryo customer, regardless of the software you use, click here to register your interest. Tyro will contact Afterpay for you. Afterpay has its own sign-up that you will need to complete, […]

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Tags: Newsagency management

Newsagency marketing advice: use videos on social media

October 22nd, 2017 · No Comments

Using a video on social media to pitch a product range can be far more effective that still photos. Experts disagree on time and other factors for videos. I have found that for most products I pitch, a video of between 15 and 30 seconds works best. It needs to be not over-produced. It needs […]

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Tags: marketing · marketing tip · newsagency marketing

Newsagency management advice: schedule stock deliveries

October 22nd, 2017 · No Comments

When you order stock, consider being specific about when you want stock delivered. Group deliveries together, so that you may roster the business to make for the most efficient arrival of stock. If you leave it to suppliers you might have stock arrive each day of the week when a more efficient solution could be […]

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Tags: Management tip · Newsagency management

Lottoland pitches in media for newsagent support

October 21st, 2017 · 2 Comments

At the same time Lottoland wrote to ALNA offering what appears to be a commission to newsagents they engaged a PR campaign, giving the ALNA letter to journalists. It’s been reported in newspapers and online.  Lottoland CEO Luke Brill says Newsagents are an important part of Australian communities… So important that newsagents were mocked by Lottoland. […]

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Tags: Ethics · Lotteries · Social responsibility

Is the fax machine redundant in today’s newsagency?

October 21st, 2017 · 8 Comments

We have not had a fax machine in one of my newsagencies for two years. There has been no negative impact on customer service or revenue. Customers who ask to send a fax are offered a lower cost, and easier, email service alternative. The fax machine is very much yesterday’s technology. It has a limited […]

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Tags: Newsagency management

How poor quality NBN is negatively impacting small business retailers including newsagents

October 20th, 2017 · 24 Comments

The National Broadband Network (NBN) being rolled out in Australia today is not the NBN Australians were promised during the election campaign when it was first pitched. Instead of (fast) fibre to the premises as was initially rolled out under the Labor government, for some years now under the Liberal/National Party the NBN rolled out […]

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Tags: Ethics · Newsagency challenges · Newsagency management · Social responsibility

Communication from ALNA from an approach by Lottoland

October 19th, 2017 · 4 Comments

Luke Brill, CEO of Lottoland, visited the ALNA head office to talk newsagents, almost a year after his company started attacking and mocking our channel, calling on shoppers to stop shopping in newsagents. here is a report from ALNA about the visit: Lottoland’s Desperate Plea  Lottoland CEO Luke Brill visited the ALNA head office to […]

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Tags: Competition · Ethics · Lotteries · Social responsibility

How the retreat of banks from regional and rural Australia hurts small businesses retailers and the communities they serve

October 19th, 2017 · 14 Comments

More Australian banks are pulling out of country towns, leaving local businesses and individuals without any over the counter bank services. They are closing branches and agencies. In one situation recently, a regional town with a population of 2,000 saw its last bank brand close, leaving locals a forty-five-minute drive to the nearest bank. This […]

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Tags: Newsagency management · Newsagent representation

Plastic bag issue finally getting resolved

October 18th, 2017 · 4 Comments

The announcement by the premier of Victoria last night that they will ban single-use plastic bags brings Australia closer to a national resolution of this issue. The opportunity is for retailers to get on the front foot and pitch a bag solution that eliminates not only plastic bags but the degradable bags often put in […]

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Tags: Newsagency management