Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from December 2017

Newsagency management tip: end of year declutter

December 31st, 2017 · 2 Comments

If you are working this weekend and not in a busy Summer holiday location, things are bound to be quiet. My suggestion is to take the opportunity to declutter. At this time of year in retail, decluttering to me means quitting a product, category or even department that is not relevant to how you will […]

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Tags: Management tip · Newsagency management

Reducing magazine floorspace allocation in the newsagency

December 30th, 2017 · 7 Comments

We have moved magazines off the floor, to the back wall of this newsagency. While it is the back wall, it is a feature, and easily shopable. It is also not too far from the front of the shop. This magazine wall can be see from outside the shop – this is important to us. […]

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Tags: magazines · Management tip · Newsagency management

The value of older employees in retail today

December 29th, 2017 · 2 Comments

Older employees can being terrific value to a retail business that is keen bring change to the business. Young employees cost less and this is a common appeal among retail business owners. An older employee could bring more value to the business, they could leverage a better return on labour investment for the business. Here […]

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Tags: Newsagency management · Newsagency opportunities

Many businesses closed over the Christmas / New Year break

December 28th, 2017 · 14 Comments

It is now tradition that many suppliers to retail and newsagency businesses are closed in these days between Christmas and New Year. With so many in business saying how tough things are, seizing every opportunity possible to serve customers is important. I know of several suppliers benefiting from being open this week while competitors are […]

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Tags: Newsagency management

Notes for school leavers joining the full-time workforce

December 27th, 2017 · 2 Comments

I have some advice for school leavers joining the full-time workforce: Learn as much as you can. If you are not sure of something, ask. Don’t assume. Work out how to love your job, because if you don’t, working there will not be good for you or the business. Be as low maintenance as possible. […]

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Tags: Management tip · Newsagency management

Embracing the Boxing Day opportunity

December 26th, 2017 · No Comments

I am embracing the Boxing Day opportunity in my shopping centre based stores today, as I’ve done for years. The keys to leveraging the traffic surge is to: Not look like a newsagency Have bought for the opportunity. Removed Christmas decorations as that season is over. Pitching competitive propositions. Well managed, it is easy to […]

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Tags: Newsagency opportunities

Merry Christmas everyone

December 25th, 2017 · No Comments

Enjoy the day off. Relax. 8 likes

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Tags: About us

If you are open Christmas Day

December 24th, 2017 · No Comments

I love what Shashi and Pallu Patel, the owners of Meet and Deep newsagents in Twickenham are doing for Christmas Day and I love that Twitter enabled me to discover this wonderful story. Read the full report here. Meet the newsagents in Twickenham who open their shop on Christmas day and put on a family […]

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Tags: Newsagency management · newsagency marketing

Christmas Eve trade

December 24th, 2017 · 5 Comments

While I said yesterday would be the biggest day of the year, today will demonstrate the value of Sunday trading for centre based newsagencies. Whereas many high street shops, including newsagencies, will be closed today, those of us in centres will be open. I expect it will be a good trading day, but not and […]

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Tags: Newsagency management

1974

December 23rd, 2017 · 2 Comments

I love this photo that came up in my Twitter feed today. It shows a couple standing out the front of their Seacroft, Leeds, UK newsagent business in 1974. 10 likes

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Tags: History

The busiest retail day of the year

December 23rd, 2017 · 1 Comment

For those of us with newsagencies in shipping centres today is likely to be the busiest day of the year. It is the day late Christmas shoppers start, the day kids (usually boys) tend to shop and the day early shoppers fill gaps in what they have. Good luck everyone. I hope today is stunning […]

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Tags: Newsagency management

Lottoland 30% discount pitch

December 22nd, 2017 · No Comments

Lottoland has been emailing its marketing list with an offer of 30% off for the El Gordo $3.2B prize pool game. Crazy. 0 likes

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Tags: Competition · Lotteries

Pitching by magazine brand

December 22nd, 2017 · No Comments

Whenever we get magazine titles connected to a single masthead brand we place them together, as we have done with these That’s Life related titles in-store. This proximity placement is the best way to leverage the masthead connection and thereby increase the opportunity of impulse purchase of the one-shots especially. 5 likes

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Tags: magazines

Helping get the papers out to customers

December 22nd, 2017 · 8 Comments

Looking at some recent comments here I realised that some newsagents may not understand how engaged the newsagency software companies can be beyond software support. Here is one example from this week. A newsagent unexpectedly walked away from their business, appointing a liquidator, without notice to anyone including newspaper publishers. The liquidator seized the computers […]

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Tags: Newsagency management · Newspapers

Men’s Style magazine closing

December 21st, 2017 · 3 Comments

Bauer is closing Men’s Style magazine. Mumbrella has the details. 2 likes

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Tags: magazines

Coles shows how to pitch Christmas in destination retail

December 21st, 2017 · No Comments

Supermarkets are destination shops, shoppers walk in with items they are there that day to purchase. I suspect it is rare people say oh let’s go to the supermarket for a browse. Good supermarket managers leverage destination shopping for valuable impulse purchases. At my local Coles supermarket they are leveraging destination shopping with key Christmas […]

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Tags: Newsagency management

Foreign language Christmas cards

December 20th, 2017 · 3 Comments

I am curious about the commitment of other newsagents to foreign language Christmas cards. We have Greek and Italian covered but that is it. Years ago, the range was bigger. I’d love to know what others do in this space. 0 likes

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Tags: Greeting Cards

Asking can I help you is not good shop floor customer service 

December 20th, 2017 · 4 Comments

There was a time when asking a shopper can I help you? was good customer service. Those days were simpler in retail.  Today, with competition tougher than ever and shoppers more informed and more powerful than ever, our shop floor engagement has to be different to back when the simple question was good.  Today, we […]

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Tags: Newsagency management

New Yorker promoting subscriptions in Australia

December 19th, 2017 · 4 Comments

The New Yorker is running a sizeable campaign on Facebook inn Australia pitching twelve weeks of the weekly magazine for $6.00. This is a stunning offer not only because of the price but because of the direct to consumer offer from a US publishing company. While the title has narrow appeal, at that price the […]

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Tags: Magazine subscriptions · Media disruption · Newsagency challenges

Ink, the Murdoch play

December 19th, 2017 · 2 Comments

I am grateful for the opportunity to see Ink, a play about the arrival of Rupert Murdoch on London’s Fleet Street in the late 1960s, recently in London. Ink is terrific theatre as it tells the story not only of Murdoch and his take over and what it means to Fleet Street but also about […]

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Tags: Newspapers

XchangeIT and Gotch too late with title price change information

December 18th, 2017 · 12 Comments

Disregard for newsagents and the software companies that serve them was on show today with the late announcement by XchangeIT and Gotch this morning of price changes affecting magazines that has been on sale for several hours. For businesses that bemoan poor tech compliance by newsagents they set a poor example. Their late notice caused […]

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Tags: Ethics · Newsagency management

Keeping the cards fresh key to sales this week

December 18th, 2017 · No Comments

As last-minute shoppers venture out to start their Christmas shopping, keeping the Christmas card offer fresh, tidy and easily shopped is key to card sales success this week. This is especially true in newsagencies as we remain a key destination for key season card shopping. While these shoppers are frustrating in that they expect the […]

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Tags: Newsagency management · Newsagency opportunities

Australian Gluten Free Life supports newsagents

December 18th, 2017 · No Comments

It is terrific to see publishers supporting newsagents in practical ways. Australian Gluten Free Life magazine tweets support for our channel. Plus, they list newsagency stockists on their website, enabling those seeking out their magazine to find newsagents with it. 4 likes

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Tags: magazines

Newsagency marketing tip: leveraging passion

December 17th, 2017 · No Comments

One of the easiest ways to attract a new shopper into any retail business is to pitch products that connect with passion(s), theirs or those for whom they purchase gifts. Some passions are easy to spot while others are obscure. Once you have found products that can tap into a passion, like Kombi vans, the […]

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Tags: marketing · marketing tip · newsagency marketing

Newsagency managent tip: selecting gifts for the business

December 17th, 2017 · No Comments

Take a look at card sales by caption, work out the percentage of each. Use that percentage breakdown as a guide for the percentage allocation of gifts for those occasions in your gift department. Too many newsagents buy gifts for seasons. That approach will not help you achieve the gift sales you could achieve. 8 […]

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Tags: Gifts · Management tip · Newsagency management