Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from January 2018

Why you need more than one Valentine’s Day display

January 31st, 2018 · No Comments

Look at the store of any major retailer during a season and you will see multiple pitches for the season, no matter how small the store is. Even in a store of 100 sq metres you will see a key season pitched in at least three locations. I have seen this in gift shops, card […]

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Tags: Newsagency management · newsagency marketing · visual merchandising

How we pitch Australia Day is challenging

January 30th, 2018 · No Comments

All of us in business want to connect with major holidays, for business and for community connection. It is challenging with holidays meaning different things to different people. Australia Day is challenging as we learn more of what happened on that day, especially that is marked the start of the systematic reduction of the 700,000 […]

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Tags: marketing · newsagency marketing · Social responsibility

Newsagents need to be prepared for the day daily newspapers close print editions

January 29th, 2018 · 9 Comments

Regardless of the spin from newspaper publishers, we are approaching the day when capital city and major regional daily newspapers will cease to be published daily. As the largest single channel retailing print newspapers in Australia, small business newsagents need to be prepared for this, we need to ensure, today, that our businesses can sustain […]

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Tags: Media disruption · newsagency of the future · Newspaper distribution · Newspapers

Using social media to reach new customers

January 28th, 2018 · No Comments

POS software can be pretty boring, especially to small business retailers who are passionate about their family and about their specific type of business. The marketing folks at my newsagency software company, which also develops and sell software for other specialty retail channels, create social media posts to reach out to retailers who might not […]

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Tags: marketing · marketing tip

Humanise your business with shopper photos

January 27th, 2018 · 1 Comment

More and more retailers use using photos of shoppers in-store to personalise their businesses. Toms (see photo) is one example. This is something we can do in newsagencies, especially regional / rural newsagencies. The photos could be of events, customers with purchases, charity engagement, competition winners, local happenings or photos people have brought in that […]

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Tags: Newsagency management · newsagency marketing

Lottoland pitches shop overseas on Australia Day

January 26th, 2018 · No Comments

Lottoland, the disruptive offshore online lottery betting business, has leveraged Australia Day to pitch the purchase of tickets in US lotteries! 3 likes

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Tags: Competition · Lotteries

Visiting an Amazon shop for magazines

January 26th, 2018 · No Comments

I am grateful for the opportunity to visit two Amazon shops in the US a couple of weeks ago, one in New York and one in Los Angeles. While I will have more to say about the shops and shopping experience at my newsagency workshops soon, I want to share today what I saw in relation […]

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Tags: magazines

Small business newsagents help parents contain back to school costs

January 25th, 2018 · No Comments

Small business newsagents are doing an excellent job serving local families and schools with access to an excellent range of stationery and other supplies at competitive prices for the 2018 back to School season. Watching TV and reading the newspapers you would not know this as the mainstream media are focussed on big business stories […]

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Tags: Newsagency management · newsagency marketing · Newsagency opportunities

Every newsagent needs to be across Gotch product code change

January 24th, 2018 · 8 Comments

Here is the text of an email from XchangeIT to newsagents yesterday. Dear Newsagent From 13th February 2018 you will be receiving DD2s/Files from Gotch, via XchangeIT, that contain their new 10-digit Product Code format (an update from their old 5-digit codes because they are running out of numbers). To make this change possible, your […]

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Tags: magazine distribution

APRA chasing newsagents for music royalty coverage

January 23rd, 2018 · 11 Comments

APRA AMCOS has been active chasing newsagents since the New Year for fees for playing music, whether streamed, by CD for on radio in-store. There is a letter, usually followed by a call. Based on what some have told me today, the call can become aggressive. The APRA fee is a cost of business. It […]

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Tags: Newsagency challenges · Newsagency management

Inspiring retail outpost

January 23rd, 2018 · No Comments

The kikki.K outpost in the Qantas terminal at Sydney Airport is terrific, a best-practice example of an outpost. The outpost uses a small footprint but displays a considerable range of stock and even offers a personalisation service. It is easily shopped and laid out for fast selection, which is important in an outpost situation. If […]

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Tags: Newsagency opportunities

Free workshop: Ideas for transforming your newsagency in 2018

January 22nd, 2018 · No Comments

Ideas for transforming your newsagency in 2018. A free management workshop for newsagents. newsXpress invites newsagents from across Australia to free management workshops. We also offer to fund air travel for newsagents to ensure easy access to this important event. Hear how newsagents are transforming their businesses, finding new customers, enjoying a new lease on […]

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Tags: Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future

Newsagency management tip: worry less about competitors

January 21st, 2018 · No Comments

I appreciate frustration newsagents and other small business retailers feel when they see products they have had success with make their way into a national chain or a nearby competitor. In many cases this comes about because the supplier needs more volume than the independent retail channel can provide. Hence the move to mass or […]

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Tags: Management tip · Newsagency management

Toys set to be strong in 2018 for newsagents

January 20th, 2018 · No Comments

The toy category is set to be a strong category for newsagents in 2018 with more newsagents taking it on and with more suppliers prepared to sell to our channel than in the past. Toys today are broader in their appeal than ever before, especially bad games, which experienced double digit growth in 2017. While […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities

Locking up the newspapers

January 20th, 2018 · 1 Comment

I love the irony of newspapers being locked up in this world where newspapers are so freely available. I took the photo a couple of days ago. 12 likes

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Tags: Newspapers

Beware the doom and gloom reporting about Facebook

January 19th, 2018 · No Comments

News outlets and some social media commentators / consultants have been saying the sky is falling following the announcement from Facebook last week of planned changes to their news feed algorithm. As often the case, plenty has been said about what might be. I think we are better off waiting to see what actually happens, […]

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Tags: marketing · Newsagency management · newsagency marketing

Terrific Atlanta gift fair offers insights for independent retailers

January 18th, 2018 · 2 Comments

I am grateful for the opportunity to visit the Atlanta gift fair this year. It was my fourth year at the event and the most enjoyable so far. In addition to the trade show I was able to sit in on some terrific gift related product and strategy workshops. There was plenty of new product […]

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Tags: Gifts · Newsagency management

Some small business newsagents rely too much on accountants for business decisions

January 17th, 2018 · 9 Comments

While accountants can play a valuable role in business decisions, I see and hear of situations where the accountant has too much of a say. In one situation recently an accountant told a newsagent they should put tobacco products into their business because all newsagents have cigarettes. This was in a business the accountant’s client […]

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Tags: Management tip · Newsagency management · newsagency of the future

Inside the pencil factory

January 16th, 2018 · 2 Comments

Pencils are a core product for Australian newsagencies. While they have travelled a significant distance from where began, they remain vital today as new generations buy them in good numbers. With this in mind, I encourage you to take a moment to read a wonderful article, Inside One of America’s Last Pencil Factories. In an […]

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Tags: Stationery

Suppliers promoting retailers on social media need to lift their game

January 15th, 2018 · No Comments

The publisher of Breathe magazine promoted newsagents on social media, and Woolworths. The post from yesterday says participating newsagents. You have to go to their website to find them. However, on their website it is all about them selling direct to the shopper. It is only when you scroll down to the bottom of the […]

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Tags: Competition · magazines · Newsagency challenges

Newsagency marketing tip: thanking shoppers

January 14th, 2018 · 1 Comment

Thank you for visiting today. Hearing this from a staff member in a retail store as I was leaving made me feel good. It was delivered in a genuine way. People can shop anywhere. The more welcome they feel they more likely they will spend and return another time. 10 likes

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Tags: marketing · marketing tip · newsagency marketing

Newsagency management tip: reviewing your P&L should not be annual

January 14th, 2018 · 1 Comment

It is vital that your business P&L is accessible at least monthly, within a few days of the end of the month. Otherwise, you are making decisions without the facts. You should be able to to produce this P&L from your accounting software without the need of an accountant. Relying on an accountant for access […]

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Tags: Management tip · Newsagency management

TV campaign for newsXpress

January 13th, 2018 · 4 Comments

newsXpress yesterday kicked off a national TV campaign promoting jigsaws. 93% of purchases with jigsaws have only one jigsaw in the basket. The goal o the TV campaign, in-store promotion and social media engagement is to drive basket depth – in addition to making newsXpress stores destination stores for jigsaws. Last year, jigsaw sales increased […]

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Tags: marketing · Newsagency management · newsagency marketing · newsagency of the future

In 2018, make every day your payday

January 12th, 2018 · 6 Comments

For several years, I have written that newsagents need to make every day their payday. This is an important message as it focuses on the goal of driving business value. Too often, I see retailers working about, being focussed on, the wrong things, things that do not directly affect business value. As 2018 gets under […]

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Tags: Newsagency benchmark · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

You are not your customer

January 11th, 2018 · No Comments

The next time you decide to not stock something because you do not like it, stock it and give it a good location and good support. You are not your customer. Think about the magazines you sell, the diverse number of titles. What percentage of the magazines you stock would you read if you had […]

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Tags: Gifts · newsagency of the future