Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from April 2018

How to secure the goods you sell to businesses and others on account

April 30th, 2018 · No Comments

If you have strong accounts business in your newsagency, business where you supply goods on account to be paid at a later stage, then the Personal Properties Securities Register (PPSR) operated out of the Federal Government’s Australian Financial Security Authority could be useful. The PPSR was established by the Gillard government in 2012. You can register […]

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Tags: Newsagency management

A Japanese pub made from recycled newspapers and other materials

April 30th, 2018 · 1 Comment

1 likes

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Tags: Newspapers

Promoting Mother’s Day cards at the counter

April 29th, 2018 · No Comments

The impulse card unit we have at th counter is working a treat selling Mother’s Day cards for us. While then unit holds three different card designs, we often only place two so that more of the design at the back can be seen. This is key to achieving full potential of the counter unit […]

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Tags: Greeting Cards

Leveraging multiple covers of the latest issue of Empire magazine

April 29th, 2018 · 2 Comments

Here is our pitch of Empire in the magazine department… 4 likes

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Tags: magazines · Tactical display

Pitching the Pacific Magazines UK trip promotion

April 29th, 2018 · No Comments

Here is the promotional display we have placed near magazines to pitch the Pacific Magazines prize of a trip to the UK or a diamond ring. The display is drawing shopper attention right where it needs to to generate the title purchase – which, of course, is the goal of the promotion. We are also […]

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Tags: magazines

Making the most of the royal baby opportunity

April 28th, 2018 · No Comments

I love this counter placement by the manager of one of my stores, pitching the royal baby special issues of New Idea and Who at the counter. Placed with other royal family related products, this pitch maximises  – the opportunity for easy impulse purchases. It also mixes product categories to demonstrate our product range diversity. […]

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Tags: Impulse lines · magazines · Newsagency management · newsagency marketing

News Corp. to sell regional and local newspapers?

April 28th, 2018 · No Comments

From Mediaweek yesterday: News Corp in talks with potential buyers of its regional and local newspapers News Corp has opened talks with potential buyers of its regional and local newspapers, including private equity bidders, reports The Australian’s Dana McCauley and Bridget Carter. Sources close to the discussions cautioned that the talks were exploratory and may […]

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Tags: Newspapers

The story of the drunk paperboy

April 28th, 2018 · No Comments

From ITV in the UK: A 64-year-old paperboy who deliberately set fire to his employers’ house in a bid for revenge after his benefits were cut has been jailed. Neil Hitchin poured flaming white spirit through the letterbox of Adrian and Caroline Watts’ home next to their newsagents in Waterfoot, Lancashire, while they were sleeping. […]

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Tags: Newspapers

Lottoland letter to newsagents

April 27th, 2018 · No Comments

Click here to see a letter from Lottoland sent to some newsagents this week. Click here to see my thoughts on a relationship with Lottoland. 0 likes

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Tags: Competition · Ethics · Lotteries · Social responsibility

Supermarkets beat newsagents on stationery placement

April 27th, 2018 · No Comments

I have visited more than ten supermarkets in the last two weeks to see their approach to everyday stationery, following up a hunch that they are having more impact on stationery sales in newsagencies than considered. In each case they offered an excellent range, covering everyday needs. Easily shopped. Offering brands people know. At prices […]

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Tags: Stationery

Lottoland and Mozambique

April 26th, 2018 · 1 Comment

Check out the report published in the Sydney Morning Herald about the latest moved by Lottoland. 2 likes

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Tags: Lotteries

What if you spent your energy on this instead…

April 26th, 2018 · 18 Comments

Considerable time is spent by some newsagents on lotteries – fighting Tatts, fighting competitors, dealing with onerous shop-fit requirements, arguing about digital screens for which there is no commercial proof of value, competing with the growing number of outlets selling the same products, competing with online. What if all that time, worry and money was […]

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Tags: Newsagency management · newsagency of the future

Anzac Day

April 25th, 2018 · 16 Comments

Looking online for resources respectful of Anzac Day, I found this video. it is of a song, ‘On Every Anzac Day’. It was launched a few years ago at the Australian War Memorial during a performance by the song’s creator (John Schumann OAM) who wrote the renowned military tribute I was only 19. We can use […]

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Tags: Social responsibility

Lottoland launches a petition

April 25th, 2018 · 1 Comment

Lottoland is begging Australians to sign a petition to keep them in business in Australia. Here is their pitch: WHY WE NEED YOUR HELP The Federal Government announced in late March that it wanted to ban all forms of online betting on lotteries – the products Lottoland Australia currently offers to our more than 650,000 […]

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Tags: Competition · Ethics · Lotteries · Social responsibility

Gordon and Gotch dumps awful Mother’s Day gifts on newsagents

April 24th, 2018 · 5 Comments

IF YOU ARE A MAGAZINE PUBLISHER, READ THIS. THIS RIGHT HERE IS A REASON NEWSAGENTS EARLY RETURN, IT IS WHY MORE ARE REDUCING MAGAZINE FLOOR SPACE AND EVEN QUITTING THE CATEGORY ALTOGETHER. Gordon and Gotch sent Mum’s Gift Pack 1 to newsagents yesterday. It is priced at $14.99. Inside is a collection of what can […]

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Tags: Ethics · magazine distribution · Magazine oversupply · magazines · Social responsibility

The $3,000 transaction in the newsagency

April 23rd, 2018 · 6 Comments

At my small suburban high street newsagency on Saturday, not long after opening, we processed a transaction worth close to $3,000.00 for one customer. It was a new customer for the business, someone who contacted us through social media, chasing some of the high end limited edition collectibles we have access to. We arranged to […]

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Tags: Newsagency management · Newsagency opportunities

Inspiration…

April 22nd, 2018 · No Comments

A perfect song can help you process business challenges and see through them to opportunities on the other side. It can motivate you to see things you might otherwise miss. I have a collection of ‘perfect songs’, including this one. It is from a movie, Sunshine on Leith, which is a feature film build aroud […]

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Tags: newsagency of the future · Optimism

Marking tip: pitch gift cards in the newsagency

April 22nd, 2018 · 1 Comment

While Coles supermarkets may gave the fancy, season specific, stand, there is nothing stopping newsagents pitching gift cards with Mother’s Day cards, especially gift cards for their own business. Gift cards are an easy gift for this season of notoriously last-minute clueless male shoppers. I share this photo as inspiration to engage with the gift […]

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Tags: marketing · marketing tip · newsagency marketing

It is not too early to pitch Mother’s Day

April 21st, 2018 · No Comments

A newsagent mentioned to me this week that it is too early to pitch Mother’s Day, that most people buy in the last week to ten days. While I agree that purchases are usually close to the actual day, having a pitch out now is key as it reinforces your store as having a Mother’s […]

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Tags: Newsagency management

Wonderful narrative campaign from Lotterywest

April 21st, 2018 · 4 Comments

Lotterywest has launched an inspiring and beautiful campaign. The campaign offers collateral retailers in WA can use to pitch lottery products in a community-focussed way. Check out the first in the series: 6 likes

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Tags: Lotteries · newsagency marketing

ALNA responds on Lottoland pitch to newsagents

April 20th, 2018 · 42 Comments

Adam Joy, CEO of ALNA, shared the following with me yesterday and I share it here with his permission. The Australian Lottery and Newsagents Association (ALNA) has taken a considered approach to the public advertisements by Lottoland Australia Pty Limited, which have appeared in newspapers last week, and on radio this week, regarding their commissions […]

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Tags: Lotteries · Newsagent representation

The NANA position on Lottoland’s offer to newsagents

April 19th, 2018 · 3 Comments

Plenty of newsagents have sent me this email published today by NANA. Many sent it saying WTF NANA? Their line about not being in anyone’s pocket reads as a passive-aggressive statement to me. Their line about monopolies, too, is odd as they have dealt with monopolies in our channel for years. NANA’s Position on Lottoland’s […]

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Tags: Lotteries

newsXpress invites newsagents to Melbourne to learn about what it does to help newsagents reinvent their businesses.

April 19th, 2018 · 1 Comment

Newsagency marketing grown newsXpress is growing right across Australia. To help it more efficiently manage interest from prospective members and to best show what it does and how the team helps to transform businesses, newsXpress in inviting invite newsagents to a free mini-conference in Melbourne on May 22. Free flights & free accomodation. Here is what […]

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Tags: Newsagency management · newsagency of the future

News Corp. gives space to Lottoland to make their case

April 18th, 2018 · 1 Comment

Oh please, seriously? News Corp. gave space to Lottoland CEO Luke Brill to spin more in an effort to keep their business in Australia viable. This appeared in The Daily Telegraph on the back of support from News Corp. on Sky News. Why is the company supporting Lottoland? Here is Brill’s opinion piece from The […]

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Tags: Ethics · Lotteries · Social responsibility

Pitching beyond the traditional newsagency

April 17th, 2018 · 3 Comments

My newsagency software company is pitching a message beyond traditional for Aussie newsagency businesses: Newsagencies are evolving. Be part of the vibrant future of Australian newsagencies with Tower | #tower #local #retail #newsagency#smallbusiness #smallbiz | www.towersystems.com.au 6 likes

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Tags: newsagency marketing