Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from November 2018

Government owned Australia Post outlets over reach, again, with Christmas catalogue

November 30th, 2018 · 1 Comment

The latest catalogue distributed by Australia Post, a Christmas catalogue, sees, in my opinion, Australia Post overstep its obligations under the Act under which it operates. My concern here is their corporate stores, their government owned stores. These stores are the federal government operating a business, competing with small family run businesses. Take a look […]

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Tags: Australia Post · Competition · Ethics · Social responsibility

Small Business Ombudsman payment times survey

November 29th, 2018 · No Comments

The Small Business Ombudsman has launched a survey seeking data on payment times being experienecedc by small businesses. This survey will help develop understanding of the current payment times being experienced by small businesses. Partial and late payments, seeking discounts to pay in 30 days, offering loans to cover extended terms, forces the business to […]

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Tags: Newsagency management

Newsagents set to see less public transport ticket related traffic

November 29th, 2018 · 7 Comments

The announcement this week by the NSW state government that people will be able to use their credit / debit card to travel on trains is another indicator that newsagents should not rely on agency business. Sydney commuters and tourists can now pay for their train rides by tapping on with a credit or debit […]

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Tags: Newsagency management · newsagency of the future

RBA engage in discussion on going cashless

November 28th, 2018 · 16 Comments

Further to my posts here, here and elsewhere on the cashless trend, the ABN yesterday reported on comments by the Governor of the Reserve Bank on this topic. Regulators are pushing us into a cashless world as RBA declares ‘a turning point has been reached’ By business reporter Nassim Khadem Cash will become a niche […]

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Tags: Newsagency management

The Correspondent – a new news model

November 27th, 2018 · No Comments

I have signed on an a founding member of The Correspondent, an ad free journalism platform. I like their approach…  3 likes

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Tags: Media disruption

Beware EFTPOS scams in retail

November 27th, 2018 · 3 Comments

TV news in various cities have been reporting on an increase in EFTPOS scams in recent months. My advice: never let your terminal out of your control. This is what scammers most commonly do, ask for access to the terminal for what sounds like a legitimate reason and then they pull their stunt. Here is […]

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Tags: Newsagency management

Tatts ignores retailers in Set For Life social media marketing

November 26th, 2018 · 2 Comments

This ad for Tatts appeared in the Facebook feed on my phone over the weekend. Take a look, nowhere does it pitch in-store purchase. This ad is 100% about direct purchase by the customer through the Tatts App. Since I have the Tatts App on my phone, the ad has a button “Use App” that […]

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Tags: Lotteries · newsagency of the future

Marketing tip: Christmas marketing ideas

November 25th, 2018 · No Comments

Every year I publish Christmas marketing ideas. This year, I have put together a small list of my favourite ideas. Pitch easy shopping. People often talk about how hard Christmas is. Be the local business that makes it easy. Tell people how you make it easy. Make the shop less about Christmas. Consider pulling back on the Christmas […]

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Tags: marketing · marketing tip · newsagency marketing

Fairfax pitching in-store digital screen

November 24th, 2018 · No Comments

Fairfax is pitching this digital screen to newsagents in Victoria. Here is the pitch they make: We have a 32″ LCD screen which will feature Fairfax promotional ads but also allows each store to place their own ads on the screen at no cost, excluding News Corp products and Tattersalls. These screens can be mounted […]

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Tags: Newspapers

Q3 2018 newsagency performance benchmark results

November 23rd, 2018 · 3 Comments

Core categories in trouble. New categories growing. This newsagency sales benchmark study reflects sales results as tracked in 147 retail newsagency businesses in Australia for the third quarter of 2018 compared to the same period in 2017. Only businesses with accurate data are included. Each data point is the average, mean, of all data for […]

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Tags: Media disruption · Newsagency management · newsagency of the future · Newsagency opportunities

Public discussion about newsagencies

November 22nd, 2018 · No Comments

1 likes

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Tags: newsagency of the future

This is a true story of new traffic and sales growth in newsagency businesses

November 22nd, 2018 · 1 Comment

It happened last week and this week in newsXpress businesses across Australia. This exclusive range just about sold out in ten days, eight weeks before payment is due. Let me show you a photo of the products. Then, I will explain what newsXpress did to make this a success for local shops and outline why […]

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Tags: Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future · Newsagency opportunities · Optimism

All ready for Black Friday / Cyber Monday

November 21st, 2018 · No Comments

With all the hype in the US, anyone in the online sales space in Australia needs to engage with Black Friday or Cyber Monday. We did last year and say an extraordinary uplift in sales, making the discounting well worth it. Across a range of website as well as in-store we are all set, ready […]

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Tags: Newsagency management

The steep decline in magazine browsing impacts newsagency foot traffic

November 21st, 2018 · 1 Comment

For many years, newsagents would complain about shoppers who stood and sat in the magazine aisles reading magazines. We are not a library posters were common as were requests for shoppers to buy a magazine or leave. back in those days, it was common for newsagents to have 1,200+ titles in their range. Today, there […]

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Tags: magazines · Media disruption · Newsagency challenges · Newsagency management · newsagency of the future

News Corp. campaign seeks to cut newsagent shop traffic

November 20th, 2018 · 1 Comment

The ad placed in a perfect position on the front page of the  Herald Sun yesterday pitched a campaign aimed at cutting the daily visit to the newsagent, or any other retailer, to buy the newspaper. It pitched a $1 a day home delivery, an offer that must be loss making for the company. An […]

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Tags: Media disruption · Newspapers

White magazine closes, but were they they were hounded out of business?

November 19th, 2018 · No Comments

The marriage magazine White is closing. Media reports claim they were hounded out of business because of their decision to not include same sex couples in their pages. Click here to read their farewell blog post and see a video they made explaining themselves. They make it clear the title is not advertising driven. That […]

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Tags: magazines · Social responsibility

Celebrating Mickey Mouse’s birthday

November 18th, 2018 · No Comments

I am grateful for the opportunity to visit an extraordinary display of Mickey Mouse memorabilia last month in Hong Kong as part of the 90th birthday celebrations. On show at this wonderful licence event were pages or original sketches of the character and a video paying of the first film. Mickey Mouse continues to be […]

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Tags: marketing · newsagency marketing

Selling off the Christmas tree

November 17th, 2018 · No Comments

Sales of ornaments off the Christmas tree have been terrific already this season. Shoppers love that they can see the ornaments as they wold look. They also comment on the colour theming we have pursued through our product purchases for this year. We happily let people take ornaments off the tree for purchase. The more […]

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Tags: Newspaper marketing

How women’s magazines lost their X-factor

November 16th, 2018 · No Comments

“While magazines worked for many years, technology has advanced women’s media into a form where it’s much more convenient to consume it through websites, podcasts, and social media.” Leigh Campbell, former Cosmopolitan beauty editor. In an ABC published opinion piece, When sex doesn’t sell: How women’s magazines lost their X-factor. Jessica Martin takes a good […]

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Tags: magazines · Media disruption

How to grow your social media audience

November 16th, 2018 · No Comments

Asking people to like your Facebook page or other social media outlets is not the way to grow your audience in my view. Indeed, asking people reflects a fail. Content matters. Provide people content they enjoy, get value from, find entertaining and / or interesting … and the likes will come naturally. It is as […]

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Tags: marketing · marketing tip · newsagency marketing

Coles opens smaller format suburban store

November 15th, 2018 · No Comments

Coles has opened a smaller format store in Melbourne’s Surry Hills. Click here to see the report in The Age from yesterday. I am sure we will see more smaller format models emerge from supermarkets. It makes sense, especially in the ready to cook and ready to heat and eat space, where there is terrific growth. […]

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Tags: Newsagency management · newsagency of the future

Fairfax effectively pulls distribution of The Age out of South Australia

November 14th, 2018 · 8 Comments

Fairfax yesterday announced to South Australian newsagents that shortly the company will cease distributing The Age on the day of publication. Instead, South Australia will receive The Age the day after publication. Here is the Fairfax announcement: This decision is not a shock. It is also not the first time an Australian publisher has done […]

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Tags: Media disruption · Newspapers

People love quirky social media content

November 14th, 2018 · No Comments

This video promoting jigsaws has been a hit. I created it, using a video service I pay to access, as a disposable promotion of jigsaws. I say disposable because that is how we need to see social media content – content to throw up and not think about it as we move on to the […]

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Tags: marketing · marketing tip · newsagency marketing

Brilliant result for The New Daily

November 13th, 2018 · No Comments

The New Daily has reported an excellent result, five years since launch. Founder, Bruce Guthrie, looks back on the five years is a terrific piece those interested in media and, in particular, news media… Rupert Murdoch’s The Australian actually editorialised against us in those first few hours, saying we shouldn’t be allowed to launch at […]

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Tags: Media disruption · Newspapers

Beware employee classifications

November 13th, 2018 · No Comments

What a business pays employees is determined first by the classification of the role for it is the classification that sets the level on the pay table. It is vital that business owners understand classifications and manage people according to their classification. Employers who do not pay to classifications open themselves to challenge through FairWork processes for […]

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Tags: Newsagency management