Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from March 2019

Here’s a simple basket-building tip

March 31st, 2019 · No Comments

Stock Angel Flames from Jasnor and place some stock at the counter. Yes, people will purchase them on impulse. I have seen this work in city and country, high street and shopping mall, big and small businesses. Make sure everyone working in the business can explain the product in 30 seconds. The right explanation significantly […]

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Tags: marketing · marketing tip · newsagency marketing · Newsagency marketing group · newsagency of the future

Why is XchangeIT wanting details of your sub agents?

March 30th, 2019 · No Comments

A newsagents has contacted me during the week wondering why XchangeIT has contacted them seeking details of sub  agents including information about the type of business they are. What was established as a data flow conduit years ago appears to be extending its reach, without newsagents being provided context for this. 4 likes

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Tags: Newsagency management

Suggestion: pitch The Monthly at the counter

March 30th, 2019 · No Comments

The issue of The Monthly that goes on sale on Monday is worth pitching at the counter if only to draw attention to their first ever nude cover. Getting people to notice a magazine they do not regularly purchase is a challenge. This issue is noticeable. If you don’t think the confuter is the right […]

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Tags: magazines

Tactical magazine placement

March 30th, 2019 · No Comments

2 likes

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Tags: magazines

Kikki.k store within a store at Sydney airport

March 29th, 2019 · 2 Comments

At Sydney airport there is a Kikiki.k store now inside the newsagency. This is an interesting move. I’ve not noticed a Kikki.k store within a store before. I’m not sure if it is expansion or retreat for the business. Certainly, the range and product presentation are true to the Kikki.k brand – different to other […]

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Tags: retail

Retailers in NZ respond to Christchurch

March 28th, 2019 · No Comments

In Wellington a few days ago I saw plenty of retailers responding to the Christchurch terrorist attack. The theme was consistent and is best summed up by this poster I saw: 8 likes

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Tags: Social responsibility

Magazines in the front window

March 28th, 2019 · No Comments

In Wellington a couple of days ago I saw a terrific stationery and lifestyle store that had this display of magazines in one of their windows. It like the display, the featuring of magazines and related products – serviettes, tissue, boxed cards, cards and more – placed with them. They are using the magazines to […]

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Tags: magazines

Bitcoin to be sold at Aussie newsagents?

March 27th, 2019 · 1 Comment

The graphic accompanying the report in Coin Telegraph about the launch of a service where newsagents will be able to sell Bitcoin is, well, it’s hard to say. Check it out for yourself. As for the news itself, it is big news in crypto currency circles with plant reporting the move. CryptoNewsZ has more details […]

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Tags: newsagency of the future

Apple ups the competition with its Apple News+ announcement

March 26th, 2019 · 1 Comment

4 likes

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Tags: Media disruption

Are weekend newspaper sales next to decline considerably?

March 26th, 2019 · 5 Comments

For the last five years, it is weekday newspaper over the counter sales that have declined, usually tracking close to or adobe double-digit declines. I have seen data that indicate in 2019 it is the weekend newspapers that are leading the decline. I’ll know more in a month or so as part of the quarterly […]

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Tags: Newspapers

Man fails to get $201m Lottoland payout for lottery he might have won — had he been eligible

March 25th, 2019 · No Comments

This story from the respected ABC is one newsagents who sell lotteries may want to share on their business social media pages. A foreign citizen who was ineligible to enter an Australian lottery has failed in his bid to get Lottoland to pay a $700 million fine, as well as paying him $201 million on […]

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Tags: Ethics · Lotteries · Social responsibility

Helping indie retailers say thank you

March 24th, 2019 · No Comments

My POS software company offers indie retailers a range of collateral for pitching shop local. Some is created exclusively while other collateral uses an existing base and enhances it for purpose. Friday, I released this video I put together using existing imagery for indie retailers to use to say thank you to local shoppers. The […]

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Tags: marketing · marketing tip · newsagency marketing

Non shoppable content – how big businesses are engaging on social media

March 23rd, 2019 · No Comments

Big brands and retailers are spending up on non-shoppable content. That is, content designed to entertain with only a small acknowledgement of the brand behind the content. Successful non-shoppable content is entertaining, highly shareable, accessible and, often, inspiring. Dollar Shave Club in July last year released a video, which has now been viewed close to […]

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Tags: marketing · marketing tip

Buy now, pay later helps drive sales

March 22nd, 2019 · No Comments

Using buy now pay later platforms such as Oxipay, Zip Pay and Afterpay businesses can expect increase sales. Talk to any fashion retailer and they will tell you how important these finch offers are to sales. Talk to owners of big toy shops or other businesses for which LayBy was an important factor in sales […]

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Tags: Newsagency management

Turn the sound on, press play

March 22nd, 2019 · No Comments

I’m absolutely crying at this. Sound on. pic.twitter.com/BibRtM10sc — Clee (@jmsclee) March 20, 2019 6 likes

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Tags: Fun

Serving newsagents

March 21st, 2019 · No Comments

I was fortunate to see ALNA representatives, including their CEO, field questions from newsagents about lottery changes announced by Tabcorp this week, at the ALNA hosted newsagent meeting in Cairns. All questions were welcomed and considered. Where there were known answers they were shared. Where answers were not known, that was stated. It was a […]

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Tags: Lotteries · Newsagent representation

Thirteen years ago, Rupert Murdoch gave a speech about the future of newspapers that remains relevant today

March 20th, 2019 · 1 Comment

Rupert Murdoch have a speech in March 2006 to the Worshipful Company of Stationers And Newspaper Makers on the future of the newspaper industry. The speech was seminal at the time, particularly because it came from someone who had not been a believer in technology, someone who was old school. What we know, thirteen years […]

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Tags: Media disruption · newsagency of the future · Newspapers

Easter is a wonderful opportunity to extend the reach of cards

March 19th, 2019 · 4 Comments

Easter is a season beyond eggs and religious cards and gifts. It is a perfect opportunity for people to reconnect. By broadening the focus on the Easter season inside and outside the business you broaden the customers you sound attract. I am not suggesting you turn away from the traditional Easter. No, my advice is […]

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Tags: Greeting Cards

Supercars part series

March 18th, 2019 · 7 Comments

I’d be interest in feedback from others about this part series. While I may have missed it, and I apologise if I have, this part series launch does not appear to have had much support. we have it on the floor, but not in a significant position, like we did with part series of old. […]

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Tags: partworks

Participating in some ALNA regional meetings

March 18th, 2019 · No Comments

I am attending some of the ALNA regional meetings over the next few weeks: Cairns (tonight), Gold Coast, Gladstone and Rockhampton. I mention this for transparency. I am not paying to participate. ALNA has an open invitation for suppliers to attend. I encourage others to join in. Click here for the session details. 4 likes

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Tags: Newsagent representation

Using Twitter for good

March 18th, 2019 · 3 Comments

There are plenty who dismiss Twitter, and other social media platforms as 0ffering no value. The reality is that Twitter, despite flaws, a useful platform for immediate access to news. In a country like ours with the concentration of news ownership we have, Twitter is valuable. Sure, there are many ridiculous tweets. Then, there is […]

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Tags: Social responsibility

Pitching card range

March 17th, 2019 · No Comments

I did a quick walk around the core card offer in my high street store and used this on social media as part of an out of store promotion on card range. I shot the video on my iPhone and used iMovie to back it with some music. Ill drop the video on social media […]

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Tags: Greeting Cards

Parliamentary committee reports on franchising

March 16th, 2019 · No Comments

On Thursday, the parliamentary committee reported on its inquiry into franchising. Here is their media release on this:  Inquiry into Franchising in Australia  14 March 2019  The committee has completed its inquiry into franchising in Australia.  A decade ago, the committee’s inquiry into franchising identified relatively isolated opportunistic behaviour by franchisors. The current inquiry has […]

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Tags: Newsagency management

The ATO benchmark for retail newsagencies continues to be out of date

March 15th, 2019 · 5 Comments

The Australian Tax Office uses benchmarks to trigger investigations and audits, among other things. Their benchmarks for our channel are out of date. Take a look: I think they need to have a series of sub-cat benchmarks based on the product mix as well as the location. Rent, for example, on the high street is […]

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Tags: Newsagency challenges · Newsagency management

Oh no, Facebook and Instagram are down

March 14th, 2019 · 2 Comments

Facebook and Instagram are inaccessible for some people this morning and have been for hours. Facebook, the own er of both platforms, says they are working on. Meanwhile, millions have to contemplate being told what to think and what to do for themselves or through some other old-school platform. 9 likes

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Tags: newsagency of the future