A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Rainy Day activities

fhn_rainyday.JPGOn a rainy day last week, our team at Forest Hill setup this display near our photocopier. I like it because it guides customers to a purchase for a purpose, especially if it is raining outside. It also brings together products from several categories: kids magazines, craft products and activity books. In most cases, the items promoted are usually located further away from the main traffic area of the shop.  The only item I’d add if we carried them would be an umbrella.

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