Fairfax has announced, well sort of announced, a change to the distribution of a TV Guide (a combination of the TV guide from The Sydney Morning Herald and The Sun Herald) in NSW. I say ‘sort of announced’ because Fairfax had not told newsagents before telling subscribers. Here is part of the text of a letter sent to subscribers:
I’m writing with news about an improvement to your Herald subscription service.
From this Sunday, April 24, The Sydney Morning Herald and The Sun-Herald will combine television guides into one bigger, more comprehensive television review section, to be called The Guide.
Please let us know if you would like to receive the new expanded Guide, which comes at no extra cost, and which day you would prefer to receive it.
Yep, newsagents will be expected to deliver the TV Guide on the day the customer chooses. While newsagents are to be paid 15 cents for this, such a paltry amount will not cover the actual costs of this Fairfax ‘initiative’.
Once again, a publisher is pushing on to newsagents without consideration or consultation.