We are promoting the latest issue of frankie magazine with this display facing out onto the dance floor.
Already, in just one day, sales have been so good that we have ordered extra stock. The issue looks terrific and set to make the commitment to display space well worthwhile. We will keep frankie on show in this location for at least a week. When we move it from here it will be to another high traffic location.
With frankie delivering 35% sales growth in the last audit, this is a title which presents excellent opportunities to newsagents. I expect that given the target demographic of the title, much of this growth will be additional magazine sales and not sales taken from another title. this is what I really want … overall growth in magazine sales. Anything else does not help newsagents.