We have placed Madison at the entrance to our women’s magazine aisle. The free Model Co make up bag should work well for us in this location. We also have the magazine double-pocketed in its usual location.
This location at the entrance to our women’s magazine aisle is working well for us. We pocket count and track what sells from here as well as the usual location for the title.
I can’t stress enough the importance of experimenting and measuring the results. If something works, keep doing it. That said, we do change location for this display unit with Madison from time to time – to keep us fresh as much as the offer for our customers.
We will leave Madison in this second location for a week.