We made a decision this morning to display the winter edition of Family Circle at our main counter for the rest of this week. Sales today have vindicated the move – all sales were from this impulse purchase location.
I expect this title to perform well on the back of strong sales for food titles and the respect that still exists for the Family Circle brand.
We also have Family Circle in our food segment. Once the counter display comes down later this week we will feature it in another good impulse location. Since the title is quarterly it will not be top of mind when shoppers browse the newsagency. I know from past issues that it responds well to being moved over the course of the on-sale.