One of team members at newsXpress Knox created this display promoting the launch issue of The Battles of World War II partwork and a several books which should appeal to the same customers we currently have on sale. The display is proving to be more valuable than display the partwork by itself. This is the second time we have moved this partwork – it’s all part of a commitment to chasing / embracing change. With so many regular customers visiting newsagencies, it is only natural that they become store blind.