We are promoting the latest issue of Men’s Health magazine at our main newspaper stand because we know it will work here. The last two issues have done well for us by being promoted in the simple stand with newspapers. This is one of three locations for Men’s Health this week.
Men’s Health leads the segment, it’s a well known brand – so it makes sense to place it in a high traffic area of the newsagency. This display in front of our newspaper stand will remain up for at least a week.