Sales for the ACP’s Women’s Weekly Slow Cooker cookbook continue to amaze me. This has to be one of the stand -successes of 2010 so far. While the sales have been excellent in a broad variety of newsagencies for which I have seen sales data, it is that many sales are as a result of impulse purchases that makes the numbers all the more enjoyable.
It is a delight to see a newspaper customer extend their $1.10 purchase to over $14.00 when they add a copy of the Slow Cooker cookbook to their purchase.
Most of our own sales of the title have been on impulse. This is why we continue to promote the Women’s Weekly Slow Cooker cookbook at the counter and next to our weekly magazines. While we have it in with our cookbooks, we don’t sell many from here. Indeed, the stock in the cookbook section is raided to keep the impulse locations serviced.
This is a title which defies assumptions about shoppers in different areas. My newsagency in Frankston, for example, has earned more than $1,000 from this title. They could have achieved more had we had the stock. We had no idea it would be such a success in Frankston but once we realised the opportunity we leveraged it for all it was worth.
It is with a title like this that newsagents can demonstrate their value to publishers. We can tap into early obvious customer interest and make the title an impulse success. Supermarkets, slated to get the title soon, will only leverage the impulse opportunity this if they are paid to give the title prime space. I’d love to see ACP keep the title in newsagencies so that more of us can make excellent money from this nice little earner.
i can’t keep up with it and i am finding it is the young single guys that are buying it more than say the mothers or grandmothers . They like how it works you put tea on when you go to work and it is done when you finish and only 1 dish
we sold 200 copies every month 🙂