We are giving the latest issue of That’s Life prime position at the counter to promote the new look for the magazine. We created this display yesterday and it will stay in place until Friday, maybe longer depending on sales and stock. We had some good titles yesterday from which to choose for this prime space and selected That’s Life on the basis of existing good sales – I have found that it is easier to grow sales off a good base.
That’s Life and its competitor Take 5 are important to newsagents. They are the two magazines most likely to be purchased together. They generate excellent mid-week traffic. We need them to be strong – hence our support for the facelift for That’s Life. We will do the same for Take 5.