News Magazines is engaging with parts of the newsagency channel in a refreshing way which is certain to lead to greater success for their titles. By working with some marketing groups, News Magazines is able to encourage more proactive engagement in return for other benefits.
While some newsagents will say that News and other suppliers should deal with all newsagents, this is not practical. The same is true for dealing with industry associations. Newsagent suppliers need mechanisms of compliance and communication channels which are reliable. There is where marketing groups can help suppliers.
looks like another marketing group plug to me .
I dont belive this is a marketing group plug. while ever there is no real unity or strong single industry association, the marketing groups represent the most newsagents.
i am not in a marketing group
Shaun, no plug at all.
Some newsagent suppliers are keen to deal with a block of newsagents on commercail terms, terms which give the supplier compliance and the newsagents benefits for this compliance.
No industry association has delivered or can deliver this.
Mark,
You are right about compliance and guaranteeing newsagents. Associations you say can’t give it but marketing groups can.
Wrong, Marketing groups have no compliant standards with their members. They don’t have a say over what teir members do or don’t do
Their only integrated function is marketing and buying. newsXpres cannot just as Associations cannot give total assurance to any supplier on compliance.
If it were a franchise then we ae talking a different subject
Graeme,
Yes, generally only a traditional franchise can give a supplier 100% compliance, however marketing groups can have agreements through which they are able to deliver 100% complaince in selected areas. While marketing groups can’t (and don’t promise to) give suppliers 100% compliance they do provide a level of compliance much higher than that of non-aligned retailers. Good marketing groups have mechanisms to ensure a certain level of compliance amongst their members and this provides suppliers with a more compelling commercial prospect than dealing with hundreds of individual stores.
Hi Jarryd,
Thanks for the confirmation. Do you have an agreement that promises compliance to newXpress in any way re magazine supply?
The hint is very strong in this blog that it is so, my mail tells me there is no such undertaking.
Graeme,
Being a franchise or not is irrelevant.
There are several ways a marketing groups can drive compliance. Newsagent suppliers recognise this. It is why they seek out proactive groups.
My post was not about newsXpress and I am not about to answer your questions and make it about newsXpress.
I don’t really think that is a question for me. Our sole agreement is with newsXpress.
News Magazines is able to encourage more proactive engagement in return for other benefits.
What are those benefits ?
Mark
It was Jarryds statement and I replied to him either way you didn’t answer my question so I take it as read. There is no compliance that is enforceable by contract end of story.
Graeme you;d be a fool to take it as read. read my response again.
Mark,
You haven’t answered the question, beautifully! I accept the non compliance of marketing groups. Thank you.
As for newsXpress I aked a question and for a guy that tells everybody that he is transparent he has given a one non transparent get stuuffed answer which speaks for itself. You made the post but don’t want to back up with details with your own marketing brand.
That’s fine your choice -other to judge
Graeme,
You continue to run your anti marketing group agenda in ignorance of the facts.
Key industry suppliers are engaging commercially with marketing groups because they can and are driving compliance. While you refuse to accept this, suppliers and some marketing groups have moved on and are sharing the benefits as a result.
You appear to have missed my earlier answer. here it is again:
There are several ways a marketing groups can drive compliance. Newsagent suppliers recognise this. It is why they seek out proactive groups.
My post was not about newsXpress and I am not about to answer your questions and make it about newsXpress.
Mark,
Your lack of transparency is a stand out.
Graeme,
I don’t know what your agenda is, once again. If you want me to list the suppliers and the groups they are working with as it is none of your business.
settle down everyone.
Graeme, if you dont like marketing groups…. dont go into one to buy your paper, dont sell them via your brokerage. fact is some people like them. they work for alot of people/stores.
If you think it is wrong that a marketing group is talking in some sort of representitive way to a supplier, then the other option is for a strong industry association to be playing that roll. But we dont have a single strong industry association. I guess its every man/woman/store for themselves.
I own a newsagency. I am not a member of a marketing group, or an association. and I had a toasted sandwich for bereakfast today. Now that’s transparent.
Peter,
You did not say what was ON the sandwich! :}
yep united we stand divided we fall ,that seems to be what is going to happen in this industry . every one wants to pull together and fight these mag companys but when one gets a little sweetener no one wants to share it . you know we all complain woolies and coles get special deal and so on but hey it is ok to put newsagnets up against each other and like it or not that is what is happening .
Shaun,
When national association membership fell to around 25% of all newsagents a few years ago it became obvious that a national approach on many issues would not work.
Suppliers, not just magazine and newspaper suppliers, are keen to engage with newsagents. However, they want to do so on commercial terms. This is what brings them to channels which can manage the various sides of commercial terms.
For close to ten years now I have written about the lack of value in the newsagency shingle. Our lack of unity behind what a newsagency is is what has got channel to its position today.