We are promoting Who, OK! and the special edition of Woman’s Day with (almost) full face displays in with our weeklies as well as tactical co-location outside the magazine department – next to daily newspapers. Since space in our temporary location is limited, I decided that this full face display was the best approach to grab attention.
The royal engagement has the potential to bring customers back to the weeklies who may have reduced their frequency of purchase or stopped altogether over the last two years. There will be plenty of us watching to see if this happens. I hhope it does – weekly magazines could use a long lasting stimulant.
Today’s Woman’s Day is restricted to Metro Vic, NSW and QLD due to logistics and timing constraints. There will be a commemorative issue on Monday for all newsagents.
UPDATE: we saw a good surge in sales yesterday. Good stuff. Monday will be another test and then Wednesday with AWW’s big coverage.